UNITED STATES
               SECURITIES AND EXCHANGE COMMISSION
                    WASHINGTON, D. C.  20549
                           FORM 10-Q 
                                
           QUARTERLY REPORT UNDER SECTION 13 OR 15(d)
             OF THE SECURITIES EXCHANGE ACT OF 1934

               For the quarter ended September 30, 1994
                 Commission File Number 0-12154

                   THE PEOPLES HOLDING COMPANY
   (Exact name of the registrant as specified in its charter)

               MISSISSIPPI                    64-0676974
(State of Incorporation)  (I.R.S. Employer Identification Number)

   209 Troy Street, P. O. Box 709, Tupelo, Mississippi  38801
            (Address of principal executive offices)

 Registrant's telephone number including area code 601-680-1001

Indicate by check whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities
Exchange Act of 1934 during the preceding 12 months, and (2) has
been subject to such filing requirements for the past 90 days.
                          YES__X__NO_____

Indicate the number of shares outstanding of each of the issuer's
classes of common stock, as to the latest practicable date.

Common stock, $5 Par Value, 2,513,534 shares outstanding 
                 as of November 10, 1994

THE PEOPLES HOLDING COMPANY INDEX PART 1. FINANCIAL INFORMATION PAGE Item 1. FINANCIAL STATEMENTS (UNAUDITED) Consolidated Balance Sheets - September 30, 1994 and December 31, 1993...........3 Consolidated Statements of Income - Nine Months Ended September 30, 1994 and 1993..................5 Consolidated Statements of Income - Three Months Ended September 30, 1994 and 1993..................7 Consolidated Statements of Cash Flows Nine Months Ended September 30, 1994 and 1993......9 Notes to Consolidated Financial Statements.............11 Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operations...............14 PART II. OTHER INFORMATION Item 1. Legal Proceedings..................................26 Item 6.(b) Reports on Form 8-K..............................26 Signatures..................................................27

THE PEOPLES HOLDING COMPANY AND SUBSIDIARY CONSOLIDATED BALANCE SHEETS [CAPTION] SEPTEMBER 30 DECEMBER 31 1994 1993 ____________ ___________ (Unaudited) (Note 1) [S] [C] [C] Assets Cash and due from banks $ 40,950,088 $ 35,956,431 Federal Funds Sold 4,000,000 8,000,000 ----------- ----------- 44,950,088 43,956,431 Interest bearing balances with banks 267,794 77,887 Securities (Market value- $228,833,515 and $234,979,483 at September 30, 1994 and December 31, 1993) 229,102,498 230,904,295 Loans 472,914,296 427,416,747 Unearned Income ( 11,149,589) ( 9,835,772) Allowance for loan losses ( 7,704,867) ( 6,216,854) ----------- ----------- Net Loans 454,059,840 411,364,121 Bank premises and equipment 16,144,930 15,537,825 Other assets 20,697,149 16,669,428 ___________ ___________ Total Assets $ 765,222,299 $ 718,509,987 =========== =========== [S] [C] [C] Liabilities and Shareholder's Equity Deposits: Non-interest bearing $ 119,991,562 $ 99,140,347 Interest bearing 545,706,451 537,598,201 ----------- ----------- Total Deposits 665,698,013 636,738,548 Treasury tax and loan account 3,124,543 4,000,000 Federal Funds Purchased 12,000,000 0 Notes and debentures payable 4,760,927 59,797 Other liabilities 7,820,794 7,787,929 ----------- ----------- Total Liabilities 693,404,278 648,586,274

Shareholders' Equity Common Stock, $5 par value- 4,200,000 shares authorized 2,513,354 shares issued and outstanding at September 30, 1994 and 2,417,829 shares issued and outstanding at December 31, 1993 12,567,670 12,089,145 Capital surplus 30,000,000 30,000,000 Retained earnings 31,439,562 27,834,568 Adjustment to unrealized losses on available-for-sale securities, net of tax (2,189,211) 0 ----------- ----------- Total Shareholders' Equity 71,818,021 69,923,713 ----------- ----------- Total Liabilities and Shareholders' Equity $ 765,222,299 $ 718,509,987 =========== =========== [FN] See Notes to Consolidated Financial Statements

THE PEOPLES HOLDING COMPANY AND SUBSIDIARY CONSOLIDATED STATEMENTS OF INCOME [CAPTION] NINE MONTHS ENDED SEPTEMBER 30 1994 1993 ---- ---- (Unaudited) [S] [C] [C] Interest Income Interest and fees on loans $ 27,729,574 $ 25,660,820 Interest on balances with banks 87,452 70,550 Interest on federal funds sold 322,372 461,745 Interest on securities: Taxable 7,491,821 7,365,698 Tax-exempt 1,935,584 1,630,282 ---------- ---------- Total interest income 37,566,803 35,189,095 Interest Expense Interest on time deposits of $100,000 or more 1,503,313 1,281,108 Interest on other deposits 11,556,755 10,772,647 Interest on federal funds purchased and other borrowed funds 256,615 73,119 ---------- ---------- Total interest expense 13,316,683 12,126,871 ---------- ---------- Net interest income 24,250,120 23,062,224 Provision for possible loan losses 1,475,628 2,423,895 ---------- ---------- Net interest income after provision for possible loan losses 22,774,492 20,638,329 Other income Service charges 4,276,903 3,742,595 Fees and commission 1,149,905 944,172 Trust department income 374,701 289,486 Trading account income 0 137,438 Net gain on investments 92,832 363,863 Other operating income 1,225,888 1,080,211 ---------- ---------- Total other income 7,120,229 6,557,765 Other Expenses Salaries and employee benefits 11,977,264 11,235,085 Occupancy of bank premises 1,514,680 1,443,748 Furniture and equipment depreciation, rental cost, servicing, etc.. 853,440 812,801 Other operating expense 8,000,730 6,598,984 ---------- ---------- Total other expenses 22,346,114 20,090,618 ----------- ----------- Income before income taxes 7,548,607 7,105,476 Income taxes 1,684,882 1,904,718 ---------- ---------- Income before cumulative effect of changes in accounting principles 5,863,725 5,200,758 Cumulative effect of changes in accounting principle, net of income taxes 0 522,518 ---------- ---------- Net income $ 5,863,725 $ 5,723,276 ========== =========== [CAPTION] 1994 1993 ---- ---- [S] [C] [C] Earnings per share: Income before cumulative effect of changes in accounting principles $ 2.33 $ 2.07 Cumulative effect of changes in accounting principles .00 .21 ---- ---- Total earnings per share $ 2.33 $ 2.28 Cash dividends per share $ .71 $ .68 Earnings per share data for 1994 and 1993 are based on 2,513,534 shares outstanding. Cash dividend per share is based on actual amounts declared. [FN] See Notes to Consolidated Financial Statements.

THE PEOPLES HOLDING COMPANY AND SUBSIDIARY CONSOLIDATED STATEMENTS OF INCOME [CAPTION] THREE MONTHS ENDED SEPTEMBER 30 1994 1993 ---- ---- (Unaudited) [S] [C] [C] Interest Income Interest and fees on loans $ 9,940,979 $ 8,722,512 Interest on balances with banks 3,884 30,721 Interest on federal funds sold 42,168 134,766 Interest on securities: Taxable 2,597,030 2,470,122 Tax-exempt 646,272 545,854 ---------- ---------- Total interest income 13,230,333 11,903,975 Interest Expense Interest on time deposits of $100,000 or more 500,762 450,925 Interest on other deposits 4,028,755 3,658,852 Interest on borrowed funds 106,480 29,163 ---------- ---------- Total interest expense 4,635,997 4,138,940 ---------- ---------- Net interest income 8,594,336 7,765,035 Provision for possible loan losses 491,927 632,451 ---------- ---------- Net interest income after provision for possible loan losses 8,102,409 7,132,584 Other income Service charges 1,527,425 1,319,514 Fees and commission 348,678 171,029 Trust department income 145,861 94,866 Trading account income 0 0 Net gain (loss) on investments (22,771) 274,061 Other operating income 316,162 370,059 ---------- ---------- Total other income 2,315,355 2,229,529 Other Expenses Salaries and employee benefits 4,115,277 3,805,002 Occupancy of bank premises 514,912 589,547 Furniture and equipment depreciation, rental cost, servicing, etc.. 278,207 198,648 Other operating expense 2,824,917 2,237,249 ---------- ---------- Total other expenses 7,733,313 6,830,446 ----------- ----------- Income before income taxes 2,684,451 2,531,667 Income taxes 801,673 708,123 ---------- ---------- Income before cumulative effect of changes in accounting principles 1,882,778 1,823,544 Cumulative effect of changes in accounting principle, net of income taxes 0 0 ---------- ---------- Net income $ 1,882,778 $ 1,823,544 ========== ========== [CAPTION] 1994 1993 ---- ---- [S] [C] [C] Earnings per share: Income before cumulative effect of changes in accounting principles $ .75 $ .73 Cumulative effect of changes in accounting principles .00 .00 ---- ---- Total earnings per share $ .75 $ .73 Cash dividends per share $ .24 $ .23 Earnings per share data for 1994 and 1993 are based on 2,513,534 shares outstanding. Cash dividend per share is based on actual amounts declared. [FN] See Notes to Consolidated Financial Statements.

THE PEOPLES HOLDING COMPANY AND SUBSIDIARY CONSOLIDATED STATEMENTS OF CASH FLOWS [CAPTION] NINE MONTHS ENDED SEPTEMBER 30 1994 1993 ---- ---- (Unaudited) [S] [C] [C] Operating Activities Net Income $ 5,863,725 $ 5,723,276 Adjustments to reconcile net income to net cash provided by operating activities: Provision for loan losses 1,475,628 2,423,895 Provision for depreciation and amortization 1,263,136 1,058,838 Net amortization accretion of securities' premiums/discounts 1,275,190 401,827 Gain on sale of trading securities 0 (137,438) Proceeds from sales of trading securities 0 6,101,875 Purchases of trading securities (1,024,531) Gain on sale/call of securities held for sale (2,791) (191,804) Increase (decrease)in other liabilities 32,866 (871,082) Deferred income tax (682,633) (939,893) Gain on sale of fixed assets (1,264) (3,955) Increase in other assets (2,020,943) (1,466,891) ------------ ------------ Net Cash Provided by Operating Activities 7,202,914 13,022,040 Investment Activities Net increase in balances with other banks (189,907) 63,754 Proceeds from sales of securities held for sale 7,501,564 3,319,109 Proceeds from maturities/calls of securities held to maturity 3,068,639 64,043,912 Proceeds from maturities/calls of securities held for sale 54,695,444 Purchase of securities held to maturity (2,925,000) Purchase of securities held for sale (65,128,235) (104,404,689) Net increase in loans (44,728,848) (28,131,343) Proceeds from sale of fixed assets 2,505 4,626 Purchase of premises and equipment (1,510,351) (1,187,881) ----------- ---------- Net cash used in Investment Activities (49,214,189) ( 66,292,515) [CAPTION] 1994 1993 ---- ---- [S] [C] [C] Financing Activities Net increase in demand and savings deposits 39,070,295 27,689,744 Net increase (decrease) in time deposits (10,110,830) 20,497,667 Net increase (decrease) in short- term borrowed funds 11,124,543 487,120 Increase (decrease) in long-term debt 4,701,130 (12,811) Acquisition of Sunburst banks (2,251,330) Cash dividends paid (1,780,206) (1,644,124) ------------ ----------- Net Cash Provided by Financing Activities 43,004,932 44,766,266 ------------ ----------- Increase (decrease) in Cash and Cash Equivalents 993,657 (8,504,209) Cash and Cash Equivalents at beginning of period 43,956,431 57,062,966 ----------- ----------- Cash and Cash Equivalents at end of period $ 44,950,088 $ 48,558,757 =========== =========== Cash paid for: Interest expense $ 13,050,403 $ 12,006,117 Income taxes 2,006,656 1,584,000 Non-cash transactions: Transfer of loans to other real estate $ 557,501 Unrealized loss on securities held as available for sale: Decrease in securities $ 3,316,986 Increase in deferred taxes $ 1,127,775 Decrease in equity $ 2,189,211 [FN] See Notes to Consolidated Financial Statements

THE PEOPLES HOLDING COMPANY AND SUBSIDIARY NOTES TO CONSOLIDATED FINANCIAL STATEMENTS Note 1 Basis of Presentation The consolidated balance sheet at December 31, 1993, has been derived from the audited financial statements at that date. The accompanying unaudited consolidated financial statements reflect all adjustments (consisting only of normally recurring accruals) which are, in the opinion of management, necessary to a fair statement of the results for the interim periods presented. The statements should be read in conjunction with the summary of accounting policies and notes to financial statements included in the Registrant's annual report for the year ended December 31, 1993. Certain information and footnote disclosures normally included in financial statements prepared in accordance with generally accepted accounting principles have been omitted in accordance with the rules of the Securities and Exchange Commission. A stock dividend was issued in the third quarter of 1994, therefore prior year earnings per share amounts and book values have been properly restated. In May of 1993, the Financial Accounting Standards Board issued SFAS No. 114, "Accounting by Creditors for Impairment of a Loan". This statement requires that impaired loans that are within the scope of SFAS No. 114 be measured on the present value of expected future cash flows, discounted at the loans's effective interest rate or at the loan's observable market price or the fair value of the collateral if the loan is collateral dependent. SFAS No. 114 applies to companies with fiscal years beginning after December 15, 1994. The Company has not made a determination as to the effect of the adoption of this statement on the financial condition of the Company. Note 2 Changes in Accounting Methods In May 1993, the Financial Accounting Standards Board issued Statement of Financial Accounting Standards No. 115, "Accounting for Certain Investments in Debt and Equity Securities", effective for fiscal years beginning after December 15, 1993. Under the new rules, debt securities that the Company has both the positive intent and ability to hold to maturity are carried at amortized cost. Debt securities that the Company does not have the positive intent and ability to hold to maturity and all marketable equity securities are classified as available-for-sale or trading and carried at fair value. Unrealized holding gains and losses on securities classified as available-for-sale are carried as a separate component of shareholders' equity. Unrealized holding gains and losses on securities classified as trading are reported in earnings.

[CAPTION] Securities are summarized as follows at September 30, 1994: [S] [C] Held to maturity (amortized cost) $ 43,075,546 Available for sale (estimated fair value) 186,026,952 ------------- Total securities $ 229,102,498 ============= The estimated fair value of securities held to maturity at September 30, 1994 was $42,806,563. Note 3 Acquisition During April, 1994, the Company entered into an agreement with The Resolution Trust Corporation to purchase selected assets and assume certain liabilities of the New Albany, Southaven and Hernando branches of the Security Federal Savings and Loan Association. The acquisition was approved by regulatory authorities and consummated on April 15, 1994. The Company acquired approximately $18 million in loans and $32 million in deposits. Note 4 Income Taxes [CAPTION] Federal income taxes payable (receivable) were as follows at September 30: [S] [C] Current $ 390,113 Deferred (3,051,204) ----------- $ (2,661,091) =========== [CAPTION] The components of income tax expense (credits) are presented below at September 30, 1994: [S] [C] Current $ 2,315,913 Deferred (631,031) --------- $ 1,684,882 ========= PAGE

[CAPTION] The difference between income tax expense and the amount computed by applying the statutory federal income tax rate to operating earnings results from the following at September 30, 1994: [S] [C] Federal tax expense at statutory rate $2,545,827 Add (deduct) effect of: Tax-exempt interest income ( 639,475) Amortization of intangible assets 39,969 Dividends received deduction ( 29,049) Other items-net ( 232,389) ---------- $1,684,882 ========== Deferred tax assets resulted largely from temporary differences arising from the loan loss provision. Effective January 1, 1993, the Company adopted FASB No. 109, which resulted in a deferred tax rate of 34%. Historically, the Company has produced taxable income which can fully utilize the deferred tax asset.

THE PEOPLES HOLDING COMPANY AND SUBSIDIARY MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS Financial Condition The following provides management's discussion of the consolidated financial condition and results of operation of The Peoples Holding Company and Subsidiary, focusing on those factors that have had the most significant impact for the first nine months of 1994. This commentary should be read in conjunction with the accompanying financial statements. Total assets of The Peoples Holding Company grew from $718,509,987 on December 31, 1993, to $765,222,299 on September 30, 1994, or 6.50% for the nine month period. The primary increase in assets is due to the acquisition of approximately $33 million dollars in selected assets and liabilities from Security Federal Savings and Loan Association during the second quarter of 1994 which was accounted for as a purchase. Accordingly, the results of operations of this acquisition are included in the consolidated financial statements only from the acquisition date (April 15, 1994), which affects the comparability of the consolidated financial statements. Cash and Due From Banks was up from $35,956,431 on December 31, 1993, to $40,950,088 on September 30, 1994, or an increase of $4,993,657; while Federal Funds sold decreased $4,000,000 since December 31, 1993. Loans, less unearned income and allowance for loan loss, increased $42,695,719 or 10.38% due primarily to assumption of loans from Security Federal Savings and Loan Association. Securities decreased from $230,904,295 on December 31, 1993, to $229,102,498 on September 30, 1994, which includes an unrealized loss on securities held for sale of $3,316,986. Transaction deposit accounts, which require a 10% reserve balance in cash or on deposit at the Federal Reserve Bank, were up from $260,709,000 on December 31, 1993, to $368,484,723 on September 30, 1994, while total deposits for the first nine months of 1994 grew from $636,738,548 on December 31, 1993 to $665,698,013, or an increase of $28,959,465. The equity capital to total assets ratio was 9.73% and 9.39% for December 31, 1993 and September 30, 1994, respectively. Results of Operations-Nine months ended September 30, 1994 compared to 1993 The Company reported net income of $5,863,725 for the period ending September 30, 1994 compared to $5,723,276 for the same period in 1993; or an increase of 2.45%. Earnings per share for the first nine months of 1994 were $2.33 compared to $2.28 for the first nine months in 1993. The net effect of the adoption of SFAS No. 106, "Employer's Accounting for Postretirement Benefits Other than Pensions" and SFAS No. 109, "Accounting for Income Taxes" in 1993 accounted for $ .21 of the nine months earning per share on net income of $2.07 for the nine month period ending September 30, 1993. Net interest income is the largest component of the Company's income and represents the amount by which interest income on earning assets exceeds the cost of deposits. The Company's long term objective is to manage those earning assets and interest-bearing liabilities to provide the largest possible amount of income while balancing interest rate, credit, liquidity and capital risk. Net interest income after provision for loan losses was up $2,136,163 or 10.35% for the period ending September 30, 1994 compared to the same period in 1993 due to an increase in average earning assets of 9.30%. The acquisition of approximately $18 million in earning assets from Security Federal accounted for 30% of the increase. The fully tax-equivalent net interest margin remained the same in 1994 and 1993 at 4.90%. The prime lending rate for bank loans declined periodically to 6.00% early in 1993 from 6.50% early in 1992. The prime lending rate increased in March to 6.25%; May to 6.75% and in June to 7.25%, during 1994. The prime rate decrease in 1992 and 1993 was the primary factor in the decrease in yields for September 1994 on the loan portfolio from 8.55% in 1993 to 8.47% in 1994. Total interest expense was $13,316,683 for the nine months ending in 1994, compared to $12,126,871 for same period in 1993 or an increase of $1,189,812. Average total interest bearing deposits increased $32,731,683 or 6.17% while the interest rate yield paid on interest bearing deposits declined slightly to 3.09% in 1994 from 3.03% for same period in 1993. The growth in non-interest income has become an increasingly important component of the Company's profitability, given the uncertainty of future loan demand and increased competition from nontraditional sources. Non- interest income includes fees for trust services, mortgage loan servicing fees, service charges on deposit accounts, and many other retail products. Non-interest income for the first nine months of 1994 increased 8.58% or $562,464 compared to the same period in 1993. The most significant increase in non-interest income is attributable to service charges which increased $534,308 since 1993 due mainly to addition of accounts serviced by the Security Federal Savings and Loan Association.

During recent years, the banking industry has put an increasing emphasis on expense control and improving its efficiency and, ultimately, its profitability. The Company has responded to the need for improved efficiency by emphasizing its commitment to control expenses. Non-interest expenses have increased from $20,090,618 for nine months ending September 30, 1993 to $22,346,114 in 1994 or 11.22%, mainly due to the acquisition. Results of Operations-Three months ended September 30, 1994 compared to 1993 The Company reported net income of $1,882,778 for the quarter ended September 30, 1994 compared to $1,823,544 for the same period in 1993; or an increase of 3.24%. Earnings per share for the third quarter of 1994 were $.75 compared to $.73 for the same quarter in 1993. Net interest income after provision for loan losses was up $969,825 or 13.6% for the quarter ending September 30, 1994 compared to the same period in 1993 due to an increase in average earning assets due to the acquisition of approximately $18 million in earning assets from Security Federal. The net interest margin for the quarter declined from 5.17% to 5.13% for 1993 and 1994 due to a decrease in the yields earned on loans attributable to the decrease of the prime rate in 1993 and the repricing of variable loans to lower rates in the later part of 1993, without a comparable drop in the cost of deposits. The provision for possible loan losses decreased $140,524 for the quarter compared to previous year's quarter. The most significant increase in interest income was attributable to interest on loans which increased $1,218,467 or 14%. Interest expense increased $497,057 in quarter ended Septemer 1994 compared to same period in 1993 mainly due to acquisition of Security Federal deposits. Non-interest income for quarter ended September 30,1994 is $2,315,355 compared to $2,229,529 for same period in 1993 or an increase of 3.8%. The increase is mainly due to increased service charges relating to addition of deposits from Security Federal. Non-interest expenses for the quarter are $7,733,313 and $6,830,446 for September 30, 1994 and 1993, respectively. The increase is due to growth in salaries for personnel acquired through the Security Federal purchase and related operating expenses for the three locations purchased.

Allowance for Loan Losses: In evaluating the adequacy of the allowance for loan losses, among the issues the Company examines are current economic conditions, results of quantitative analysis of the quality of commercial loans and commercial real estate loans, and the historical rate of charge-offs on all loan types. The provision for loan losses is the amount charged against current earnings which management believes is necessary to maintain the reserve at an adequate level at a point in time, giving consideration to potential problem credits, the collateral adequacy of loans, net charge-offs, asset quality measure, size of the loan portfolio and general trends. The provision for the nine months ending September 30, 1994, decreased $948,267 from the same period in the prior year which is reflective of the improvement in the quality of the loan portfolio, decrease in non-performing loans and the net recovery of charge offs at September 30, 1994. [CAPTION] September September 1994 1993 --------- --------- [S] [C] [C] Balance, January 1 $ 6,216,854 $ 6,462,925 Provision for Loan losses 1,475,628 2,423,895 --------- --------- 7,692,482 8,886,820 --------- --------- Charge-offs ( 802,620) (3,209,345) Recoveries 815,005 311,210 ---------- ---------- Net (charge-off)/recovery 12,385 (2,898,135) ---------- ---------- Balance June 30 $ 7,704,867 $ 5,988,685 ========= ========= [CAPTION] September September 1994 1993 ----------- ----------- [S] [C] [C] Loan Loss Analysis: Net loans-Average $ 436,366,262 $400,207,291 Net loans-Quarter End 461,764,707 413,984,812 Net Charge-Offs/(Recoveries) (12,385) 2,898,135 Allowance for Loan Losses 7,704,867 5,988,685

Ratios: Net Charge-Offs/(Recoveries) to: Net Loans-Average (0.002%) 0.72% Allowance for Loan Losses (0.16%) 48.39% Allowance for Loan Losses to: Net Loans-Quarter End 1.67% 1.45% Non-Performing Loans 469.29% 161.46% Non-Performing Loans to: Net Loans-Quarter End 0.36% .90% Net Loans-Average 0.37% .92% [CAPTION] The following table shows the principal amounts of nonaccrual loans at September 30 for the years indicated. September September 1994 1993 [S] [C] [C] Non-Performing Loans Non-Accruing $ 274,749 $ 1,841,100 Accruing Loans Past Due 1,367,047 1,868,210 90 Days or More ----------- ----------- Total Non-Performing Loans $ 1,641,796 $ 3,709,310 =========== ===========

Statistical Summary SEPTEMBER 30, 1994 [CAPTION] 1994 AVERAGE INCOME BALANCE OR SHEET YIELDS/ EXPENSE AMOUNTS RATES ------- ------- ------- [S] [C] [C] [C] Earnings Assets Loans and leases, net of unearned income 27,729,574 436,366,262 8.47% Interest bearing bank balances and federal funds sold 409,824 15,278,708 3.58% Taxable securities 7,491,821 192,581,561 5.19% Nontaxable securities 1,935,584 42,538,730 9.19%TE ---------- ----------- ------ Total investment and trading securities 9,427,405 235,120,291 5.91%TE Total earning assets 37,566,803 686,765,261 7.49%TE Cash and due from banks 43,499,347 Other assets, less allowance for loan losses 27,039,640 ----------- Total assets 757,304,248 =========== [S] [C] [C] [C] Interest bearing liabilities: Interest bearing demand deposit accounts 2,825,396 165,492,077 2.28% Savings accounts 1,694,497 101,212,430 2.23% Time Deposits 8,540,175 296,600,524 3.84% ---------- ----------- ------- Total interest bearing deposits 13,060,068 563,305,031 3.09% 1994 AVERAGE INCOME BALANCE OR SHEET YIELDS/ EXPENSE AMOUNTS RATES ------- ------- ------- Other costing liabilities 256,615 7,523,199 4.55% ---------- ----------- ------- Total interest bearing liabilities 13,316,683 570,828,230 3.11% [S] [C] Non-interest bearing sources: Non-interest bearing deposits 108,921,576 Other liabilities 6,880,088 Shareholders' equity 70,674,354 ----------- Total liabilities and shareholders' equity 757,304,248 =========== [S] [C] [C] Net interest income/Net interest margin 24,250,120 4.90%TE

Statistical Summary SEPTEMBER 30, 1993 [CAPTION] 1993 AVERAGE INCOME BALANCE OR SHEET YIELDS/ EXPENSE AMOUNTS RATES ------- ------- ------- [S] [C] [C] [C] Earnings Assets Loans and leases, net of unearned income 25,660,820 400,207,291 8.55% Interest bearing bank balances and federal funds sold 532,295 21,530,916 3.30% Taxable investment/trading securities 7,365,698 173,088,498 5.67% Nontaxable investment securities 1,630,282 33,322,137 9.88%TE ---------- ----------- Total investment and trading securities 8,995,980 206,410,635 6.35%TE Total earning assets 35,189,095 628,148,843 7.64%TE Cash and due from banks 42,142,380 Other assets, less allowance for loan losses 24,547,697 ----------- Total assets 694,838,920 =========== Interest bearing liabilities: Interest bearing demand deposit accounts 2,914,883 172,939,847 2.25% Savings accounts 1,478,694 85,688,402 2.30% Time Deposits 7,660,175 271,945,098 3.76% ---------- ----------- ------- Total interest bearing deposits 12,053,752 530,573,348 3.03% [CAPTION] 1993 AVERAGE INCOME BALANCE OR SHEET YIELDS/ EXPENSE AMOUNTS RATES ------- ------- ------- [S] [C] [C] [C] Other costing liabilities 73,119 3,410,986 2.86% ---------- ----------- ------- Total interest bearing liabilities 12,126,871 533,984,334 3.02% [S] [C] [C] [C] Non-interest bearing sources: Non-interest bearing deposits 87,588,026 Other liabilities 6,506,196 Shareholders' equity 66,760,364 ----------- Total liabilities and shareholders' equity 694,838,920 =========== [C] [C] Net interest income/Net interest margin 23,062,224 4.90%TE

Liquidity and Interest Rate Sensitivity Management The primary functions of asset/liability management are to assure adequate liquidity and maintain an appropriate balance between interest sensitive earning assets and interest bearing liabilities. Liquidity management involves the ability to meet the cash flow requirements of customers who may be either depositors wanting to withdraw or borrowers needing assurance that sufficient funds will be available to meet their credit needs. Interest rate sensitivity management seeks to avoid fluctuating net interest margins and to provide for a consistent growth of net interest income through periods of changing interest rates. Available for sale securities, particularly those of shorter maturities, are the principal source of asset liquidity. Securities maturing in one year or less amounted to $70,644,000 at September 30, 1994, representing 30.84% of the securities portfolio. Other types of assets such as interest bearing deposits in other banks are sources of liquidity. Loans maturing within one year represented 63.71% of the total loans, net of unearned income, for September 30, 1994. On September 30, 1994, there were $367,315,000 in interest earning assets which will mature within one year while $484,020,000 in interest bearing liabilities will mature or will be repriced within one year, which results in a liability sensitive gap of $116,705 million or 31.77%. Management believes that this range can be effectively managed against interest rate movements while allowing sufficient flexibility to take advantage of opportunities presented by varying interest rate environments. The following table summarizes the Company's gap position at September 30, 1994:

Rate Sensitive Balance Sheet September 30, 1994 [CAPTION] (In Thousands) ONE YEAR OVER LESS THAN TO FIVE FIVE ONE YEAR YEARS YEARS TOTAL --------- --------- ----- ----- [S] [C] [C] [C] [C] ASSETS Securities 70,644 125,049 33,409 229,102 Loans 296,403 133,122 32,240 461,765 Interest Bearing Balances with Banks 268 268 Other Assets 74,087 74,087 ------- ------- ------- ------- Total Assets 367,315 258,171 139,736 765,222 ======= ======= ======= ======= LIABILITIES Non-Interest Bearing Transaction Accounts 119,992 119,992 Interest Bearing Transaction Accounts 145,469 145,469 Money Market and Savings 102,960 102,960 Time Deposits <100,000 151,953 45,290 45 197,288 Time Deposits >100,000 46,250 9,947 106 56,303 Individual Retirement Account 21,419 21,894 372 43,685 Other Borrowed Funds 15,969 3,728 189 19,886 Other Liabilities 7,821 7,821 Equity 71,818 71,818 ------- ------- ------- ------- Total Liabilities and Equity 484,020 80,859 200,343 765,222 ======= ======= ======= ======= GAP (116,705) 177,312 (60,607) 0 GAP/Assets (31.77%) 68.68% (9.69%) 0.00% Cumulative GAP (116,705) 60,607 0 0 Cumulative GAP/Assets (31.77)% 9.69% 0.00% 0.00% Historically, the overall liquidity of the Company has been enhanced by a significant aggregate of core deposits. The Company's deposit base has changed from a significant dependence on negotiable certificates of deposit to increased dependence on short-term interest bearing accounts which tends to increase the Company's negative GAP position. As a result of this shift in types of deposits, the Company is attempting to shorten the maturity of securities and convert loans, where possible, to a floating rate.

Capital Resources Retained earnings through operations have been the primary source of capital over the past three months. The ratio of shareholders equity to total assets was 9.38% as of September 30, 1994, compared to 9.73% as of December 31, 1993, and 9.61% as of September 30, 1993. Total shareholders' equity of the Company was $71,818,021 and $69,923,713 for September 30, 1994 and December 31, 1993, respectively. This represented an increase of $1,894,308 or 2.71%. Guidelines define a well capitalized bank as one whose capital to risk-based assets is at least 10%, or 6% Tier 1 capital ratio, and a 5% leverage ratio. The table below shows the capital ratios of the Company at the dates indicated. [CAPTION] (In Thousands) September 30 December 31 1994 1993 ------- -------- [S] [C] [C] Total Tier 1 Capital $ 68,187 $ 63,425 Total Tier 2 Capital 5,729 5,355 ------ ------ Total Qualifying Capital 73,916 68,780 ====== ====== Risk-weighted assets on balance sheet, net of intangibles 457,431 426,964 Excess allowance for loan losses (1,976) ( 1,108) Risk-weighted off balance sheet exposure 932 1,422 ------- ------- Total Risk-Weighted Assets Inclusive of Off Balance Sheet Exposure and Net of Allowance 456,387 427,278 ======= ======= Tier 1 Capital Ratio 14.94% 14.84% Total Capital Ratio 16.20% 16.10% Leverage Ratio 9.02% 9.48% Management recognizes the importance of maintaining a strong capital base. As the above ratios indicate, the Company exceeds the requirements for a well capitalized bank. Book value per share was $28.57 and $27.31 at September 30, 1994 and 1993, respectively. The 1993 amount has been restated for a stock dividend issued in the third quarter of 1994. Cash dividends were raised to $.24 per quarter, up from $.23 per share during the same quarter in 1993. The Company's capital policy is to evaluate future needs based on growth, earnings trends and anticipated acquisitions.

Part II. OTHER INFORMATION Item 1. Legal Proceedings There were no material proceedings pending at September 30 1994, against the registrant or its subsidiary. Item 6(b) Reports on Form 8-K - The Company did not file Form 8-K in the quarter ending September 30, 1994.

SIGNATURES Pursuant to the requirements of the Securities and Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized. THE PEOPLES HOLDING COMPANY --------------------------- Registrant --------------------------- DATE: November 14, 1994 John W. Smith President, Chief Executive and Financial Officer --------------------------- DATE: November 14, 1994 E. W. Conwill Vice President

  

9 0000715072 THE PEOPLES HOLDING COMPANY 1000 QTR-3 DEC-31-1994 SEP-30-1994 40,950 268 4,000 0 0 232,151 228,834 461,765 7,705 765,222 665,698 15,125 7,821 4,761 12,568 0 0 0 765,222 27,730 9,427 410 37,567 13,060 257 24,250 1,476 3 22,346 7,549 7,549 0 0 5,864 2.33 2.33 37,567 275 1,367 266 0 6,217 803 815 7,705 7,705 0 0