UNITED STATES
               SECURITIES AND EXCHANGE COMMISSION
                    WASHINGTON, D. C.  20549
                           FORM 10-Q 
                                
           QUARTERLY REPORT UNDER SECTION 13 OR 15(d)
             OF THE SECURITIES EXCHANGE ACT OF 1934

               For the quarter ended June 30, 1995
                 Commission File Number 0-12154

                   THE PEOPLES HOLDING COMPANY
     -------------------------------------------------------
   (Exact name of the registrant as specified in its charter)

       MISSISSIPPI                    64-0676974
------------------------   --------------------------------------
(State of Incorporation)  (I.R.S. Employer Identification Number)

   209 Troy Street, P. O. Box 709, Tupelo, Mississippi  38801
   ----------------------------------------------------------
            (Address of principal executive offices)

 Registrant's telephone number including area code 601-680-1001

Indicate by check whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities
Exchange Act of 1934 during the preceding 12 months, and (2) has
been subject to such filing requirements for the past 90 days.
                          YES__X__NO_____

Indicate the number of shares outstanding of each of the issuer's
classes of common stock, as to the latest practicable date.

Common stock, $5 Par Value, 2,604,760 shares outstanding 
                 as of July 12, 1995















THE PEOPLES HOLDING COMPANY INDEX PART 1. FINANCIAL INFORMATION PAGE Item 1. FINANCIAL STATEMENTS (UNAUDITED) Consolidated Balance Sheets - June 30, 1995 and December 31, 1994...............3 Consolidated Statements of Income - Six Months Ended June 30, 1995 and 1994......................5 Consolidated Statements of Income - Three Months Ended June 30, 1995 and 1994......................7 Consolidated Statements of Cash Flows Six Months Ended June 30, 1995 and 1994...........9 Notes to Consolidated Financial Statements............11 Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operations..............13 PART II. OTHER INFORMATION Item 1. Legal Proceedings.................................17 Item 4. Submission of matters to a vote of shareholders...17 Item 6.(b) Reports on Form 8-K.............................17 Signatures.................................................18

THE PEOPLES HOLDING COMPANY AND SUBSIDIARY CONSOLIDATED BALANCE SHEETS [CAPTION] JUNE 30 DECEMBER 31 1995 1994 ____________ ___________ (Unaudited) (Note 1) [S] [C] [C] Assets Cash and due from banks $ 42,999,491 $ 45,123,177 Federal Funds Sold 10,000,000 150,000 ----------- ----------- 52,999,491 45,273,177 Interest bearing balances with banks 3,059,744 188,549 Securities (Market value- $212,421,901 and $212,169,487 at June 30, 1995 and December 31, 1994) 211,628,435 212,994,410 Loans 538,092,405 511,212,203 Unearned Income ( 13,046,637) ( 12,010,336) Allowance for loan losses ( 8,757,376) ( 8,182,801) ----------- ----------- Net Loans 516,288,392 491,019,066 Premises and equipment 17,375,725 16,780,966 Other assets 20,791,579 20,810,320 ___________ ___________ Total Assets $ 822,143,366 $ 787,066,488 =========== =========== Liabilities and Shareholder's Equity Liabilities Deposits: Non-interest bearing $ 115,865,813 $ 118,711,872 Interest bearing 608,173,027 577,567,837 ----------- ----------- Total Deposits 724,038,840 696,279,709 Treasury tax and loan note account 3,488,454 3,115,183 Notes and debentures payable 4,121,789 4,650,488 Other liabilities 9,719,733 9,287,227 ----------- ----------- Total Liabilities 741,368,816 713,332,607 Shareholders' Equity Common Stock, $5 par value- 7,500,000 shares authorized 2,604,760 shares issued and outstanding at June 30, 1995 and December 31, 1994, respectively 13,023,800 13,023,800 Capital surplus 39,875,796 29,875,796 Unrealized gains (losses) on securities, net of tax 391,552 (3,529,765) Retained earnings 27,483,402 34,364,050 ----------- ----------- Total Shareholders' Equity 80,774,550 73,733,881 ----------- ----------- Total Liabilities and Shareholders' Equity $ 822,143,366 $ 787,066,488 =========== =========== See Notes to Consolidated Financial Statements

THE PEOPLES HOLDING COMPANY AND SUBSIDIARY CONSOLIDATED STATEMENTS OF INCOME [CAPTION] SIX MONTHS ENDED JUNE 30 1995 1994 ---- ---- (Unaudited) [S] [C] [C] Interest Income Loans $ 23,871,950 $ 18,611,848 Balances with banks 79,955 94,235 Federal funds sold 332,421 298,346 Securities: Taxable 4,812,589 4,934,797 Tax-exempt 1,360,694 1,285,810 ---------- ---------- Total interest income 30,457,609 25,225,036 Interest Expense Time deposits of $100,000 or more 1,538,489 870,035 Other deposits 10,188,548 8,025,212 Borrowed funds 197,511 150,135 ---------- ---------- Total interest expense 11,924,548 9,045,382 ---------- ---------- Net interest income 18,533,061 16,179,654 Provision for loan losses 1,200,000 1,000,457 ---------- ---------- Net interest income after provision for loan losses 17,333,061 15,179,197 Non-interest income Service charges on deposit accounts 3,055,878 2,749,478 Fees and commissions 716,796 845,352 Trust department 261,000 228,840 Security gains(losses) (413,963) 115,603 Other 803,587 987,055 ---------- ---------- Total non-interest income 4,423,298 4,926,328 Non-interest expenses Salaries and employee benefits 8,852,422 8,012,060 Net occupancy 1,113,268 1,037,754 Equipment 643,989 575,233 Other 4,900,379 5,390,936 ---------- ---------- Total non-interest expenses 15,510,058 15,015,983 ----------- ----------- Income before income taxes 6,246,301 5,089,542 Income taxes 1,818,055 961,187 ---------- ---------- Net income $ 4,428,246 $ 4,128,355 ========== ========== [CAPTION] 1995 1994 ---- ---- [S] [C] [C] Earnings per share: Weighted average shares outstanding 2,604,760 2,604,760 ========= ========= Net income $ 4,428,246 $ 4,128,355 ========= ========= Earnings per share $ 1.70 $ 1.58 ==== ==== Cash dividends per share $ .48 $ .44 ==== ==== Cash dividends per share is based on actual amounts declared. See Notes to Consolidated Financial Statements.

THE PEOPLES HOLDING COMPANY AND SUBSIDIARY CONSOLIDATED STATEMENTS OF INCOME [CAPTION] THREE MONTHS ENDED JUNE 30 1995 1994 ---- ---- (Unaudited) [S] [C] [C] Interest Income Loans $ 12,329,842 $ 9,725,418 Balances with banks 53,752 71,259 Federal funds sold 197,150 114,256 Securities: Taxable 2,478,568 2,557,634 Tax-exempt 685,794 644,977 ---------- ---------- Total interest income 15,745,106 13,113,544 Interest Expense Time deposits of $100,000 or more 833,117 337,125 Other deposits 5,391,431 4,232,129 Borrowings 93,856 80,090 ---------- ---------- Total interest expense 6,318,404 4,649,344 ---------- ---------- Net interest income 9,426,702 8,464,200 Provision for loan losses 600,000 500,228 ---------- ---------- Net interest income after provision for loan losses 8,826,702 7,963,972 Non-interest income Service charges on deposit accounts 1,573,039 1,404,442 Fees and commissions 381,352 187,644 Trust department 130,500 114,420 Net security gains(losses) (39,540) 63,034 Other 346,356 655,606 ---------- ---------- Total non-interest income 2,391,707 2,425,146 Non-interest expenses Salaries and employee benefits 4,582,643 4,081,380 Net occupancy 586,371 524,710 Equipment 306,269 293,979 Other 2,143,033 2,824,562 ---------- ---------- Total non-interest expenses 7,618,316 7,724,631 ----------- ----------- Income before income taxes 3,600,093 2,664,487 Income taxes 1,059,954 536,084 ---------- ---------- Net income $ 2,540,139 $ 2,128,403 ========== ========== [CAPTION] 1995 1994 ---- ---- [S] [C] [C] Earnings per share: Weighted average shares outstanding 2,604,760 2,604,760 ========= ========= Net income $ 2,540,139 $ 2,128,403 ========= ========= Earnings per share amount $ .98 $ .82 ==== ==== Cash dividends per share $ .24 $ .22 ==== ==== Cash dividends per share is based on actual amounts declared. See Notes to Consolidated Financial Statements.

THE PEOPLES HOLDING COMPANY AND SUBSIDIARY CONSOLIDATED STATEMENTS OF CASH FLOWS [CAPTION] SIX MONTHS ENDED JUNE 30 1995 1994 ---- ---- (Unaudited) [S] [C] [C] Operating Activities Net Income $ 4,428,246 $ 4,128,355 Adjustments to reconcile net income to net cash provided by operating activities: Provision for loan losses 1,200,000 1,000,457 Provision for depreciation and amortization 920,307 1,000,984 Net amortization (accretion) of securities premiums/discounts 2,476,678 795,971 Loss(gain) on sales/calls of securities 441,542 (2,791) Increase (decrease) in other liabilities 432,506 (1,046,922) Deferred income tax (656,907) (360,940) Loss (gain) on sales of premises and equipment 27,069 (1,347) Increase in other assets (1,224,018) (2,466,767) ------------ ------------ Net Cash Provided by Operating Activities 8,045,423 3,047,000 Investing Activities Net increase in balances with other banks (2,871,195) (482,801) Proceeds from maturities/calls of securities held-to-maturity 654,042 1,062,199 Proceeds from maturities/calls of securities available-for-sale 30,604,300 39,784,414 Proceeds from sales of securities available-for-sale 23,883,732 4,301,294 Purchases of securities held-to-maturity (2,990,000) (3,133,588) Purchases of securities available-for-sale (47,762,930) (53,978,633) Net increase in loans (26,873,029) (29,641,820) Proceeds from sale of premises and equipment 169,252 2,505 Purchases of premises and equipment (1,428,090) (1,745,000) ----------- ---------- Net Cash Used in Investing Activities (26,613,918) (43,831,430) [CAPTION] 1995 1994 ---- ---- [S] [C] [C] Financing Activities Net increase (decrease) in demand and savings deposits (13,621,942) 21,903,303 Net increase in time deposits 41,381,073 18,351,488 Net increase (decrease) in short-term borrowed funds 373,271 (874,393) Increase (decrease) in long-term debt (528,699) 4,708,946 Cash dividends paid (1,308,894) (1,136,380) ------------ ----------- Net Cash Provided by Financing Activities 26,294,809 42,952,964 ------------ ----------- Increase in Cash and Cash Equivalents 7,726,314 2,168,534 Cash and Cash Equivalents at beginning of period 45,273,177 44,258,382 ----------- ----------- Cash and Cash Equivalents at end of period $ 52,999,491 $ 46,426,916 =========== =========== Non-cash transactions: Transfer of loans to other real estate $ 403,703 $ 519,792 =========== =========== See Notes to Consolidated Financial Statements

THE PEOPLES HOLDING COMPANY AND SUBSIDIARY NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED) JUNE 30, 1995 Note 1 Basis of Presentation The consolidated balance sheet at December 31, 1994, has been derived from the audited financial statements at that date. The accompanying unaudited consolidated financial statements reflect all adjustments (consisting only of normally recurring accruals) which are, in the opinion of management, necessary to a fair statement of the results for the interim periods presented. The statements should be read in conjunction with the summary of accounting policies and notes to financial statements included in the Registrant's annual report for the year ended December 31, 1994. Certain information and footnote disclosures normally included in financial statements prepared in accordance with generally accepted accounting principles have been omitted in accordance with the rules of the Securities and Exchange Commission. Note 2 Changes in Accounting Methods Effective January 1, 1995, the Company adopted Financial Accounting Standards Board (FASB) Statement No. 114, "Accounting by Creditors for Impairment of a Loan" and FASB Statement No. 118, "Accounting by Creditors for Impairment of a Loan-Income Recognition and Disclosures." Under the new standards, the allowance for credit losses related to loans that are identified as impaired are based on discounted cash flows using the loan's initial effective interest rate or the fair value of the collateral for certain collateral dependent loans. The adoption of the new rules has resulted in an immaterial effect on the Company's financial condition and results of operations. Note 3 Securities Securities consist of the following: [CAPTION] June 30, 1995 December 31, 1994 --------------------- ----------------------- Amortized Estimated Amortized Estimated Cost Market Value Cost Market Value ----------- ----------- ----------- ------------ [S] [C] [C] [C] [C] Available-for-sale $163,573,396 $164,166,657 $172,586,341 $167,238,212 Held-to-maturity 47,461,778 48,255,244 45,756,198 44,931,275

Note 4 Income Taxes Federal and state income taxes payable (receivable) as of June 30, 1995, were as follows: [S] [C] Current $ 706,158 Deferred (2,497,065) ----------- $ (1,790,907) =========== The components of income tax expense (credits) for the six months ended June 30, 1995, are presented below: [S] [C] Current $ 1,425,893 Deferred 392,162 --------- $ 1,818,055 ========= The reconciliation of income tax attributable to continuing operations computed at the United States federal statutory tax rates to income tax expense is: [S] [C] Tax at United States statutory rate $ 2,123,742 Add (deduct) effect of: Tax-exempt interest income ( 644,219) State of Mississippi, net of federal tax benefit 312,312 Amortization of intangible assets 26,646 Dividends received deduction ( 37,082) Other items-net 36,656 ----------- $ 1,818,055 =========== Deferred tax assets and liabilities result largely from temporary differences arising from loan loss provision and effect of SFAS No. 115, "Accounting for Certain Investments in Debt and Equity Securities." Historically, the Company has produced taxable income which can fully utilize the deferred tax asset.

THE PEOPLES HOLDING COMPANY AND SUBSIDIARY MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS Financial Condition Total assets of The Peoples Holding Company grew from $787,066,488 on December 31, 1994, to $822,143,366 on June 30, 1995, or 4.46% for the six month period. Loans, less unearned income, increased $25,843,901 or 5.18%. Securities decreased from $212,994,410 on December 31, 1994, to $211,628,435 on June 30, 1995, due to management's decision to fund increased loan demands. Total deposits for the first six months of 1995 grew from $696,279,709 on December 31, 1994 to $724,038,840 on June 30, 1995, or an increase of 3.99%, with the majority of growth in certificates of deposit. The equity capital to total assets ratio was 9.82% and 9.37% for June 30, 1995 and December 31, 1994, respectively. Results of Operations The Company's net income for the six months ending June 30, 1995 was $4,428,246 compared to $4,128,355 for the same period in 1994. The increase in net income for 1995 compared to 1994 is primarily due to the net effect of security losses incurred based on management's decision to reinvest funds in securities which will yield a higher rate of return for the remainder of 1995 and the reversal of an accrual regarding litigation previously expensed by the Company in 1991. The Company's net income for the quarter ending June 30, 1995 and 1994 was $2,540,139 and $2,128,403, respectively. The annualized returns on average assets for the period ending June 30, 1995 and 1994 were 1.11% and 1.06%, respectively. The annualized returns on average assets for the quarter ending June 30, 1995 and 1994 were 1.25% and 1.09%, respectively. Net interest income, the difference between interest earned on assets and the cost of interest-bearing liabilities, is the largest component of the Company's net income. For purposes of this discussion, all interest income has been adjusted to a fully taxable equivalent basis. The primary items of concern in managing net interest income are the mix and maturity balance between interest-sensitive assets and related liabilities. Net interest income was $18,533,061 and $16,179,654 for the six months ending June 30, 1995 and 1994, respectively. Net interest income was $9,426,702 for the three months ended June 30, 1995, compared to $8,464,200 for the same period in 1994. Earning assets averaged $741.5 million in the second quarter of 1995 and $734.8 million for the first six months of 1995, compared to $716.7 million and $705.3 for the same period in 1994. The net interest margin was 5.23% for the six months and quarter ending June 30, 1995, compare to 4.77% and 4.66% for the same period in 1994. The provision for credit losses charged to operating expense is an amount which, in the judgement of management, is necessary to maintain the allowance for credit losses at a level that is adequate to meet the present and potential risks of losses on the Company's current portfolio of loans. The appropriate level of the allowance is based on a quarterly analysis of the loan portfolio including consideration of such factors as the risk rating of individual credits, size and diversity of the portfolio, economic conditions, prior loss experience, and the results of periodic credit reviews by internal loan review, regulators, and the Company's independent accounting firm. The provision for credit losses totalled $1,200,000 and $1,000,457 for the six months ending June 30, 1995 and 1994, respectively. The allowance for credit losses as a percent of net loans outstanding was 1.67% and 1.63% at June 30, 1995 and 1994, respectively. Net charge-offs to average loans remain below .05% for both years. Non-interest income, excluding security gains and losses was $4,837,261 for six months ended June 30, 1995 compared to $4,810,725 for same period in 1994, or an increase of $26,536. Service charges were up $306,400, fees and commissions were down $128,556, and other income was down $183,468. Other income in 1994 included $165,388 in life insurance proceeds the Company received as a beneficiary of a life insurance policy. Non-interest income for the quarter ended June 30, 1995 and 1994 was $2,391,707 and $2,425,146, respectively. The change in the accounts for the quarter, correspond to the same percentage change in the six months ending for 1995 and 1994. Non-interest expenses were $15,510,058 for six months ended June 30, 1995 compared to $15,015,983 for 1994, or an increase of 3.3%. The non-interest expenses for the three months ended June 30, 1995 and 1994 were $7,618,316 and $7,724,631, respectively. The components of other expenses reflect normal increases for personnel related expenses and general inflation in the cost of services and supplies purchased by the Company. Income tax expense was $1,818,055 for six months ended June 30, 1995 compared to $961,187 for same period in 1994. The Company continues to invest in assets whose earnings are given favorable tax treatment; and in first quarter of 1994, the Company was the beneficiary of a life insurance policy of a key executive, that was given favorable tax treatment. Effective in the first quarter of 1995, the Company began to incur taxes to the State of Mississippi due to the extinguishment of a net operating loss carryforward for state taxes. Liquidity Risk Liquidity management is the ability to meet the cash flow requirements of customers who may be either depositors wishing to withdraw funds or borrowers needing assurance that sufficient funds will be available to meet their credit needs. Core deposits are a major source of funds used to meet cash flow needs. Maintaining the ability to acquire these funds as needed in a variety of money markets is the key to assuring liquidity. The Company has worked toward lowering its dependence on other public funds. This has added more stability to the Company's core deposit base reducing the dependence on highly liquid assets. Approximately 91% of the Company's deposits are composed of accounts with balances less than $100,000. When evaluating the movement of these funds even during large interest rate changes, it is apparent that the Company continues to attract deposits that can be used to meet cash flow needs. Other sources available for meeting the Company's liquidity needs include the securities portfolio. The portfolio is composed of securities with a readily available market that can be used to convert to cash if the need arises. In addition the Company maintains a federal funds position that provides day-to-day funds to meet liquidity needs. Repayments and maturities of loans provide a substantial source of liquidity. The Company has approximately 69% of the loans maturing within the next twelve months. Capital Resources The Company is required to comply with the risk-based capital requirements of the Federal Reserve Board, the FDIC and the OCC. These requirements apply a variety of weighing factors which vary according to the level of risk associated with the particular assets. The Company met the guidelines for a well capitalized bank as of June 30, 1995, and December 31, 1994. The table below shows the capital ratios of the Company at the dates indicated: [CAPTION] June 30 December 31 Well- 1995 1994 Capitalized --------- ----------- ----------- [S] [C] [C] [C] Tier 1 Risk-Based Capital 14.72% 14.86% 6% or above Total Risk-Based Capital 15.97% 16.12% 10% or above Leverage Ratio 9.42% 9.22% 5% or above Retained earnings through operations have been the primary source of capital over the past three months. The ratio of shareholders' equity to total assets was 9.82% as of June 30, 1995, compared to 9.37% as of December 31, 1994. Total shareholders' equity of the Company was $80,774,550 and $73,733,881 for June 30, 1995 and December 31, 1994, respectively. This represented an increase of $7,040,669 or 9.55%. Management recognizes the importance of maintaining a strong capital base. As the above ratios indicate, the Company exceeds the requirements for a well capitalized bank. Book value per share was $31.01 and $28.31 at June 30, 1995 and December 31, 1994, respectively. Cash dividends paid during the quarter were $.24 per share compared to $.22 per share during the same quarter in 1994. The Company's capital policy is to evaluate future needs based on growth, earnings trends and anticipated acquisitions.

Part II. OTHER INFORMATION Item 1. Legal Proceedings There were no material proceedings pending at June 30 1995, against the registrant or its subsidiary. Item 4. Submission of Matters to a Vote of Shareholders The annual meeting of the shareholders of The Peoples Holding Company was held on April 11, 1995, for the purpose of electing five members to the board of directors for a three year term, to approve a proposal to amend the articles of incorporation to increase to 7,500,000 the authorized shares of common stock of the Company and to ratify the appointment of the independent auditors. Proxies for the meeting were solicited pursuant to Section 14(a) of the Securities Exchange Act of 1934. [CAPTION] Election of Directors For Against Abstain [S] [C] [C] [C] Dr. Walter L. Bourland 2,005,908 50,338 548,514 John W. Smith 2,017,548 38,698 548,514 Jimmy S. Threldkeld 2,017,720 38,526 548,514 Robert H. Weaver 2,017,720 38,526 548,514 J. Larry Young 2,017,720 38,526 548,514 Approve amendment of the articles of incorporation to increase the authorized shares of common stock to 7,500,000 2,016,016 27,645 561,096 Ratify appointment of Ernst & Young, LLP as independent auditors for 1995 2,046,548 5,840 552,372 Item 6(b) Reports on Form 8-K There were was not a Form 8-K filed in the second quarter of 1995.

SIGNATURES Pursuant to the requirements of the Securities and Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized. THE PEOPLES HOLDING COMPANY --------------------------- Registrant DATE: July 20, 1995 /s/ John W. Smith --------------------------- John W. Smith President & Chief Executive Officer

  

9 1,000 6-MOS DEC-31-1995 JUN-30-1995 42999 3060 10000 0 164167 47462 48255 525046 8757 822143 724039 3488 9720 4122 13024 0 0 67751 822143 23872 6173 412 30458 11727 11925 18533 1200 (414) 15510 6246 6246 0 0 4428 1.70 1.70 0 1570 1242 250 0000 8183 731 105 8757 8757 0 0