UNITED STATES
               SECURITIES AND EXCHANGE COMMISSION
                    WASHINGTON, D. C.  20549
                           FORM 10-Q 
                                
           QUARTERLY REPORT UNDER SECTION 13 OR 15(d)
             OF THE SECURITIES EXCHANGE ACT OF 1934

            For the quarter ended September 30, 1995
                 Commission File Number 0-12154

                   THE PEOPLES HOLDING COMPANY
     -------------------------------------------------------
   (Exact name of the registrant as specified in its charter)

       MISSISSIPPI                    64-0676974
- ------------------------   --------------------------------------
(State of Incorporation)  (I.R.S. Employer Identification Number)

   209 Troy Street, P. O. Box 709, Tupelo, Mississippi  38801
   ----------------------------------------------------------
            (Address of principal executive offices)

 Registrant's telephone number including area code 601-680-1001

Indicate by check whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities
Exchange Act of 1934 during the preceding 12 months, and (2) has
been subject to such filing requirements for the past 90 days.
                          YES__X__NO_____

Indicate the number of shares outstanding of each of the issuer's
classes of common stock, as to the latest practicable date.

Common stock, $5 Par Value, 2,604,760 shares outstanding 
                 as of November 1, 1995















THE PEOPLES HOLDING COMPANY INDEX PART 1. FINANCIAL INFORMATION PAGE Item 1. FINANCIAL STATEMENTS (UNAUDITED) Consolidated Balance Sheets - September 30, 1995 and December 31,1994.... ......3 Consolidated Statements of Income - Nine Months Ended September 30, 1995 and 1994.................5 Consolidated Statements of Income - Three Months Ended September 30, 1995 and 1994.................7 Consolidated Statements of Cash Flows Nine Months Ended September 30, 1995 and 1994.....9 Notes to Consolidated Financial Statements............11 Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operations..............13 PART II. OTHER INFORMATION Item 1. Legal Proceedings.................................17 Item 6.(b) Reports on Form 8-K.............................17 Signatures.................................................18

THE PEOPLES HOLDING COMPANY AND SUBSIDIARY CONSOLIDATED BALANCE SHEETS [CAPTION] SEPTEMBER 30 DECEMBER 31 1995 1994 ____________ ___________ (Unaudited) (Note 1) [S] [C] [C] Assets Cash and due from banks $ 43,684,770 $ 45,123,177 Federal Funds Sold 8,000,000 150,000 ----------- ----------- 51,684,770 45,273,177 Interest bearing balances with banks 678,327 188,549 Securities (Market value- $225,127,508 and $212,169,487 at September 30, 1995 and December 31, 1994) 224,454,319 212,994,410 Loans 532,116,476 511,212,203 Unearned Income ( 12,217,364) ( 12,010,336) Allowance for loan losses ( 8,492,599) ( 8,182,801) ----------- ----------- Net Loans 511,406,513 491,019,066 Premises and equipment 18,541,945 16,780,966 Other assets 22,592,817 20,810,320 ----------- ----------- Total Assets $ 829,358,691 $ 787,066,488 =========== =========== Liabilities and Shareholders' Equity Liabilities Deposits: Non-interest bearing $ 116,290,498 $ 118,711,872 Interest bearing 611,724,570 577,567,837 ----------- ----------- Total Deposits 728,015,068 696,279,709 Treasury tax and loan note account 3,106,481 3,115,183 Notes and debentures payable 4,403,538 4,650,488 Other liabilities 11,111,115 9,287,227 ----------- ----------- Total Liabilities 746,636,202 713,332,607 Shareholders' Equity Common Stock, $5 par value- 7,500,000 shares authorized 2,604,760 shares issued and outstanding at September 30, 1995 and December 31, 1994, respectively 13,023,800 13,023,800 Capital surplus 39,875,796 29,875,796 Unrealized gains (losses) on securities, net of tax 386,472 (3,529,765) Retained earnings 29,436,421 34,364,050 ----------- ----------- Total Shareholders' Equity 82,722,489 73,733,881 ----------- ----------- Total Liabilities and Shareholders' Equity $ 829,358,691 $ 787,066,488 =========== =========== See Notes to Consolidated Financial Statements

THE PEOPLES HOLDING COMPANY AND SUBSIDIARY CONSOLIDATED STATEMENTS OF INCOME [CAPTION] NINE MONTHS ENDED SEPTEMBER 30 1995 1994 ---- ---- (Unaudited) [S] [C] [C] Interest Income Loans $ 36,520,022 $ 28,962,117 Balances with banks 120,821 101,804 Federal funds sold 537,153 341,597 Securities: Taxable 7,429,274 7,558,550 Tax-exempt 2,042,871 1,935,584 ---------- ---------- Total interest income 46,650,141 38,899,652 Interest Expense Time deposits of $100,000 or more 2,405,411 1,503,313 Other deposits 15,837,862 12,103,799 Borrowed funds 290,180 256,615 ---------- ---------- Total interest expense 18,533,453 13,863,727 ---------- ---------- Net interest income 28,116,688 25,035,925 Provision for loan losses 2,122,306 1,500,762 ---------- ---------- Net interest income after provision for loan losses 25,994,382 23,535,163 Non-interest income Service charges on deposit accounts 4,601,460 4,276,903 Fees and commissions 521,698 608,794 Trust department 391,500 374,701 Security gains(losses) (511,221) 2,791 Other 2,984,625 2,039,221 ---------- ---------- Total non-interest income 7,988,062 7,302,410 Non-interest expenses Salaries and employee benefits 13,580,649 12,192,610 Net occupancy 1,635,728 1,576,303 Equipment 956,898 853,440 Other 7,754,335 8,328,534 ---------- ---------- Total non-interest expenses 23,927,610 22,950,887 ----------- ----------- Income before income taxes 10,054,834 7,886,686 Income taxes 2,989,827 1,801,849 ---------- ---------- Net income $ 7,065,007 $ 6,084,837 ========== ========== [CAPTION] 1995 1994 ---- ---- [S] [C] [C] Earnings per share: Weighted average shares outstanding 2,604,760 2,604,760 ========= ========= Net income $ 7,065,007 $ 6,084,837 ========= ========= Earnings per share $ 2.71 $ 2.34 ==== ==== Cash dividends per share $ .77 $ .68 ===== ==== See Notes to Consolidated Financial Statements.

THE PEOPLES HOLDING COMPANY AND SUBSIDIARY CONSOLIDATED STATEMENTS OF INCOME [CAPTION] THREE MONTHS ENDED SEPTEMBER 30 1995 1994 ---- ---- (Unaudited) [S] [C] [C] Interest Income Loans $ 12,648,072 $ 10,350,269 Balances with banks 40,866 7,569 Federal funds sold 204,732 43,251 Securities: Taxable 2,616,685 2,623,753 Tax-exempt 682,177 649,774 ---------- ---------- Total interest income 16,192,532 13,674,616 Interest Expense Time deposits of $100,000 or more 866,922 633,278 Other deposits 5,649,314 4,078,587 Borrowings 92,669 106,480 ---------- ---------- Total interest expense 6,608,905 4,818,345 ---------- ---------- Net interest income 9,583,627 8,856,271 Provision for loan losses 922,306 500,305 ---------- ---------- Net interest income after provision for loan losses 8,661,321 8,355,966 Non-interest income Service charges on deposit accounts 1,545,582 1,413,925 Fees and commissions 398,583 113,500 Trust department 130,500 145,861 Net security gains(losses) (97,258) (22,771) Other 1,587,357 725,567 ---------- ---------- Total non-interest income 3,564,764 2,376,082 Non-interest expenses Salaries and employee benefits 4,728,227 4,180,550 Net occupancy 522,460 538,549 Equipment 312,909 278,207 Other 2,853,956 2,937,598 ---------- ---------- Total non-interest expenses 8,417,552 7,934,904 ----------- ----------- Income before income taxes 3,808,533 2,797,144 Income taxes 1,171,772 840,662 ---------- ---------- Net income $ 2,636,761 $ 1,956,482 ========== ========== [CAPTION] 1995 1994 ---- ---- [S] [C] [C] Earnings per share: Weighted average shares outstanding 2,604,760 2,604,760 ========= ========= Net income $ 2,636,761 $ 1,956,482 ========= ========= Earnings per share amount $ 1.01 $ .75 ==== ==== Cash dividends per share $ .26 $ .24 ==== ==== See Notes to Consolidated Financial Statements.

THE PEOPLES HOLDING COMPANY AND SUBSIDIARY CONSOLIDATED STATEMENTS OF CASH FLOWS [CAPTION] NINE MONTHS ENDED SEPTEMBER 30 1995 1994 ---- ---- (Unaudited) [S] [C] [C] Operating Activities Net Income $ 7,065,007 $ 6,084,837 Adjustments to reconcile net income to net cash provided by operating activities: Provision for loan losses 2,122,306 1,500,762 Provision for depreciation and amortization 1,398,537 1,321,441 Net amortization of securities premiums/discounts 1,579,392 1,264,604 Loss(gain) on sales/calls of securities 511,221 (2,791) Increase in other liabilities 1,823,888 20,657 Deferred income tax (331,727) (682,633) Loss (gain) on sales of premises and equipment 13,917 (1,264) Gain on sale of loans (585,304) Increase in other assets (1,952,719) (1,799,297) ------------ ------------ Net Cash Provided by Operating Activities 11,644,518 7,706,316 Investing Activities Net increase in balances with other banks (489,778) (189,907) Proceeds from maturities/calls of securities held-to-maturity 1,349,041 3,068,639 Proceeds from maturities/calls of securities available-for-sale 52,003,805 54,695,444 Proceeds from sales of securities available-for-sale 26,511,221 7,501,564 Purchases of securities held-to-maturity (4,726,114) (3,025,000) Purchases of securities available-for-sale (82,796,018) (65,878,296) Net increase in loans (36,526,651) (44,857,381) Proceeds from sale of loans 12,690,078 Proceeds from sale of premises and equipment 167,504 2,505 Purchases of premises and equipment (2,903,074) (2,058,663) ----------- ---------- Net Cash Used in Investing Activities (34,719,986) (50,741,095) [CAPTION] 1995 1994 ---- ---- [S] [C] [C] Financing Activities Net increase (decrease) in demand and savings deposits (11,770,277) 4,523,044 Net increase in time deposits 43,505,636 25,912,960 Net increase (decrease) in short-term borrowed funds (8,702) 11,124,543 Increase (decrease) in long-term debt (246,950) 4,601,130 Cash dividends paid (1,992,646) (1,780,206) ------------ ----------- Net Cash Provided by Financing Activities 29,487,061 44,381,471 ------------ ----------- Increase in Cash and Cash Equivalents 6,411,593 1,346,692 Cash and Cash Equivalents at beginning of period 45,273,177 44,258,382 ----------- ----------- Cash and Cash Equivalents at end of period $ 51,684,770 $ 45,605,074 =========== =========== Non-cash transactions: Transfer of loans to other real estate $ 1,912,124 $ 557,501 =========== =========== See Notes to Consolidated Financial Statements

THE PEOPLES HOLDING COMPANY AND SUBSIDIARY NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED) SEPTEMBER 30, 1995 Note 1 Basis of Presentation The consolidated balance sheet at December 31, 1994, has been derived from the audited financial statements at that date. The accompanying unaudited consolidated financial statements reflect all adjustments (consisting only of normally recurring accruals) which are, in the opinion of management, necessary to a fair statement of the results for the interim periods presented. The statements should be read in conjunction with the summary of accounting policies and notes to consolidated financial statements included in the Registrant's annual report for the year ended December 31, 1994. Certain information and footnote disclosures normally included in financial statements prepared in accordance with generally accepted accounting principles have been omitted in accordance with the rules of the Securities and Exchange Commission. Note 2 Changes in Accounting Methods Effective January 1, 1995, the Company adopted Financial Accounting Standards Board (FASB) Statement No. 114, "Accounting by Creditors for Impairment of a Loan" and FASB Statement No. 118, "Accounting by Creditors for Impairment of a Loan-Income Recognition and Disclosures." Under the new standards, the allowance for credit losses related to loans that are identified as impaired are based on discounted cash flows using the loan's initial effective interest rate or the fair value of the collateral for certain collateral dependent loans. The adoption of the new rules has resulted in an immaterial effect on the Company's financial condition and results of operations. Note 3 Securities Securities consist of the following: [CAPTION] September 30, 1995 December 31, 1994 --------------------- ----------------------- Amortized Estimated Amortized Estimated Cost Market Value Cost Market Value ----------- ----------- ----------- ------------ [S] [C] [C] [C] [C] Available-for-sale $170,963,453 $171,507,946 $172,586,341 $167,238,212 Held-to-maturity 52,946,373 53,619,562 45,756,198 44,931,275

Note 4 Income Taxes Federal and state income taxes payable (receivable) as of September 30, 1995, were as follows: [S] [C] Current $ 395,980 Deferred (2,575,015) ----------- $ (2,179,035) =========== The components of income tax expense (credits) for the nine months ended September 30, 1995, are presented below: [S] [C] Current $ 3,321,554 Deferred (331,727) --------- $ 2,989,827 ========= The reconciliation of income tax attributable to continuing operations computed at the United States federal statutory tax rates to income tax expense is: [S] [C] Tax at United States statutory rate $ 3,418,644 Add (deduct) effect of: Tax-exempt interest income ( 963,757) State of Mississippi, net of federal tax benefit 331,810 Amortization of intangible assets 54,411 Dividends received deduction ( 40,941) Other items-net 189,660 ----------- $ 2,989,827 =========== Deferred tax assets and liabilities result largely from temporary differences arising from the loan loss provision and the effect of SFAS No. 115, "Accounting for Certain Investments in Debt and Equity Securities." Historically, the Company has produced taxable income which can fully utilize the deferred tax asset.

THE PEOPLES HOLDING COMPANY AND SUBSIDIARY MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS Financial Condition Total assets of The Peoples Holding Company grew from $787,066,488 on December 31, 1994, to $829,358,691 on September 30, 1995, or 5.37% for the nine month period. Loans, less unearned income, increased $20,697,245 or 4.15%. Securities increased from $212,994,410 on December 31, 1994, to $224,454,319 on September 30, 1995. Total deposits for the first nine months of 1995 grew from $696,279,709 on December 31, 1994 to $728,015,068 on September 30, 1995, or an increase of 4.56%, with the majority of growth in time deposits. The equity capital to total assets ratio was 9.97% and 9.37% for September 30, 1995 and December 31, 1994, respectively. Results of Operations The Company's net income for the nine months ending September 30, 1995 was $7,065,007 compared to $6,084,837 for the same period in 1994. The increase in net income for 1995 compared to 1994 is due to the net effect of security losses incurred based on management's decision to reinvest funds in securities which will yield a higher rate of return for the future, the reversal of an accrual regarding litigation previously expensed by the Company in 1991 and a gain recognized on the sale of loans. The Company received a refund of approximately $322,000 in the third quarter from the Federal Deposit Insurance Corporation (FDIC) for the insurance premium. The Company's net income for the quarter ending September 30, 1995 and 1994 was $2,636,761 and $1,956,482, respectively. The annualized return on average assets for the nine month period ending September 30, 1995 and 1994 was 1.16% and 1.06%, respectively. The annualized return on average assets for the quarter ending September 30, 1995 and 1994 was 1.27% and 1.00%, respectively. Net interest income, the difference between interest earned on assets and the cost of interest-bearing liabilities, is the largest component of the Company's net income. The primary items of concern in managing net interest income are the mix and maturity balance between interest-sensitive assets and related liabilities. Net interest income was $28,116,688 and $25,035,925 for the nine months ending September 30, 1995 and 1994, respectively. Net interest income was $9,583,627 for the three months ended September 30, 1995, compared to $8,856,271 for the same period in 1994. Earning assets averaged $752.2 million in the third quarter of 1995 and $740.7 million for the first nine months of 1995, compared to $723.8 million and $712.8 for the same periods in 1994. The net interest margin was 5.32% and 5.23% for the nine months and quarter ending September 30, 1995, compared to 4.90% and 4.65% for the same period in 1994. The provision for credit losses charged to operating expense is an amount which, in the judgement of management, is necessary to maintain the allowance for credit losses at a level that is adequate to meet the present and potential risks of losses on the Company's current portfolio of loans. The appropriate level of the allowance is based on a quarterly analysis of the loan portfolio including consideration of such factors as the risk rating of individual credits, size and diversity of the portfolio, economic conditions, prior loss experience, and the results of periodic credit reviews by internal loan review, regulators, and the Company's independent accounting firm. The provision for credit losses totalled $2,122,306 and $1,500,762 for the nine months ending September 30, 1995 and 1994, respectively. The allowance for loan losses as a percent of net loans outstanding was 1.63% and 1.64% at September 30, 1995 and 1994, respectively. Net charge-offs to average loans was 0.35% and 0.05% as of September 30, 1995 and 1994, respectively. Non-interest income, excluding security gains and losses was $8,499,283 for nine months ended September 30, 1995 compared to $7,209,578 for same period in 1994, or an increase of $1,289,705. Service charges were up $324,557, fees and commissions were down $87,096, and other income was up $1,035,445. The increase in other income is due to approximately $585,000 gain on sale of loans and a reversal of a lawsuit decision which was recorded by the bank in 1991 at the FDIC's direction equalling approximately $575,000. Other income in 1994 included $165,388 in life insurance proceeds the Company received as a beneficiary of a life insurance policy. Non-interest income for the quarter ended September 30, 1995 and 1994 was $3,564,764 and $2,376,082, respectively. The change in the accounts for the quarter, correspond to the same percentage change in the nine months ending for 1995 and 1994. Non-interest expenses were $23,927,610 for nine months ended September 30, 1995 compared to $22,950,887 for 1994, or an increase of 4.3%. The non- interest expenses for the three months ended September 30, 1995 and 1994 were $8,417,552 and $7,934,904, respectively. The components of non- interest expenses reflect normal increases for personnel related expenses and general inflation in the cost of services and supplies purchased by the Company. Income tax expense was $2,989,827 for nine months ended September 30, 1995 compared to $1,801,849 for the same period in 1994. The Company continues to invest in assets whose earnings are given favorable tax treatment; and in first quarter of 1994, the Company was the beneficiary of a life insurance policy of a key executive, that was given favorable tax treatment. Effective in the first quarter of 1995, the Company began to incur taxes to the State of Mississippi due to the extinguishment of a net operating loss carryforward for state taxes. Liquidity Risk Liquidity management is the ability to meet the cash flow requirements of customers who may be either depositors wishing to withdraw funds or borrowers needing assurance that sufficient funds will be available to meet their credit needs. Core deposits are a major source of funds used to meet cash flow needs. Maintaining the ability to acquire these funds as needed in a variety of money markets is the key to assuring liquidity. The Company has worked toward lowering its dependence on other public funds. This has added more stability to the Company's core deposit base reducing the dependence on highly liquid assets. Approximately 90% of the Company's deposits are composed of accounts with balances less than $100,000. When evaluating the movement of these funds even during large interest rate changes, it is apparent that the Company continues to attract deposits that can be used to meet cash flow needs. Other sources available for meeting the Company's liquidity needs include the securities portfolio. The portfolio is composed of securities with a readily available market that can be used to convert to cash if the need arises. The Company maintains a federal funds position that provides day-to-day funds to meet liquidity needs; in addition, repayments and maturities of loans provide a substantial source of liquidity. Capital Resources The Company is required to comply with the risk-based capital requirements of the Federal Reserve Board, the FDIC and the OCC. These requirements apply a variety of weighing factors which vary according to the level of risk associated with the particular assets. The Company met the guidelines for a well capitalized bank as of September 30, 1995, and December 31, 1994. The table below shows the capital ratios of the Company at the dates indicated: [CAPTION] September 30 December 31 Well- 1995 1994 Capitalized --------- ----------- ----------- [S] [C] [C] [C] Tier 1 Risk-Based Capital 14.56% 14.86% 6% or above Total Risk-Based Capital 15.80% 16.12% 10% or above Leverage Ratio 9.40% 9.22% 5% or above Retained earnings through operations have been the primary source of capital over the past three months. The ratio of shareholders' equity to total assets was 9.97% as of September 30, 1995, compared to 9.37% as of December 31, 1994. Total shareholders' equity of the Company was $82,722,489 and $73,733,881 for September 30, 1995 and December 31, 1994, respectively. This represented an increase of $8,988,608 or 12.19%. Management recognizes the importance of maintaining a strong capital base. As the above ratios indicate, the Company exceeds the requirements for a well capitalized bank. Book value per share was $31.76 and $28.31 at September 30, 1995 and December 31, 1994, respectively. Cash dividends paid during the quarter were $.2625 per share compared to $.24 per share during the same quarter in 1994. The Company's capital policy is to evaluate future needs based on growth, earnings trends and anticipated acquisitions.

Part II. OTHER INFORMATION Item 1. Legal Proceedings There were no material proceedings pending at September 30 1995, against the registrant or its subsidiary. Item 6(b) Reports on Form 8-K There were was not a Form 8-K filed in the third quarter of 1995.

SIGNATURES Pursuant to the requirements of the Securities and Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized. THE PEOPLES HOLDING COMPANY --------------------------- Registrant DATE: November 8, 1995 /s/ John W. Smith --------------------------- John W. Smith President & Chief Executive Officer

  

9 1000 9-MOS DEC-31-1995 SEP-30-1995 43685 678 8000 0 170963 52946 171508 519899 8493 829359 728015 3106 11111 4404 13024 0 0 69699 829359 36520 9472 658 46650 18243 18533 28117 2122 (511) 23928 10055 10055 0 0 7065 2.71 2.71 5.32 461 2294 243 0 8183 1977 165 8493 8493 0 0