UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                              Washington, DC 20549

                                    FORM 10-K

                ANNUAL REPORT PURSUANT TO SECTION 13 AND 15(d) OF
                     THE SECURITIES AND EXCHANGE ACT OF 1934

                     For fiscal year ended December 31, 1996
                         Commission file number 0-12154

                           THE PEOPLES HOLDING COMPANY
             ------------------------------------------------------
             (Exact name of registrant as specified in its charter)

                             Mississippi 64-0676974
                ------------------------------- -----------------
                (State or other jurisdiction of (I.R.S. Employer
               incorporation or organization) identification No.)

                                 209 Troy Street
                         Tupelo, Mississippi 38802-0709
                  ------------------------------ -------------
                    (Address of principal offices) (Zip Code)

                  Registrant's Telephone Number: (601) 680-1001

               Securities registered pursuant to Section 12(b) of
                 the Act: None Securities registered pursuant to
                            Section 12(g) of the Act:

                          Common Stock, $5.00 Par Value
                         ------------------------------
                                (Title of Class)

Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter periods that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.   YES__X___NO_____

The aggregate market value of the voting stock held by non-affiliates of the
registrant as of March 14, 1997 was $145,035,309.

On March 14, 1997, there were 3,906,675 shares of common stock outstanding.

                      DOCUMENTS INCORPORATED BY REFERENCE

Portions of the 1996 Annual Shareholders' Report are incorporated by reference
into Part I and II of this report.

Portions of annual Proxy Statement dated March 17, 1997, relating to the annual
meeting of shareholders of The Peoples Holding Company, are incorporated by
reference into Part III.




                                                             

Exhibit Index on Page 17 THE PEOPLES HOLDING COMPANY FORM 10-K For the year ended December 31, 1996 CONTENTS PART I Item 1. Business.............................................3 Item 2. Properties..........................................12 Item 3. Legal Proceedings...................................12 Item 4. Submission of Matters to a Vote of Security Holders.12 PART II Item 5. Market for Registrant's Common Stock and Related Stockholder Matters.....................12 Item 6. Selected Financial Data.............................12 Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations.......13 Item 8. Financial Statements and Supplementary Data.........13 Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure.............13 PART III Item 10. Directors and Executive Officers of the Registrant..13 Item 11. Executive Compensation..............................13 Item 12. Security Ownership of Certain Beneficial Owners and Management......................................13 Item 13. Certain Relationships and Related Transactions......13 PART IV. Item 14. Exhibits, Financial Statement Schedules and Reports on Form 8-K.................................14 2

PART I This Annual Report on Form 10-K may contain or incorporate by reference statements which may constitute "forward-looking statements' within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21 of the Securities Exchange Act of 1934, as amended. Prospective investors are cautioned that any such forward-looking statements are not guarantees for future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. Important factors currently known to management that could cause actual results to differ materially from those in forward-looking statements include significant fluctuations in interest rates, inflation, economic recession, significant changes in the federal and state legal and regulatory environment, significant underperformance in the Company's portfolio of outstanding loans, and competition in the Company's markets. The Company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results over time. ITEM 1. BUSINESS General The Peoples Holding Company (the "Registrant" or "Company"), was organized under the laws of the State of Mississippi and incorporated on November 10, 1982, in order to acquire all of the common stock of The Peoples Bank & Trust Company, Tupelo, Mississippi (the "Bank"). Organization The Registrant commenced business on July 1, 1983 and the acquisition of the Bank was also consummated at that time. All of the Registrant's banking activities are conducted through the Bank, which on December 31, 1996, had 41 banking offices in Tupelo, Aberdeen, Amory, Batesville, Booneville, Calhoun City, Coffeeville, Corinth, Grenada, Guntown, Hernando, Iuka, Louisville, New Albany, Okolona, Olive Branch, Plantersville, Pontotoc, Saltillo, Sardis, Shannon, Smithville, Southaven, Verona, Water Valley, West Point, and Winona, Mississippi. All branches are located within a 100 mile radius of Tupelo, Mississippi. All members of the Board of Directors of the Registrant are also members of the Board of Directors of the Bank. Responsibility for the management of the Bank and its branches remains with the Board of Directors and Officers of the Bank; however, management services rendered to the Bank by the Registrant are intended to supplement the internal management of the Bank and expand the scope of banking services normally offered by them. The Bank, which is the Registrant's sole subsidiary, was established in February 1904, as a state chartered bank. It is insured by the Federal Deposit Insurance Corporation. As a commercial bank, a complete range of banking services are provided to individuals and small-to medium-size businesses. These services include checking and savings accounts, business and personal loans, interim construction and residential mortgage loans, student loans, equipment leasing, as well as safe deposit and night depository facilities. In addition to a wide variety of fiduciary services, the Bank administers (as trustee or in other fiduciary or representative capacities) pension, profit-sharing and other employee benefit plans and personal trusts and estates. The Bank also offers accounts receivable factoring to qualified businesses. Neither the Registrant nor the Bank has any foreign activities. The Bank also offers to its customers the VISA and MasterCard credit cards.

Competition Vigorous competition exists in all major areas where the Registrant and its subsidiary are engaged in business. Not only does the Registrant compete through its subsidiary bank with state and national banks in its service areas, but also, with savings and loan associations, credit unions, and finance companies for available loans and depository accounts. In the following paragraph reference is made to the Registrant's competitive position as measured in terms of total assets on December 31, 1996. Any such reference is used solely as a method of placing the competition in perspective as of that particular date. Due to the intense local competition, the Registrant makes no representation that its competitive position has remained constant, nor can it predict whether its position will change in the future. On December 31, 1996, the Registrant and its subsidiary had total assets of $893,089,352 and, as such, ranked sixth in Mississippi. The Registrant receives a large part of its competition from BankCorp South, the Tupelo branch operation of Deposit Guaranty National Bank and Union Planters Bank of Memphis, TN. On December 31, 1996, BankCorp South, Deposit Guaranty National Bank, and Union Planters Bank of Mississippi had total assets of approximately $3,617,239,000, $4,510,498,000, and $2,319,000,000, respectively. The Bank also receives competition from several locally owned banks in several of the towns it serves. The National Bank of Commerce of Mississippi, Starkville, Mississippi has branch banks in Amory and Aberdeen which are in competition with the Bank's branches in those towns. Supervision and Regulation The Registrant is a bank holding company within the meaning of the Bank Holding Company Act of 1956, as amended (the "Act"), and is registered as such with the Board of Governors of the Federal Reserve System (the "Board"). The Registrant is required to file with the Board an annual report and such other information as the Board may require. The Board may also make examinations of the Registrant and its subsidiary pursuant to the Act. The Board also has the authority (which it has not exercised) to regulate provisions of certain bank holding company debt. The Act requires every bank holding company to obtain prior approval of the Board before acquiring direct or indirect ownership or control of more than 5% of the voting shares of any bank which is not already majority-owned by the Registrant. The Act provides that the Board shall not approve any acquisition, merger or consolidation which would result in monopoly or which would be in furtherance of any combination or conspiracy to monopolize or attempt to monopolize the business of banking, or any other transaction the effect of which might substantially lessen competition, or in any manner be a restraint on trade, unless the anti-competitive effects of the proposed transaction are clearly outweighed in the public interest by the probable effect of the transaction in meeting the convenience and needs of the community to be served. The Act also prohibits a bank holding company, with certain exceptions, from itself engaging in or acquiring direct or indirect control of more than 5% of the voting shares of any company engaged in non-banking activities. The principal exception is for engaging in or acquiring shares of a company whose activities are found by the Board to be so closely related to banking or managing banks as to be a proper incident thereto. In making such determinations the Board is required to consider whether the performance of such activities by a bank holding company or its subsidiaries can reasonably be expected to produce benefits to the public such as greater convenience, increased competition or gains in efficiency of resources, versus the risks of possible adverse effects such as decreased or unfair competition, conflicts of interest or unsound banking practices.

The Act prohibits the acquisition by a bank holding company of more than 5% of the outstanding voting shares of a bank located outside the state in which the operations of its banking subsidiaries are principally conducted, unless such an acquisition is specifically authorized by statute of the state in which the bank to be acquired is located. The Registrant and its subsidiary are subject to certain restrictions imposed by the Federal Reserve Act and the Federal Deposit Insurance Act on any extensions of credit to the bank holding company or its subsidiary, on investments in the stock or other securities of the bank holding company or its subsidiary, and on taking such stock or other securities as collateral for loans of any borrower. The Bank was chartered under the laws of the State of Mississippi and is subject to the supervision of, and is regularly examined by, the Department of Banking and Consumer Finance of the State of Mississippi. The Bank is also insured by the Federal Deposit Insurance Corporation and is subject to examination and review by that regulatory authority. Mississippi banks are permitted to merge with other existing banks statewide and to acquire or be acquired, by banks or bank holding companies of a state within a region consisting of Alabama, Arkansas, Florida, Kentucky, Louisiana, Missouri, North Carolina, South Carolina, Tennessee, Texas, Virginia, and West Virginia, provided, however, that the state of an acquired bank has to have reciprocal legislation which would allow banks or bank holding companies in that state to acquire or be acquired by banks or bank holding companies in Mississippi. Section 102 of the Riegle-Neal Interstate Banking and Branching Efficiency Act of 1994 will remove territorial restrictions for interstate bank mergers. This section will become effective May 1, 1997. Certain restrictions exist regarding the ability of the Bank to transfer funds to the Company in the form of cash dividends, loans, or advances. The approval of the Mississippi Department of Banking and Consumer Finance is required prior to the Bank paying dividends and is limited to earnings retained in the current year plus retained net profits. Federal Reserve regulations also limit the amount the Bank may loan to the Company unless such loans are collateralized by specific obligations. At December 31, 1996, the maximum amount available for transfer from the Bank to the Company in the form of loans was 11% of consolidated net assets. Mississippi laws authorize multi-bank holding companies but there are no statutes regulating the operation of such companies. Monetary Policy and Economic Controls The earnings and growth of the banking industry, the Bank and, to a larger extent, the Registrant, are affected by the policies of regulatory authorities, including the Federal Reserve System. An important function of the Federal Reserve System is to regulate the national supply of bank credit in order to combat recession and curb inflationary pressures. Among the instruments of monetary policy used by the Federal Reserve to implement these objectives are open market operations in U. S. Government securities, changes in the discount rate on bank borrowings and changes in reserve requirements against bank deposits. These instruments are used in varying degrees to influence overall growth of bank loans, investments and deposits and may also affect interest rates charged on loans or paid for deposits. The monetary policies of the Federal Reserve System have had a significant effect on the operating results of commercial banks in the past and are expected to do so in the future. In view of changing conditions in the national economy and in the various money markets as well as the effect of actions by monetary and fiscal authorities including the Federal Reserve System, the effect on future business and earnings of the Registrant and its subsidiary cannot be predicted with accuracy.

In the past few years, the trend seems to be toward competitive equality within the financial services industry. This was evidenced in 1980 by the formation of the Depository Institution Deregulation Committee (the "DIDC"). The DIDC's sole purpose was to eliminate the restrictions imposed upon the rates of interest a depository institution could pay on a deposit account. The trend was again evidenced in 1982 with the passage of the Garn-St. Germain Depository Institutions Act. This act provided for, among other things, the money market account. This account was designed to operate in a manner similar to the money market mutual funds being offered by the stock and similar to the money market mutual funds being offered by the stock and investment brokers. It would earn a market rate of interest, with limited third-party withdrawals and a minimum balance requirement. Source and Availability of Funds The funds essential to the business of the Registrant and its subsidiary consist primarily of funds derived from customer deposits and borrowings of federal funds by the banking subsidiary, and from loans under established lines of credit. The availability of such funds is primarily dependent upon the economic policies of the federal government, the economy in general and the general credit market for loans. Personnel At December 31, 1996, the Registrant and its subsidiary employed 551 persons on a full-time basis. Dependence Upon a Single Customer Neither the Registrant nor its subsidiary is dependent upon a single customer or upon a limited number of customers. Line of Business The Registrant operates in the field of finance, and its activities are solely in commercial banking. The Registrant has derived substantially all of its consolidated total operating income from the commercial banking business of its subsidiary bank. Acquisition of Certain Assets and Liabilities In the past several years, the Bank has acquired several banks and continues to examine other possible candidates for acquisition by cash or stock or a combination of both. Executive Officers of The Registrant The principal executive officer of the Company and its subsidiary as of December 31, 1996, is as follows: Name Age ---- --- John W. Smith 61 Position and Office: Director and Executive Vice President of the Company from July, 1983, until July 1993, and Director and President since August, 1993. Director and Executive Vice President of the Bank from 1978 and 1976, respectively, until August, 1993, and Director and President of the Bank since August, 1993. Mr. Smith has been employed by the Registrant or its subsidiary in a management position for the last eight (8) years. All of the Registrant's officers are appointed annually by the appropriate Board of Directors to serve at the discretion of the Board.

The following table sets forth for The Peoples Holding Company, as of December 31 for the years indicated, a summary of the changes in interest earned and interest paid resulting from changes in volume and rates. The change in volume and rate is calculated using the tax equivalent basis. [CAPTION] 1996 COMPARED TO 1995 INCREASE(DECREASE) DUE TO ------------------------- VOLUME RATE NET (1) ------ ---- ------- (In Thousands) [S] [C] [C] [C] Earning assets: Loans, net of unearned income ................ $ 1,580 $ (315) $ 1,265 Securities U. S. government securities and agencies ...... 1,160 333 1,493 Obligations of states and political subdivisions ....... 440 (132) 308 Mortgage-backed securities ..... 549 27 576 Other securities ............... (18) (25) (43) Other ............................ (40) (95) (135) -------- -------- -------- Total earning assets ............. $ 3,671 $ (207) $ 3,464 -------- -------- -------- Interest-bearing liabilities: Interest-bearing demand deposit accounts ............... $ 173 $ 743 $ 916 Savings accounts ................. 58 (125) (67) Time deposits .................... 1,591 73 1,664 Other ............................ 159 (49) 110 -------- -------- -------- Total interest-bearing liabilities .................... $ 1,981 $ 642 $ 2,623 -------- -------- -------- Change in net interest income ......................... $ 1,690 $ (849) $ 841 ======== ======== ======== (1) The change in interest due to both volume and rate has been allocated on a pro-rata basis using the absolute ratio value of amounts calculated.

[CAPTION] 1995 COMPARED TO 1994 INCREASE(DECREASE) DUE TO ------------------------- VOLUME RATE NET (1) ------ ---- ------- (In Thousands) [S] [C] [C] [C] Earning assets: Loans, net unearned income ................. $ 4,607 $ 4,832 $ 9,439 Securities: U. S. Government securities and agencies ....... (1,508) 989 (519) Obligations of states and political subdivisions ........ 280 80 360 Mortgage-backed securities ...... 156 563 719 Other securities ................. (31) 94 63 Other ............................. 172 328 500 -------- -------- -------- Total earning assets .............. $ 3,676 $ 6,886 $ 10,562 -------- -------- -------- Interest-bearing liabilities: Interest-bearing demand deposits accounts ............... $ (513) $ 630 $ 117 Savings accounts .................. (155) 186 31 Time deposits ..................... 2,253 4,346 6,599 Other ............................. (77) 61 (16) -------- -------- -------- Total interest-bearing liabilities ..................... $ 1,508 $ 5,223 $ 6,731 -------- -------- -------- Change in net interest income .......................... $ 2,168 $ 1,663 $ 3,831 ======== ======== ======== (1) The change in interest due to both volume and rate has been allocated on a pro-rata basis using the absolute ratio value of amounts calculated.

INVESTMENT PORTFOLIO The following table sets forth the amortized cost of securities at the dates indicated: [CAPTION] December 31 ----------- 1996 1995 1994 --------- -------- -------- (In Thousands) [S] [C] [C] [C] U.S. Government and Agency Securities .... $ 125,087 $ 99,842 $124,463 Obligations of State and Political Subdivisions 52,051 45,837 42,910 Other Securities ....... 68,610 66,688 48,124 ------ ------ ------ $ 245,748 $212,367 $215,497 ========= ======== ======== The following table sets forth the maturity distribution in thousands and weighted average yield by maturity of securities at December 31, 1996: After One After Five Within But Within But Within After One Year Five Years Ten Years Ten Years -------- ----------- ---------- --------- U.S Government and Agency Securities ... $ 33,034 6.36% $ 73,537 6.44% $ 18,515 6.88% $ Obligations of States and Political Subdivisions . 2,531 9.59% 12,277 9.79% 27,214 8.38% 10,029 7.72% Other Securities 23,938 6.73% 39,372 6.71% 5,300 6.83% ------ ------ ----- ------ Total .......... $59,503 $125,186 $ 51,029 $ 10,029 ====== ======= ====== ====== The maturity of mortgage-backed securities, included as other securities, reflects scheduled repayments when the payment is due. Weighted average yields on tax-exempt obligations have been computed on a fully tax-equivalent basis assuming a federal tax rate of 34% and a Mississippi state tax rate of 3.3%, which is net of federal tax benefit.

The following table sets forth loans (excluding real estate mortgage loans, consumer loans, and net receivables on leased equipment, which are included in commercial, financial and agricultural loans in the consolidated financial statements) outstanding as of December 31, 1996, which, based on remaining scheduled repayments of principal, are due in the periods indicated; also, amounts due after one year are classified according to their sensitivity to changing interest rates. [CAPTION] Loans Maturing -------------------------------------------- After One After Within But Within Five One Year Five Years Years Total -------- ---------- ----- ----- [S] [C] [C] [C] [C] Commercial, financial and agricultural $ 72,439 $ 26,514 $ 8,636 $107,589 Real estate- construction 19,852 799 20,651 -------- -------- -------- -------- $ 92,291 $ 27,313 $ 8,636 $128,240 ======== ======== ======== ======== [CAPTION] Interest Sensitivity -------------------- Fixed Variable Rate Rate ---- ---- (In Thousands) [S] [C] [C] Due after 1 but within 5 years ................. $25,031 $ 2,282 Due after 5 years ....... 8,636 ------- ------ $33,667 $ 2,282 ======= =======

Allowance for Loan Losses Inherent in any lending activity is credit risk, that is, the risk of loss should a borrower or trading counterparty default. The Company's credit risk is monitored and managed by a Loan Committee and a Loss Management Committee. Credit quality and policies are the primary responsibilities of these committees. The Company tries to maintain diversification within its loan portfolio in order to minimize the effect of economic conditions within a particular industry. The allowance for loan losses is available to absorb credit losses from the entire loan portfolio. The appropriate level of the allowance is based on a quarterly analysis of the loan portfolio and represents an amount that management deems adequate to provide for losses, including losses on loans assessed as impaired under SFAS No. 114, "Accounting by Creditors For Impairement of a Loan." The balance of these loans determined as impaired and their related allowance is included in management's estimation and analysis of the allowance for loan losses. The analysis includes the consideration of such factors as the risk rating of individual credits, the size and diversity of the loan portfolio, economic conditions, prior loss experience, and the results of periodic credit reviews by internal loan review and the regulators. If the allowance is deemed inadequate, management sets aside additional reserves by increasing the charges against income. [CAPTION] The anticipated net charge-offs by loan category during 1997 include: In Thousands ------------- [S] [C] Commercial, financial and agricultural $ 314 Real estate - construction ........... 58 Real estate - mortgage ............... 843 Consumer ............................. 385 ------ TOTAL ................................ $1,600 ======

ITEM 2. PROPERTIES The main offices of the Registrant and its subsidiary, The Peoples Bank and Trust Company, are located at 209 Troy Street, Tupelo, Mississippi. All floors of the five-story building are occupied by various departments within the Bank. The Technology Center located in Tupelo, MS houses the electronic data processing, proof, purchasing, statement rendering, and voice response operations. In addition, the Bank operated thirty (30) full-service branches, and eleven (11) limited-service branches all of which are located within a 100 mile radius of Tupelo, Mississippi. The Bank has two (2) full-service branches in Southaven; one (1) full-service branch and two (2) limited-service branches in Booneville; one (1) full-service branch and one (1) limited-service branch in Amory, Corinth, Pontotoc, Grenada, Olive Branch, and West Point; one (1) full-service branch each at Aberdeen, Batesville, Calhoun City, Coffeeville, Guntown, Hernando, Iuka, Louisville, New Albany, Okolona, Saltillo, Sardis, Shannon, Verona, and Winona, Mississippi; one (1) limited-service branch each at Plantersville, and Smithville, Mississippi and six (6) full-service branches and one (1) limited-service branch in Tupelo, Mississippi. The Registrant leases, on a long-term basis, five branch locations for use in conducting banking activities. The aggregate annual rental for all leased premises during the year ending December 31, 1996, did not exceed five percent of the Bank's operating expenses. It is anticipated that in the next five years, branch renovations and construction will be completed at Aberdeen, Grenada, Hernando, Corinth and new locations west and north of Tupelo, Mississippi. The other facilities owned or occupied under lease by the Bank are considered by management to be adequate. ITEM 3. LEGAL PROCEEDINGS There were no material legal proceedings pending or threatened at December 31, 1996, which in the opinion of the Company could have a material adverse effect upon the Company's business or financial position. ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS None during the fourth quarter of 1996. PART II ITEM 5. MARKET FOR REGISTRANT'S COMMON STOCK AND RELATED STOCKHOLDER MATTERS The information under the captions "Market Value of Stock by Quarters" on page 29 of the Registrant's 1996 Annual Report is incorporated herein by reference. At March 14, 1997, the total number of shareholders of the Company's common stock was 2,503. The Registrant's common stock trades on the Nasdaq Stock Market under the symbol PHCO. ITEM 6. SELECTED FINANCIAL DATA The information under the caption "Selected Financial Information" on Page 28 of the Registrant's 1996 Annual Report is incorporated herein by reference.

ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS The information on pages 30 through 41 of the Registrant's 1996 Annual Report are incorporated herein by reference. ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA The report of independent auditors and consolidated financial statements are included on pages 8 through 27 of the Registrant's 1996 Annual Report and are incorporated herein by reference. The information on Page 26 of the Registrant's 1996 Annual report reflecting unaudited quarterly results of operations is incorporated herein by reference. ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE None PART III ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT Directors and nominees of the Registrant appear under "Election of Directors" on Pages 3 through 4 of the Company's definitive Proxy Statement, dated March 17, 1997, which is incorporated herein by reference. Information concerning executive officers of the Registrant and its subsidiary appears on Page 5 under the caption "Executive Officers" of the Company's definitive Proxy Statement, dated March 17, 1997, which is incorporated herein by reference. ITEM 11. EXECUTIVE COMPENSATION The information appearing under "Summary Compensation Table-Annual Compensation" on Pages 5 through 9 of the Company's definitive Proxy Statement, dated March 17, 1997, is incorporated herein by reference. ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT The information appearing under "Principal Holders of Voting Security" on Page 2 of the Company's definitive Proxy Statement, dated March 17, 1997, is incorporated herein by reference. ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS The information appearing under "Transaction with Management: on Page 10 of the Company's definitive Proxy Statement, dated March 17, 1997, is incorporated herein by reference.

PART IV ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K (a) (1) and (2) and (c) The response to this portion of Item 14 is submitted as a separate section of this report. (3) Listing of Exhibits: (3) Articles of Incorporation and Bylaws of the Registrant are incorporated herein by reference to exhibits filed with the Registration Statement on Form S-14, File No. 2-21776. (11) Statement re: Computation of per share earnings (13) Annual Report to Shareholders for the year ended December 31, 1996 (23) Consent of Independent Auditors (27) Financial Data Schedule (b) No Form 8-K was filed during the quarter ended December 31, 1996. (d) Financial Statement Schedules -- None.

SIGNATURES Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. THE PEOPLES HOLDING COMPANY DATED: March 17, 1997 By /s/ John W. Smith - ---------------------- ----------------------------- John W. Smith, President & CEO Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed by the following persons in the capacities and on the date indicated. John W. Smith, President and Director (Chief Executive Officer, Principal Financial Officer and Principal Accounting Officer) . /s/ John W. Smith Robert C. Leake, Chairman of the Board and Director ...................... /s/ Robert C. Leake William M. Beasley, Director .. /s/ William M. Beasley George H. Booth, II, Director . /s/ George H. Booth, II Dr. Walter L. Bourland, Director ...................... /s/ Walter L. Bourland, M.D. Frank B. Brooks, Director ..... /s/ Frank B. Brooks Marshall H. Dickerson, Director /s/ Marshall H. Dickerson A. M. Edwards, Jr., Director .. /s/ A. M. Edwards, Jr. Eugene B. Gifford, Jr., Director ...................... /s/ Eugene B. Gifford, Jr. David P. Searcy, Director ..... /s/ David P. Searcy Jimmy S. Threldkeld, Director . /s/ Jimmy S. Threldkeld J. Heywood Washburn, Director . /s/ J. Heywood Washburn Robert H. Weaver, Director .... /s/ Robert H. Weaver J. Larry Young, Director ...... /s/ J. Larry Young

Form 10-K--Item 14 (a) (1) and (2) THE PEOPLES HOLDING COMPANY AND SUBSIDIARY LIST OF FINANCIAL STATEMENTS The following consolidated financial statements and report of independent auditors of The Peoples Holding Company and subsidiary included in the Annual Report of the registrant to its shareholders for the year ended December 31, 1996, are incorporated by reference in Item 8. Report of Independent Auditors Consolidated Balance Sheets--December 31, 1996 and 1995 Consolidated Statements of Income--Years ended December 31, 1996, 1995, and 1994 Consolidated Statements of Shareholders' Equity--Years ended December 31, 1996, 1995 and 1994 Consolidated Statements of Cash Flow--Years ended December 31, 1996, 1995 and 1994 Notes to Consolidated Financial Statements--December 31, 1996 Schedules to the consolidated financial statements required by Article 9 of Regulation S-X are not required under the related instructions or are not applicable and therefore, have been omitted.

Exhibit Number Description Page - ------ ----------- ---- 11 Statement Re: Computation of Per Share Earnings .......................... 18 13 Annual Report to Shareholders ............... 19 23 Consent of Independent Auditors ............. 57

                                   EXHIBIT 11

                           THE PEOPLES HOLDING COMPANY

                 STATEMENT RE: COMPUTATION OF PER SHARE EARNINGS






                                  Year Ended December 31
                         ---------------------------------------
                           1996           1995           1994
                         ---------     ----------     ----------

                                                     
 PRIMARY & FULLY DILUTED:
   Average shares
    outstanding         3,906,675      3,906,675      3,906,675 
                                                                 
   Net income           $9,516,252     $9,203,910     $8,208,920 
                        ----------     ----------     ---------- 
  Per share amount           $2.44         $2.36          $2.10 
                             =====         =====          ===== 
                                       
 
































                                                                                                                            


Financial Statements

Consolidated Balance Sheets
                                                                                  December 31
                                                                                  -----------
                                                                             1996              1995
                                                                             ----              ----
                                                                                                     
Assets
   Cash and due from banks ..........................................   $  38,374,641    $  46,918,819        
   Federal funds sold ...............................................       8,500,000       17,000,000        
                                                                            ---------       ----------        
                              Cash and Cash Equivalents .............      46,874,641       63,918,819        
   Interest-bearing balances with banks .............................       1,824,031        8,814,411        
   Securities held to maturity (market value - $52,334,931 and                                                
            $46,584,144 at December 31, 1996 and 1995, respectively)       52,051,251       45,837,145        
   Securities available for sale (amortized cost - $193,696,615 and                                           
            $166,530,900 at December 31, 1996 and 1995, respectively)     194,058,997      168,381,798 
                                                                                                              
   Loans                                                                                                      
            Commercial, financial and agricultural ..................     111,686,473      107,558,223        
            Real estate - construction ..............................      20,650,887       16,850,556        
            Real estate - mortgage ..................................     301,077,552      259,918,417        
            Consumer ................................................     137,704,170      149,218,137        
            Unearned income .........................................      (8,366,577)     (11,231,586)       
                                                                           ----------      -----------        
                              Total Loans, Net of Unearned Income ...     562,752,505      522,313,747 
                                                                                                              
            Allowance for loan losses ...............................      (9,309,354)      (8,815,130)       
                                                                           ----------       ----------        
                              Net Loans .............................     553,443,151      513,498,617 
                                                                                                              
   Premises and equipment ...........................................      21,559,955       20,323,492        
   Other assets .....................................................      23,277,326       20,925,126        
                                                                           ----------       ----------        
                              Total Assets ..........................   $ 893,089,352    $ 841,699,408 
                                                                        =============    ============= 
                                                                                                              
Liabilities and Shareholders' Equity                                                                
 Liabilities
  
   Deposits                                                                                                   
            Noninterest-bearing .....................................   $ 118,638,526    $ 116,894,919          
            Interest-bearing ........................................     654,203,482      622,650,380          
                                                                          -----------      -----------          
                              Total Deposits ........................     772,842,008      739,545,299          
   Treasury tax and loan note account ...............................       6,354,142        2,400,495          
   Borrowings .......................................................      11,174,638        4,313,109          
   Other liabilities ................................................      12,157,744       10,480,085          
                                                                           ----------       ----------          
                              Total Liabilities .....................     802,528,532      756,738,988          
                                                                                                     
   Shareholders' Equity                                                                                       
   Common stock, $5 par value- 7,500,000 shares authorized                                                    
    3,906,675 and 2,604,760 shares issued and outstanding at                                                  
    December 31, 1996 and 1995, respectively ........................      19,533,375       13,023,800          
   Additional paid-in capital .......................................      39,875,796       39,875,796          
   Unrealized gains on securities available for sale, net of tax ....         227,214        1,169,262          
   Retained earnings ................................................      30,924,435       30,891,562          
                                                                           ----------       ----------          
                              Total Shareholders' Equity ............      90,560,820       84,960,420          
                                                                           ----------       ----------          
                                                                                                     
                         Total Liabilities and Shareholders' Equity .   $ 893,089,352    $ 841,699,408          
                                                                        =============    =============          
  


                                                                       
     
See notes to consolidated financial statements.

Consolidated Statements Of Income Year Ended December 31 ---------------------- 1996 1995 1994 ---- ---- ---- Interest income Loans .............................................. $ 50,580,549 $ 49,321,837 $ 40,065,226 Securities: Taxable ................................... 12,205,952 10,097,721 10,088,324 Tax-exempt ................................ 2,764,782 2,580,554 2,407,565 Other .............................................. 873,630 1,008,809 508,338 ------- --------- ------- Total Interest Income ... 66,424,913 63,008,921 53,069,453 Interest expense Deposits ........................................... 27,747,241 25,234,441 18,487,040 Borrowings ......................................... 496,584 386,764 403,041 ------- ------- ------- Total Interest Expense .. 28,243,825 25,621,205 18,890,081 ---------- ---------- ---------- Net Interest Income ..... 38,181,088 37,387,716 34,179,372 Provision for loan losses ................................... 2,813,155 2,826,647 2,001,010 --------- --------- --------- Net Interest Income After Provision For Loan Losses 35,367,933 34,561,069 32,178,362 Noninterest income Service charges on deposit accounts ................ 6,564,831 6,357,181 5,910,990 Fees and commissions ............................... 1,396,941 1,215,810 1,265,031 Trust revenue ...................................... 643,302 584,273 549,925 Securities gains (losses) .......................... 110,278 (507,344) 2,701 Other .............................................. 2,315,154 3,089,856 2,100,036 --------- --------- --------- Total Noninterest Income 11,030,506 10,739,776 9,828,683 Noninterest expense Salaries and employee benefits ..................... 18,218,221 18,055,318 16,617,611 Net occupancy ...................................... 2,269,122 2,178,314 2,150,588 Equipment .......................................... 1,594,525 1,460,488 1,149,827 Other .............................................. 10,748,255 10,472,018 11,259,195 ---------- ---------- ---------- Total Noninterest Expense 32,830,123 32,166,138 31,177,221 Income before income taxes .................................. 13,568,316 13,134,707 10,829,824 Income taxes ................................................ 4,052,064 3,930,797 2,620,904 --------- --------- --------- Net Income .............. $ 9,516,252 $ 9,203,910 $ 8,208,920 ============ ============ ============ Earnings per share .......................................... $ 2.44 $ 2.36 $ 2.10 ============ ============ ============ Weighted average shares outstanding ......................... 3,906,675 3,906,675 3,906,675 ========= ========= ========= See notes to consolidated financial statements.

Consolidated Statements Of Shareholders' Equity Common Stock Additional Unrealized Paid-in Gains and Retained Shares Amount Capital (Losses) Earnings Total ------ ------ ------- -------- -------- ----- Balance at January 1, 1994 ................ 2,509,055 $ 12,545,275 $ 29,875,796 $ $ 29,017,109 $ 71,438,180 Change in unrealized losses on securities available for sale, net of tax ..................... (3,529,765) (3,529,765) Net income for 1994 ..................... 8,208,920 8,208,920 4% stock dividend ....................... 95,705 478,525 (478,525) Payment of fractional shares for stock dividend and pooling of interests ........... (40,578) (40,578) Cash dividends - $.60 per share ................. (2,342,876) (2,342,876) ------------------------------------------------------------------------------------ Balance at December 31, 1994 .............. 2,604,760 13,023,800 29,875,796 (3,529,765) 34,364,050 73,733,881 Change in unrealized gains on securities available for sale, net of tax ..................... 4,699,027 4,699,027 Transfer of capital ..................... 10,000,000 (10,000,000) Net income for 1995 ..................... 9,203,910 9,203,910 Cash dividends - $.69 per share ................. (2,676,398) (2,676,398) ------------------------------------------------------------------------------------ Balance at December 31, 1995 .............. 2,604,760 13,023,800 39,875,796 1,169,262 30,891,562 84,960,420 Change in unrealized losses on securities available for sale, net of tax ..................... (942,048) (942,048) Net income for 1996 ..................... 9,516,252 9,516,252 50% stock dividend ...................... 1,301,915 6,509,575 (6,509,575) Payment of fractional shares for stock dividend ...... (24,183) (24,183) Cash dividends: $.76 per share ................. (2,949,621) (2,949,621) ------------------------------------------------------------------------------------ Balance at December 31, 1996 .............. 3,906,675 $ 19,533,375 $ 39,875,796 $ 227,214 $ 30,924,435 $ 90,560,820 ==================================================================================== See notes to consolidated financial statements.

Consolidated Statements Of Cash Flows Year Ended December 31 ---------------------- 1996 1995 1994 ---- ---- ---- Operating Activities Net income .......................................................... $ 9,516,252 $ 9,203,910 $ 8,208,920 Adjustments to reconcile net income to net cash provided by operating activities: Provision for loan losses ........................................ 2,813,155 2,826,647 2,001,010 Provision for depreciation and amortization ...................... 2,178,791 1,868,370 1,774,975 Net amortization of securities premiums/discounts ............................................. 70,807 131,421 1,180,503 Gain on sale of loans ............................................ (585,304) (Gains) losses on sales/calls of securities ...................... (110,278) 507,344 (2,701) Increase in other liabilities .................................... 1,677,659 1,192,858 720,883 Deferred income tax credits ...................................... (179,376) (459,499) (800,550) (Gains) losses on sales of premises and equipment ................ 16,222) 129,726 21,735 Increase in other assets ......................................... (986,023) (461,230) (819,410) -------- -------- -------- Net Cash Provided By Operating Activities 14,964,765 14,354,243 12,285,365 Investing Activities Net (increase) decrease in balances with other banks ................ 6,990,380 (8,625,862) (110,662) Proceeds from sales of securities held to maturity .................. 489,287 Proceeds from sales of securities available for sale ................ 32,600,278 28,989,992 10,746,669 Proceeds from maturities/calls of securities held to maturity ........................................... 2,996,556 2,495,029 3,983,937 Proceeds from maturities/calls of securities available for sale ......................................... 54,504,983 65,464,778 55,120,283 Purchases of securities held to maturity ............................ (9,424,079) (5,270,000) (7,304,699) Purchases of securities available for sale .......................... (114,018,090) (89,190,035) (51,199,932) Net increase in loans ............................................... (43,981,837) (36,849,924) (63,240,026) Proceeds from sale of loans ......................................... 12,690,078 Proceeds from sales of premises and equipment ....................... 122,049 169,850 80,692 Purchases of premises and equipment ................................. (2,937,264) (5,119,632) (2,190,754) ---------- ---------- ---------- Net Cash Used In Investing Activities .... (73,147,024) (35,245,726) (53,625,205) Financing Activities Net increase (decrease) in noninterest-bearing deposits ............. 1,743,607 (1,816,953) 19,014,257 Net increase in interest-bearing deposits ........................... 31,553,102 45,082,543 21,720,393 Net increase (decrease) in treasury tax and loan note account ....... 3,953,647 (714,688) (995,078) Net increase (decrease) in borrowings ............................... 6,861,529 (337,379) 4,892,591 Issuance of common stock by pooled Company reflected in pooling-of-interests adjustment ....... 105,926 Cash dividends paid ................................................. (2,949,621) (2,676,398) (2,342,876) Cash paid on fractional shares for stock dividend and pooling of interests ................................... (24,183) (40,578) ------- ---------- ------- Net Cash Provided By Financing Activities 41,138,081 39,537,125 42,354,635 ---------- ---------- ---------- Increase (Decrease) In Cash and Cash Equivalents (17,044,178) 18,645,642 1,014,795 Cash and Cash Equivalents at Beginning of Year ......................... 63,918,819 45,273,177 44,258,382 ---------- ---------- ---------- Cash and Cash Equivalents at End of Year ...... $ 46,874,641 $ 63,918,819 $ 45,273,177 ============= ============= ============= Non-Cash Transactions Transfer of loans to other real estate .............................. $ 1,224,148 $ 2,284,916 $ 862,682 ============= ============= ============= See notes to consolidated financial statements.

Notes To Consolidated Financial Statements December 31, 1996 Note A - Significant Accounting Policies The Peoples Holding Company (the Company) is a one-bank holding company, offering a diversified range of banking services to retail and commercial customers, primarily in North Mississippi, through The Peoples Bank & Trust Company (the Bank). Principles of Consolidation: The consolidated financial statements include the accounts of the Company and its wholly-owned subsidiary, the Bank. All significant intercompany balances and transactions have been eliminated. The Company carries its investment in subsidiary at its equity in the underlying net assets. Use of Estimates: The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the amounts reported in the financial statements and accompanying notes. Actual results could differ from those estimates. Change in Method of Accounting for Securities: The Company adopted the provisions of Statement of Financial Accounting Standards No. 115, "Accounting for Certain Investments in Debt and Equity Securities," on January 1, 1994. As a result, securities have been classified as either held to maturity, trading, or available for sale. Securities are classified as held to maturity when purchased if management has the positive intent and ability to hold the securities to maturity. Held-to-maturity securities are stated at amortized cost. Securities not classified as held to maturity or trading are classified as available for sale. Available-for-sale securities are stated at fair value, with the unrealized gains and losses, net of tax, reported as a separate component of shareholders' equity. The amortized cost of securities classified as held to maturity or available for sale is adjusted for amortization of premiums and accretion of discounts. Such amortization is included in interest income from securities. Interest and dividends are included in interest income from securities. Realized gains and losses, as well as declines in value judged to be other than temporary, are included in net securities gains (losses). The cost of securities sold is based on the specific identification method. Revenue Recognition: Interest on loans is accrued and credited to operations based upon the principal amount outstanding. Generally, the accrual of income is discontinued when the full collection of principal is in doubt, or when the payment of principal or interest has become contractually 90 days past due unless the obligation is both well secured and in the process of collection. The Company recognizes loan origination and commitment fees in the period the loan or commitment is granted to reflect reimbursement of the related costs associated with originating those loans and commitments which are not materially different from the results which would be obtained with implementation of Statement of Financial Accounting Standards No. 91, "Accounting for Non-refundable Fees and Costs Associated with Originating or Acquiring Loans and Initial Direct Costs of Leases." Allowance for Loan Losses: The allowance for loan losses is established through provisions for loan losses charged against income. Loans deemed uncollectible are charged against the allowance for loan losses, and any subsequent recoveries are credited to the allowance. Beginning in 1995, the Company adopted Statement of Financial Accounting Standards No. 114, "Accounting by Creditors for Impairment of a Loan," which was amended by Statement No. 118, "Accounting by Creditors for Impairment of a Loan - - Income Recognition and Disclosures." Under these new standards, the allowance for loan losses related to loans that are identified for evaluation in accordance with Statement No. 114 is based on discounted cash flows using the loanOs initial effective interest rate or fair value of the collateral for certain collateral-dependent loans. The adoption of these new standards did not have a significant effect on the allowance for loan losses or the method of income recognition for impaired loans. The allowance for loan losses is maintained at a level believed adequate by management to absorb inherent losses in the loan portfolio. Management's determination of the allowance is based on an evaluation of the portfolio, past experience, current economic conditions, volume, growth, and composition of the loan portfolio, and other relevant factors. This evaluation is inherently subjective, as it requires material estimates that may be susceptible to significant change.

Premises and Equipment: Premises and equipment are stated at cost less accumulated depreciation and amortization. Depreciation is computed primarily by use of the straight-line method for furniture, fixtures, equipment, and premises. Leasehold improvements are amortized over the period of the leases or the estimated useful lives of the improvements, whichever is shorter. Other Real Estate: Other real estate of $622,406 and $1,357,051 at December 31, 1996 and 1995, respectively, is included in other assets and consists of properties acquired through a foreclosure proceeding or acceptance of a deed in lieu of foreclosure. These properties are carried at the lower of cost or fair market value based on appraised value less estimated selling costs at the date acquired. Losses arising from the acquisition of properties are charged against the allowance for loan losses. The net cost of holding other real estate and losses on the sale of properties totaled $409,590 and $95,267 in 1996 and 1995, respectively. Unamortized Cost in Excess of Fair Value of Net Assets Acquired: Goodwill, included in other assets, represents unamortized cost in excess of fair value of net assets acquired and is being amortized on a straight-line method over 13 to 15 years. Goodwill was $4,250,139 and $4,759,183 at December 31, 1996 and 1995, respectively. Total amortization of intangible assets was $583,817 for years ending December 31, 1996 and 1995, respectively, and $514,579 for the year ending December 31, 1994. Mortgage Servicing Rights Effective January 1, 1996, the Company adopted the provisions of Statement of Financial Accounting Standards No. 122, "Accounting for Mortgage Servicing Rights, an Amendment of FASB Statement No. 65." Statement No. 122 requires capitalization of purchased as well as internally originated mortgage servicing rights based on the fair value of the mortgage servicing rights relative to the loan as a whole. Mortgage servicing rights are amortized in proportion to, and over the period of estimated net servicing income. The fair value of mortgage servicing rights is determined using assumptions that market participants would use in estimating future net servicing income. Mortgage servicing rights are stratified by loan type (government or conventional) and interest rate for purposes of measuring impairment on a quarterly basis. An impairment loss is recognized to the extent by which the unamortized capitalized mortgage servicing rights for each stratum exceeds the current fair value. The implementation of Statement No. 122 did not have a material effect on the Company's consolidated financial condition or results of operations. Other Accounting Pronouncements: During the first quarter of 1996, the Company adopted the provisions of Statement of Financial Accounting Standards No. 121, "Accounting for the Impairment of Long-Lived Assets and for Long-Lived Assets to Be Disposed Of," which requires impairment losses to be recorded on long-lived assets used in operations when indicators of impairment are present and the undiscounted cash flows estimated to be generated by those assets are less than the assets' carrying amount. Statement No. 121 also addresses the accounting for long-lived assets that are expected to be disposed of. The implementation of Statement No. 121 did not have a material effect on the Company's consolidated financial condition or results of operations. In June 1996, the Financial Accounting Standards Board (FASB) issued Statement No. 125, "Accounting for Transfers and Servicing of Financial Assets and Extinguishments of Liabilities," which provides new accounting and reporting standards for sales, securitization, and servicing of receivables and other financial assets and extinguishments of liabilities. The provisions of the Statement are to be applied to transactions occurring after December 31, 1996, even for transfers of assets pursuant to securitization transactions that previously were established. The Company does not believe that the adoption of this Statement will have a material effect on its consolidated financial condition or results of operations. Income Taxes: Income taxes are accounted for under the liability method as required by Statement of Financial Accounting Standard No. 109, "Accounting for Income Taxes." Under this method, deferred tax assets and liabilities are determined based on differences between financial reporting and tax bases of assets and liabilities and are measured using the enacted tax rates and laws that will be in effect when the differences are expected to reverse. The Company and its subsidiary file a consolidated federal income tax return. The Bank provides for income taxes on a separate-return basis and remits to the Company amounts determined to be currently payable. Earnings Per Share: Earnings per share is based on the weighted average number of shares outstanding during each year adjusted retroactively for all stock dividends. Previously reported per share amounts have been restated for the effect of the acquisition of New South Capital Corporation accounted for as a pooling of interests in 1994, and for the three-for-two stock split effected in the form of a fifty percent stock dividend issued in 1996.

Note B - Mergers and Acquisitions Effective December 31, 1994, the Company acquired New South Capital Corporation and its wholly-owned subsidiary, New South Bank, of Batesville, Mississippi, in a transaction accounted for as a pooling of interests. In exchange for all of the outstanding common stock of New South Capital Corporation, the Company issued 91,226 shares of its common stock. The accompanying consolidated financial statements for periods prior to the acquisition have been restated to reflect the accounts and operations of the pooled company. Note C - Disclosures About Fair Value of Financial Instruments The following methods and assumptions were used to estimate the fair value of each class of financial instruments for which it is practicable to estimate that value: Cash and Due From Banks: The carrying amount reported in the consolidated balance sheet for cash and due from banks approximates fair value. Federal Funds Sold: The carrying amount reported in the balance sheet for federal funds sold approximates fair value. Interest-Bearing Balances With Banks: The carrying amount reported in the consolidated balance sheet for interest-bearing balances with banks approximates fair value. Securities: Fair values for securities are based on quoted market prices, where available. If quoted market prices are not available, fair values are based on quoted market prices of comparable instruments. Loans: For variable-rate loans that reprice frequently and with no significant change in credit risk, fair values are based on carrying values. Fixed-rate loan fair values, including mortgages, commercial, agricultural, and consumer loans are estimated using a discounted cash flow analysis based on interest rates currently being offered for loans with similar terms to borrowers of similar credit quality. Deposit Liabilities: The fair values disclosed for demand deposits, both interest-bearing and noninterest-bearing, are, by definition, equal to the amount payable on demand at the reporting date. The fair values of certificates of deposit and individual retirement accounts are estimated using a discounted cash flow based on currently effective interest rates for similar types of accounts. Treasury Tax and Loan Note Account: The carrying amounts reported in the consolidated balance sheet approximate the fair value. Borrowings: The fair value was determined by discounting the cash flow using the current market rate. Off-Balance Sheet: The fair value was determined by replacing the current rate with a market rate and applying that to the standby letters of credit and commitments.

December 31 ----------- 1996 1995 ---- ---- Carrying Fair Carrying Fair Amount Value Amount Value ------ ----- ------ ----- Financial assets Cash and due from banks .......... $ 38,374,641 $ 38,374,641 $ 46,918,819 $ 46,918,819 Federal funds sold ............... 8,500,000 8,500,000 17,000,000 17,000,000 Interest-bearing balances with banks .............. 1,824,031 1,824,031 8,814,411 8,814,411 Securities ....................... 246,110,248 246,393,928 214,218,943 214,965,942 Loans net of unearned income ..... 562,752,505 565,252,000 522,313,747 523,965,382 Allowance for loan losses (9,309,354) (9,309,354) (8,815,130) (8,815,130) ---------- ---------- ---------- ---------- Net loans ........................ 553,443,151 555,942,646 513,498,617 515,150,252 Financial liabilities Deposits ......................... 772,842,008 771,759,484 739,545,299 738,378,297 Treasury tax and loan note account 6,354,142 6,354,142 2,400,495 2,400,495 Borrowings ....................... 11,174,638 10,927,000 4,313,109 4,235,000 Off-balance sheet Standby letters of credit ........ 9,450,429 9,165,903 5,003,644 4,914,683 Commitments to extend credit ..... 127,257,000 127,918,790 114,747,000 113,784,627 Note D - Restrictions on Cash and Due From Banks The Bank is required to maintain average reserve balances with the Federal Reserve Bank. The average amount of those balances for the year ended December 31, 1996, was approximately $14,974,000. Note E - Securities The amortized cost and estimated market values of securities held to maturity and available for sale at December 31, 1996, are as follows: Securities Held to Maturity --------------------------- Amortized Gross Unrealized Gross Unrealized Estimated Cost Gains Losses Market Values ---- ----- ------ ------------- Obligations of states and political subdivisions $52,051,251 $ 699,365 $ (415,685) $ 52,334,931 =========== ============= ============= ============= Securities Available For Sale ----------------------------- Amortized Gross Unrealized Gross Unrealized Estimated Cost Gains Losses Market Values ---- ----- ------ ------------- U.S. Treasury securities ........... $ 77,953,440 $ 171,339 $ (138,917) $ 77,985,862 Obligations of other U.S. Government agencies and corporations . 47,133,089 153,717 (146,837) 47,139,969 Mortgage-backed securities ......... 65,887,321 609,182 (286,102) 66,210,401 Preferred stock .................... 2,722,765 2,722,765 --------- ---------- --------- --------- $ 193,696,615 $ 934,238 $ (571,856) $ 194,058,997 ============= ============= ============= =============

The amortized cost and estimated market values of securities held to maturity and available for sale at December 31, 1995, are as follows: Securities Held to Maturity --------------------------- Amortized Gross Unrealized Gross Unrealized Estimated Cost Gains Losses Market Values ---- ----- ------ ------------- Obligations of states and political subdivisions .... $ 45,837,145 $ 1,034,250 $ (287,251) $ 46,584,144 ============= =========== =========== ============= Securities Available For Sale ----------------------------- Amortized Gross Unrealized Gross Unrealized Estimated Cost Gains Losses Market Values ---- ----- ------ ------------- U.S. Treasury securities ........... $ 70,797,698 $ 625,574 $ (86,933) $ 71,336,339 Obligations of other U.S. Government agencies and corporations . 29,044,357 531,327 29,575,684 Mortgage-backed securities ......... 58,117,693 1,010,007 (229,077) 58,898,623 Preferred stock .................... 8,564,165 8,564,165 Other debt securities .............. 6,987 6,987 ----- ------- --------- ----- $ 166,530,900 $ 2,166,908 $ (316,010) $ 168,381,798 ============= ============= ============= ============= The amortized cost and estimated market value of securities held to maturity and available for sale at December 31, 1996, by contractual maturity, are shown below. Expected maturities will differ from contractual maturities because borrowers may have the right to call or prepay obligations with or without call or prepayment penalties. Estimated Amortized Market Securities Held to Maturity Cost Value - --------------------------- ---- ----- Due in one year or less .............. $ 2,531,455 $ 2,635,031 Due after one year through five years 12,277,289 12,458,959 Due after five years through ten years 27,213,907 27,313,241 Due after ten years .................. 10,028,600 9,927,700 ---------- --------- $52,051,251 $52,334,931 =========== =========== Estimated Amortized Market Securities Available for Sale Cost Value - ----------------------------- ---- ----- Due in one year or less .............. $ 33,034,483 $ 33,012,270 Due after one year through five years 73,536,849 73,576,091 Due after five years through ten years 18,515,197 18,537,470 ---------- ---------- 125,086,529 125,125,831 Mortgage-backed securities ........... 65,887,321 66,210,401 Preferred Stock ...................... 2,722,765 2,722,765 --------- --------- $193,696,615 $194,058,997 ============ ============

At December 31, 1996 and 1995, securities with an amortized cost of approximately $140,895,000and $118,022,000, respectively, were pledged to secure government, public, and trust deposits. Note F - Deposits Deposit accounts are summarized as follows: December 31 ----------- 1996 1995 ---- ---- Noninterest-bearing ...................... $118,638,526 $116,894,919 Interest-bearing DDA ..................... 140,328,649 139,569,338 Savings accounts ......................... 43,798,995 43,836,151 Money Market accounts .................... 51,123,314 59,969,451 Certificates of deposit exceeding $100,000 89,435,562 62,620,549 Other time deposits ...................... 329,516,962 316,654,891 ----------- ----------- Total ........................... $772,842,008 $739,545,299 ============ ============ At December 31, 1996, the approximate scheduled maturities of time deposits are as follows: (In Thousands) -------------- 1997 $275,227 1998 107,219 1999 17,786 2000 16,945 2001 and thereafter 1,776 ----- Total $418,953 ======== Note G - Borrowings Borrowings primarily consist of balances due to the Federal Home Loan Bank of $11,168,601 and $4,287,833 at December 31, 1996 and 1995, respectively. During 1996, the Company obtained two advances from the Federal Home Loan Bank totaling $8,092,000. The advances were $3,092,000 and $5,000,000, with interest rates of 6.41% and 6.20%, respectively. Maturity dates are May 1, 2006 and November 8, 2001, respectively. All advances are secured by one-to-four family first mortgages equal to the amount of outstanding aggregate advances. During 1995, the Company obtained two advances from the Federal Home Loan Bank totaling $632,000. The advances were $132,000 and $500,000, with interest rates of 6.33% and 6.73%, respectively. Maturity dates are January 3, 2011, and October 1, 2015, respectively. Future minimum payments, by year and in the aggregate, related to the Federal Home Loan Bank advances with initial or remaining terms of one year or more, consisted of the following at December 31, 1996: 1997 $ 1,801,518 1998 1,817,939 1999 1,596,381 2000 809,451 2001 3,683,131 Thereafter 1,460,181 --------- Total $11,168,601 ===========

Note H - Loans to Related Parties Certain Bank executive officers and directors and their associates are customers of and have other transactions with the Bank. Related party loans and commitments are made on substantially the same terms, including interest rates and collateral, as those prevailing at the time for comparable transactions with unrelated persons and do not involve more than a normal risk of collectibility. The aggregate dollar amount of these loans was $2,162,790 and $2,501,811 at December 31, 1996 and 1995, respectively. During 1996, $86,095 of new loans were made and payments received totaled $425,116. Total deposits for these related parties at December 31, 1996, were approximately $2,340,000. Note I - Allowance for Loan Losses Changes in the allowance for loan losses were as follows: Year Ended December 31 ---------------------- 1996 1995 1994 ---- ---- ---- Balance at beginning of year ...... $ 8,815,130 $ 8,182,801 $ 6,387,902 Charge-offs ....................... (2,592,719) (2,438,312) (1,095,363) Recoveries ........................ 273,788 243,994 889,252 Net Charge-offs .......... (2,318,931) (2,194,318) (206,111) Provision for loan losses ......... 2,813,155 2,826,647 2,001,010 --------- --------- --------- Balance at End of Year .. $ 9,309,354 $ 8,815,130 $ 8,182,801 =========== =========== =========== Impaired loans recognized in conformity with FASB Statement No. 114, as amended by FASB Statement No. 118, were as follows: December 31 ----------- 1996 1995 ---- ---- Impaired loans with a related allowance for loan losses ... $2,945,766 $1,545,960 Impaired loans without a specific allowance for loan losses 1,057,699 1,328,209 --------- --------- Total impaired loans ...................................... $4,003,465 $2,874,169 ========== ========== Specific allowance for loan losses for impaired loans .... $ 733,660 $ 572,281 Average recorded investment in impaired loans ............. $3,439,000 $2,500,000 Interest income recognized using the accrual basis of income recognition ............................ $ 335,785 $ 159,104 Interest income recognized using the cash basis of income recognition ............................ 70,108 44,233 ------ ------ Total interest income recognized on impaired loans..... $ 405,893 $ 203,337 ========== ==========

Note J - Nonaccrual and Past Due Loans Nonaccrual and past due loans were as follows: December 31 ----------- 1996 1995 ---- ---- Nonaccrual loans outstanding .. $1,654,650 $ 803,237 Accruing loans past due 90 days or more outstanding .. 2,747,244 2,626,333 At December 31, 1996 and 1995, there were no significant commitments to lend any of these debtors additional funds. Note K - Premises and Equipment Premises and equipment accounts are summarized as follows: December 31 ----------- 1996 1995 ---- ---- Land .................................... $ 3,801,414 $ 3,140,667 Premises ................................ 18,641,997 16,522,457 Equipment, furniture, and fixtures ...... 13,220,979 11,086,609 Construction in progress ................ 842,360 3,657,196 ------- --------- 36,506,750 34,406,929 Accumulated depreciation and amortization (14,946,795) (14,083,437) ----------- ----------- $ 21,559,955 $ 20,323,492 ============ ============ Depreciation expense .................... $ 1,594,525 $ 1,277,530 ============ ============ Note L - Income Taxes Deferred income taxes, included in other assets, reflect the net tax effects of temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes and the amounts used for income tax purposes. No valuation allowance was made since the deferred tax assets were determined to be realizable in future years. This determination was based on the Company's earnings history with no basis for believing future performance will not continue to follow the same pattern. Significant components of the Company's deferred tax assets and liabilities as of December 31, 1996 and 1995, are as follows: (In Thousands) 1996 1995 ---- ---- Deferred tax assets Provision for loan losses ........................... $3,474 $3,290 Deferred compensation ............................... 1,181 1,052 Other ............................................... 203 199 --- --- Total deferred tax assets .................. 4,858 4,541 Deferred tax liabilities Depreciation ........................................ 1,244 1,215 Net unrealized gains on securities available for sale 135 682 Other ............................................... 934 825 --- --- Total deferred tax liabilities ............. 2,313 2,722 ----- ----- Net deferred tax assets at end of year ..... $2,545 $1,819 ====== ======

Significant components of the provision for income taxes (credits) attributable to continuing operations are as follows: 1996 1995 1994 ---- ---- ---- Current Federal $ 3,902,276 $ 3,981,791 $ 3,421,454 State . 329,164 408,505 ------- ------- --------- 4,231,440 4,390,296 3,421,454 Deferred Federal (155,331) (397,904) (800,550) State . (24,045) (61,595) ------- ------- --------- (179,376) (459,499) (800,550) -------- -------- -------- $ 4,052,064 $ 3,930,797 $ 2,620,904 =========== =========== =========== The reconciliation of income taxes (credits) attributable to continuing operations computed at the United States federal statutory tax rates to the provision for income taxes is: 1996 1995 1994 -------------------- -------------------- --------------------- Tax at U.S. statutory rate ...... $ 4,748,911 35.0% $ 4,597,147 35.0% $ 3,790,438 35.0% Tax-exempt interest income (1,046,562) (7.7%) (965,064) (7.3%) 910,676) (8.4%) State income tax, net of federal deduction .......... 198,327 1.5% 225,492 1.7% Amortization of intangible 70,996 0.5% 70,146 0.5% 53,292 0.5% Dividends received deduction (15,941) (0.1%) (23,152) (0.2%) (35,682) (0.3%) Other items - net ...... 96,333 0.7% 26,228 0.2% (276,468) (2.6%) ------ --- ------ --- -------- ---- $ 4,052,064 29.9% $ 3,930,797 29.9% $ 2,620,904 24.2% =========== ==== =========== ==== =========== ==== Income taxes provided on gains (losses) on the sales of securities were approximately $37,000, $(189,000), and $1,000 for the years ended December 31, 1996, 1995, and 1994, respectively. Note M - Restrictions on Bank Dividends, Loans, or Advances Certain restrictions exist regarding the ability of the Bank to transfer funds to the Company in the form of cash dividends, loans or advances. The approval of the Mississippi Department of Banking and Consumer Finance is required prior to the Bank paying dividends, which are limited to earned surplus in excess of three times the Bank's capital stock. At December 31, 1996, the unrestricted surplus was approximately $12,200,000. Federal Reserve regulations also limit the amount the Bank may loan to the Company unless such loans are collateralized by specified obligations. At December 31, 1996, the maximum amount available for transfer from the Bank to the Company in the form of loans was 11% of consolidated net assets. Note N - Employee Benefit Plans The Company and its Bank sponsor a defined benefit noncontributory pension plan, The Peoples Bank & Trust Company Amended and Restated Pension Plan (the Plan), generally covering all full-time employees completing a minimum of one thousand hours of service during a twelve month period. The plan is not open to new participants after December 31, 1996. Effective August 1, 1996, an early retirement window was implemented. Effective December 31, 1996, future benefit accruals were eliminated, and the benefits were frozen as of that date. The curtailment and early retirement window were accounted for under the provisions of Statement of Financial Accounting Standards No. 88, "EmployersO Accounting for Settlements and Curtailments of Defined Benefit Pension Plans and for Termination Benefits" (FAS 88). The normal retirement benefit, one-twelfth of which is payable monthly for life with 120 payments guaranteed, is determined as the sum of (A) 1.4% of average earnings, plus (B) 0.6% of average earnings in excess of covered compensation, times (C) years of service at retirement limited to 25. The Company's funding policy is to contribute annually an amount that is at least equal to the minimum amount determined by consulting actuaries in accordance with the Employee Retirement Income Security Act of 1974.

There were significant matters affecting comparability of net periodic pension cost and other information for the current period with that for the prior period. The FAS 88 cost for the early retirement window was $451,871. The curtailment reduced the projected benefit obligation by $3,538,619. All unrecognized gain/loss, transition assets, and prior service cost were recognized. The FAS 88 impact for the curtailment was an increase to income of $728,762. The following table sets forth the Plan's funded status and amounts recognized in the Company's consolidated balance sheets, as determined by consulting actuaries: December 31 ----------- 1996 1995 ---- ---- Actuarial present value of accumulated benefits, including vested benefits of $9,600,413 and $8,041,324 at December 31, 1996 and 1995, respectively .......... $ (9,600,413) $ (8,122,371) ============ ============ Plan assets at fair value ................................................ 10,946,421 $ 9,350,383 Projected benefit obligation ............................................. (9,600,413) (11,393,191) ---------- ----------- Plan assets in excess of (less than) projected benefit obligation 1,346,008 (2,042,808) Unrecognized net asset ................................................... (354,426) Prior service cost not yet recognized in net periodic cost ............... 708,483 Unrecognized net loss from past experience different from that assumed ..................................... 1,853,592 ----------- --------- Prepaid pension cost ..................................................... $ 1,346,008 $ 164,841 ============ ============ Net pension expense, as determined by consulting actuaries, included the following components: Year Ended December 31 ---------------------- 1996 1995 1994 ---- ---- ---- Service costs- benefits earned during the year. $ 543,211 $ 440,232 $ 456,660 Interest cost on projected benefit obligation . 917,668 794,954 748,988 Actual return on plan assets .................. (401,706) (1,696,670) 456,472 Net amortization and deferral ................. (440,174) 1,093,212 (1,051,402) -------- --------- ---------- Net pension expense ........................... $ 618,999 $ 631,728 $ 610,718 =========== =========== =========== The weighted average discount rate and rate of increase in future compensation levels used in determining the actuarial present value of the projected benefit obligation were 8.0% and 5.0%, respectively, at December 31, 1996 and 1995. The expected long-term rate of return on investments was 9.25% for 1996, 1995, and 1994. Plan assets consist mainly of U. S. Treasury obligations, equity securities, and other fixed income securities. The actual return was 5.6%, 20.8%, and (6.7%) for years ending 1996, 1995, and 1994, respectively. Effective January 1, 1997, the Company adopted two defined contribution pension plans: a money purchase pension plan and a 401(k) plan. The money purchase pension plan is a noncontributory pension plan in which the Company contributes 5% of compensation for each participant annually. The 401(k) plan is a contributory plan in which employees may contribute up to 10% of pre-tax earnings. In addition, the Company will provide for a matching contribution up to 3% of compensation for each employee who has attained age 21 and completes a year of service and is employed on the last day of the plan year. The Company and its subsidiary also sponsor an employee stock ownership plan covering essentially all full-time employees who are 21 years of age and have completed one year of employment. Contributions are determined by the Board of Directors and may be paid in either cash or the Company's common stock. Total contributions to the Plan charged to operating expenses were $325,000, $400,000, and $399,992 in 1996, 1995, and 1994, respectively. In addition to providing retirement income benefits, the Company provides certain health care or life insurance to retired employees. Substantially all of the Company's employees may become eligible for these benefits if they reach normal or early retirement while working for the Company. The Company pays one-half of the health insurance premium. Up to age 70, each retired employee receives $5,000 in life insurance coverage paid entirely by the Company. The Company has accounted for its obligation related to these plans in accordance with Statement of Financial Accounting Standards No. 106, "Employers' Accounting for Postretirement Benefits Other than Pensions."

The following table presents the amounts recognized in the Company's consolidated balance sheets, as determined by consulting actuaries: December 31 ----------- 1996 1995 ---- ---- Accumulated postretirement benefit obligation Retirees ................................... $ (78,983) $ (4,200) Fully eligible active plan participants .... (205,452) (84,800) Other active plan participants ............. (125,056) (189,600) -------- -------- Accumulated postretirement benefit obligation (409,491) (278,600) Unrecognized net gain ...................... (41,587) (84,100) ------- ------- Accrued postretirement benefit cost $(451,078) $(362,700) ========= ========= Net periodic postretirement benefit cost, as determined by consulting actuaries, includes the following components: Year ended December 31 ---------------------- 1996 1995 1994 ---- ---- ---- Service cost ................................ $ 23,288 $ 20,600 $ 21,700 Interest cost ............................... 27,086 19,600 19,300 Amortization of net gain from earlier periods (2,450) (2,100) Special termination benefits cost ........... 43,823 ------ ------ ------ Net periodic postretirement benefit cost . $ 91,747 $ 38,100 $ 41,000 ======== ======== ======== A curtailment resulted from special termination benefits offered, in the form of an early retirement window, to employees who would attain a certain age and number of service years by December 31, 1996. The effect of the curtailment decreased the unrecognized net gain by $56,696 and resulted in special termination benefits expense of $43,823. The Company has limited its liability for the rate of increase in the per capita cost of covered benefits (i.e., health care cost trend rate ) to the rate of inflation assumed to be 4% each year. The health care cost trend rate assumption has little effect on the amounts reported. For example, increasing the assumed health care cost trend rates by one percentage point in each year would not increase the accumulated postretirement benefit obligation nor the service and interest cost components of net periodic postretirement benefit cost as of December 31, 1996, and for the year then ended. The weighted-average discount rate used in determining the accumulated postretirement benefit obligation was 8.0% at December 31, 1996 and 1995. Note O - Other Noninterest Income and Expenses Components of other noninterest income and expenses which exceed 1% of total revenues were as follows: 1996 1995 1994 ---- ---- ---- Noninterest Income Life Insurance proceeds ...... $ $ $ 673,494 Noninterest Expense Computer processing cost ..... 2,388,267 2,133,604 1,963,510 FDIC/state banking assessments 786,358 1,145,127 1,851,883 Stationery and supplies ...... 783,625 640,603 Other fees ................... 650,105 Note P - Financial Instruments with Off-Balance Sheet Risk and Concentrations of Credit Risk Loan commitments are made to accommodate the financial needs of the Company's customers. Standby letters of credit commit the Company to make payments on behalf of customers when certain specified future events occur. Both arrangements have credit risk essentially the same as that involved in extending loans to customers and are subject to the Company's normal credit policies. Collateral (e.g., securities, receivables, inventory, equipment) is obtained based on management's credit assessment of the customer.

The Company's unfunded loan commitments (unfunded loans and unused lines of credit) and standby letters of credit outstanding at December 31, 1996, were approximately $127,257,000 and $9,450,000, respectively, compared to December 31, 1995, which were approximately $114,747,000 and $5,003,000, respectively. Market risk resulting from interest rate changes on particular off-balance sheet financial instruments may be offset by other on- or off-balance sheet transactions. Interest rate sensitivity is monitored by the Company for determining the net effect of potential changes in interest rates on the market value of both on- or off-balance sheet financial instruments. Note Q - Regulatory Matters The Bank is subject to various regulatory capital requirements administered by the federal banking agencies. Failure to meet minimum capital requirements can initiate certain mandatory, and possibly additional discretionary, actions by regulators that, if undertaken, could have a direct material effect on the Bank's financial statements. Under capital adequacy guidelines and the regulatory framework for prompt corrective action, the Bank must meet specific capital guidelines that involve quantitative measures of the Bank's assets, liabilities, and certain off-balance-sheet items as calculated under regulatory accounting practices. The Bank's capital amounts and classification are also subject to qualitative judgments by the regulators about components, risk weightings, and other factors. Quantitative measures established by regulation to ensure capital adequacy require the Bank to maintain minimum amounts and ratios. All banks are required to have core capital (Tier I) of at least 4% of risk-weighted assets (as defined), 4% of average assets (as defined), and total capital of 8% of risk-weighted assets (as defined). Management believes, as of December 31, 1996, that the Bank meets all capital adequacy requirements to which it is subject. As of December 31, 1996, the most recent notification from the Federal Deposit Insurance Corporation (FDIC) categorized the Bank as well capitalized under the regulatory framework for prompt corrective action. To be categorized as well capitalized, the Bank must maintain minimum total risk-based, Tier I risk-based, and Tier I leverage ratios of 10%, 6%, and 5%, respectively. There are no conditions or events since that notification that management believes have changed the institution's category. The Bank's actual capital amounts and applicable ratios are as follows: (In Thousands) Actual Amount Ratio ------ ----- As of December 31, 1996 Total Capital .................... $ 92,734 16.4% (to Risk Weighted Assets) Tier I Capital ................... $ 85,618 15.1% (to Risk Weighted Assets) Tier I Capital ................... $ 85,618 9.9% (to Average Assets) As of December 31, 1995 Total Capital .................... $ 85,200 16.1% (to Risk Weighted Assets) Tier I Capital ................... $ 78,600 14.9% (to Risk Weighted Assets) Tier I Capital ................... $ 78,600 9.7% (to Average Assets)

Note R - The Peoples Holding Company (Parent Company Only) Condensed Financial Information Balance Sheets December 31 ----------- 1996 1995 ---- ---- Assets Cash* .......................................... $ 36,840 $ 31,807 Interest-bearing balances with banks* .......... 86,454 81,042 Dividends receivable* .......................... 781,335 683,752 Investment in bank subsidiary* ................. 90,508,062 84,910,554 Other assets ................................... 165 165 --- --- Total Assets ................. $91,412,856 $85,707,320 =========== =========== Liabilities and Shareholders' Equity Dividends payable .............................. $ 781,335 $ 683,752 Accrued interest payable and other liabilities . 70,701 63,148 Shareholders' equity ........................... 90,560,820 84,960,420 ---------- ---------- Total Liabilities and Shareholders' Equity.. $91,412,856 $85,707,320 =========== =========== Statements of Income Year Ended December 31 ---------------------- 1996 1995 1994 ---- ---- ---- Income Dividends from bank subsidiary* .. $ 3,049,624 $ 2,776,398 $ 2,342,876 Other dividends .................. 41,126 59,025 45,092 Interest income from bank subsidiary* .............. 1,904 1,042 ----- ----- --------- 3,092,654 2,836,465 2,387,968 Expenses Other ............................ 177,129 213,408 184,936 ------- ------- ------- 177,129 213,408 184,936 ------- ------- ------- Income before income tax credits and equity in undistributed net income of bank subsidiary ........ 2,915,525 2,623,057 2,203,032 Income tax credits ................. (61,171) (66,184) (57,700) ------- ------- ------- 2,976,696 2,689,241 2,260,732 Equity in undistributed net income of bank subsidiary* ....... 6,539,556 6,514,669 5,948,188 --------- --------- --------- Net Income ..... $ 9,516,252 $ 9,203,910 $ 8,208,920 =========== =========== =========== *Eliminated in consolidation.

Statements of Cash Flows Year Ended December 31 ---------------------- 1996 1995 1994 ---- ---- ---- Operating Activities Net income ........................................ $ 9,516,252 $ 9,203,910 $ 8,208,920 Adjustments to reconcile net income to net cash provided by operating activities: Equity in undistributed net income of bank subsidiary ..................... (6,539,556) (6,514,669) (5,948,188) (Increase) decrease in dividends receivable (97,583) (80,504) 77,853 (Increase) decrease in other assets ....... 70,200 (70,200) Increase in other liabilities ............. 105,136 105,444 64,355 ------- ------- ------ Net Cash Provided By Operating Activities . 2,984,249 2,784,381 2,332,740 Investing Activities Increase in investment in subsidiaries ............. (106,000) Purchase of certificates of deposit ................ (5,412) (81,042) ------ ------- -------- Net Cash Used In Investing Activities ..... (5,412) (81,042) (106,000) Financing Activities Issuance of common stock by pooled Company reflected in pooling-of-interests adjustment ................. 105,926 Cash dividends ..................................... (2,949,621) (2,676,398) (2,342,876) Payment of fractional shares on stock dividend ..... (24,183) (40,578) ------- ---------- ------- Net Cash Used In Financing Activities ..... (2,973,804) (2,676,398) (2,277,528) ---------- ---------- ---------- Increase (Decrease) In Cash ........................ 5,033 26,941 (50,788) Cash At Beginning Of Year ............................ 31,807 4,866 55,654 ------ ----- ------ Cash At End Of Year ................................ $ 36,840 $ 31,807 $ 4,866 =========== =========== =========== *Eliminated in consolidation.

Note S - Quarterly Results of Operations (Unaudited) The following is a summary of the unaudited quarterly results of operations for the years ended December 31, 1996 and 1995: Three Months Ended ------------------ Mar 31 June 30 Sept 30 Dec 31 ------ ------- ------- ------ 1996 Interest income ..........$16,260,326 $16,486,406 $16,727,894 $16,950,287 Interest expense ......... 6,945,864 6,929,623 7,014,053 7,354,285 Net interest income ...... 9,314,462 9,556,783 9,713,841 9,596,002 Provision for loan losses 630,225 630,225 634,358 918,347 Noninterest income ....... 2,734,474 2,541,640 2,685,249 3,069,143 Noninterest expenses ..... 8,105,266 8,249,881 8,500,789 7,974,187 Income before income taxes 3,313,445 3,218,317 3,263,943 3,772,611 Income taxes ............. 1,005,977 955,447 985,198 1,105,442 Net income ............... 2,307,468 2,262,870 2,278,745 2,667,169 Earnings per share .......$ .59 $ .58 $ .59 $ .68 1995 Interest income ..........$14,712,503 $15,745,106 $16,192,532 $16,358,780 Interest expense ......... 5,606,144 6,318,404 6,608,905 7,087,752 Net interest income ...... 9,106,359 9,426,702 9,583,627 9,271,028 Provision for loan losses 600,000 600,000 922,306 704,341 Noninterest income ....... 2,073,756 2,433,872 3,606,929 2,625,219 Noninterest expenses ..... 7,933,907 7,660,481 8,459,717 8,112,033 Income before income taxes 2,646,208 3,600,093 3,808,533 3,079,873 Income taxes ............. 758,101 1,059,954 1,171,772 940,970 Net income ............... 1,888,107 2,540,139 2,636,761 2,138,903 Earnings per share .......$ .48 $ .65 $ .67 $ .55 Note T - Contingent Liabilities Various claims and lawsuits, incidental to the ordinary course of business, are pending against the Company and its subsidiary. In the opinion of management, after consultation with legal counsel, resolution of these matters is not expected to have a material effect on the consolidated financial statements.

Report Of Independent Auditors Board of Directors and Shareholders The Peoples Holding Company Tupelo, Mississippi We have audited the accompanying consolidated balance sheets of The Peoples Holding Company and subsidiary as of December 31, 1996 and 1995, and the related consolidated statements of income, shareholders' equity, and cash flows for each of the three years in the period ended December 31, 1996. These financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion on these financial statements based on our audits. We conducted our audits in accordance with generally accepted auditing standards. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion. In our opinion, the financial statements referred to above present fairly, in all material respects, the consolidated financial position of The Peoples Holding Company and subsidiary at December 31, 1996 and 1995 , and the consolidated results of their operations and cash flows for each of the three years in the period ended December 31, 1996, in conformity with generally accepted accounting principles. As discussed in Note A to the consolidated financial statements, in 1994 the Company changed its method of accounting for certain securities. Memphis, Tennessee /s/ Ernst & Young LLP January 16, 1997

Selected Financial Information (Not covered by the Accountants' Report) 1996 1995 1994 1993 1992 ---- ---- ---- ---- ---- For the year ended December 31 Interest Income ............... $ 66,424,913 $ 63,008,921 $ 53,069,453 $ 48,439,225 $ 51,270,958 Interest Expense .............. 28,243,825 25,621,205 18,890,081 16,963,155 20,676,034 Provision for Loan Losses ..... 2,813,155 2,826,647 2,001,010 2,865,530 4,401,001 Noninterest Income ............ 11,030,506 10,739,776 9,828,683 9,470,239 7,945,490 Noninterest Expense ........... 32,830,123 32,166,138 31,177,221 27,801,501 25,854,285 Income Before Taxes ........... 13,568,316 13,134,707 10,829,824 10,279,278 8,285,128 Income Taxes .................. 4,052,064 3,930,797 2,620,904 3,066,504 2,131,465 Cumulative Effect of Changes in Accounting Principles ... 522,518 Net Income .................... 9,516,252 9,203,910 8,208,920 7,735,292 6,153,663 Per Common Share Net Income .................... $ 2.44 $ 2.36 $ 2.10 $ 1.98 $ 1.58 Book Value at December 31 ..... 23.18 21.75 18.87 18.29 16.89 Market Value at December 31 ... 36.75 29.33 23.33 22.40 16.22 Cash Dividends Declared and Paid ............. .76 .69 .60 .56 .54 Total at Year-End Loans, Net of Unearned Income ...... $562,752,505 $522,313,747 $502,047,831 $439,876,598 $ 408,894,458 Allowance for Loan Losses ..... 9,309,354 8,815,130 8,182,801 6,387,902 6,613,972 Securities .................... 246,110,248 214,218,943 210,148,446 228,509,922 190,523,135 Assets ........................ 893,089,352 841,699,408 787,066,488 739,311,816 680,656,022 Deposits ...................... 772,842,008 739,545,299 696,279,709 655,545,060 603,983,574 Borrowings .................... 11,174,638 4,313,109 4,650,488 259,797 292,674 Shareholders' Equity .......... 90,560,820 84,960,420 73,733,881 71,438,180 65,978,112 Selected Ratios Return on Average Total Assets ......... 1.10% 1.13% 1.05% 1.07% 0.90% Shareholders' Equity . 10.88% 11.45% 11.24% 11.24% 9.57% Average Shareholders' Equity to Average Assets .... 10.07% 9.83% 9.34% 9.52% 9.38% At December 31 Shareholders' Equity to Assets ............ 10.14% 10.09% 9.37% 9.66% 9.69% Tier 1 Leverage ............... 9.91% 9.67% 9.22% 9.52% 9.48% Risk-Based Capital Ratios Tier 1 ............... 15.10% 14.87% 14.86% 17.40% 14.70% Total (8.00% Required) 16.35% 16.14% 16.12% 18.65% 15.95% Allowance for Loan Losses to Total Loans ....... 1.65% 1.69% 1.63% 1.45% 1.62% Allowance for Loan Losses to Nonperforming Loans 211.50% 257.03% 394.57% 137.15% 128.12% Nonperforming Loans to Total Loans .......... .78% .66% .42% 1.07% 1.27% Dividend Payout ............... 31.25% 29.08% 29.03% 29.41% 34.18%

Market Value Of Stock By Quarters The public market for The Peoples Holding Company common stock is limited. The stock is currently listed on the National Association of Securities Dealers Automated Quotations system (NASDAQ) and is traded in the local over-the-counter market. Bid and offer prices have been reported daily by Morgan Keegan & Company, Inc., J.J.B. Hilliard & W. L. Lyons, Inc. (Hilliard Lyons), and Sterne, Agee, and Leach, Inc., market makers of the shares of The Peoples Holding Company common stock. High and low prices are reflective of actual trades as reported in the NASDAQ Stock Bulletin. Dividends per share and market values have been adjusted to reflect the fifty percent stock dividend issued in 1996. At December 31, 1996, there were approximately 2,500 shareholders of record. DIVIDENDS PRICES PERIOD PER SHARE LOW HIGH ------ --------- --- ---- 1996 1st Quarter $.175 $ 32.67 $ 35.34 2nd Quarter .190 34.25 36.00 3rd Quarter .190 35.00 37.00 4th Quarter .200 35.50 38.00 1995 1st Quarter $.160 $ 24.17 $ 26.67 2nd Quarter .175 24.83 27.44 3rd Quarter .175 25.67 31.00 4th Quarter .175 28.50 32.00

Management's Discussion And Analysis Of Financial Condition And Results Of Operations Overview The Peoples Holding Company (the Company) is a one-bank holding company incorporated under the laws of the state of Mississippi. The Company was incorporated in February 1904 and is the sixth largest bank holding company located in the state. The Peoples Bank & Trust Company (the Bank) is a wholly-owned subsidiary of the Company which operates forty-one branches located in North and North Central Mississippi. The Company's banking subsidiary provides a wide range of banking and financial services to its customers. Those include lending services for commercial, consumer, and real estate loans; depository services for checking, savings, money market, IRA's and certificate of deposit accounts; and fiduciary services. The Bank maintains credit card services and is the issuer of the Mississippi State University and Delta State University affinity cards. In addition, the Bank has a number of automated teller machines located throughout its market area that provide 24-hour banking services along with 24-hour access to customer account information through a voice response system. The purpose of this discussion is to focus on important factors affecting the Company's financial condition and results of operations. Reference should be made to the consolidated financial statements (including the notes thereto) and the selected financial data in this report for an understanding of the following discussion and analysis. All applicable information has been restated to include the pooling of interests consummated December 31, 1994, with New South Capital Corporation (New South). All per share data is restated to reflect all stock dividends declared through December 31, 1996. The Company ended 1996 with assets totaling $893,089,352, up from the prior year total of $841,699,408. This represented a 6.1% growth compared to 6.9% for 1995. Earnings were up 3.4% from the previous year with net income surpassing $9,500,000. Effective December 31, 1994, the Company merged with New South Capital Corporation (New South) and its wholly-owned subsidiary, New South Bank, in a transaction accounted for as a pooling of interestss. Financial Condition Review The Company emphasizes the importance of employing a high percentage of its assets in an earning capacity. Utilization of the Company's earning assets is a major factor in generating profitability. The Company employs the largest portion of its earning assets in loans. Loans, net of unearned income, comprised 63.0% and 62.1% of the total assets at December 31, 1996 and 1995, respectively. Overall loan growth was 7.74% for 1996 compared to 1995, with the most significant growth in real estate-construction and real estate-mortgage loans, while consumer loans decreased slightly. The increase in real estate loans was mainly due to the growth in the residential market and the offering of new mortgage products. Total loans increased 4.0% during 1995, proportionately in each loan category. The table below sets forth loans outstanding, according to loan type, at the date indicated. 1996 1995 1994 1993 1992 ---- ---- ---- ---- ---- Commercial, financial, and agricultural ......... $ 111,686,473 $ 107,558,223 $ 98,767,393 $ 106,293,337 $ 133,611,551 Real estate - construction .... 20,650,887 16,850,556 18,188,860 25,967,773 15,280,136 Real estate - mortgage ........ 301,077,552 259,918,417 253,153,672 220,363,067 191,861,073 Consumer ...................... 137,704,170 149,218,137 143,948,292 97,095,734 77,844,541 Unearned income ............... (8,366,577) (11,231,586) (12,010,336) (9,843,313) (9,702,843) ---------- ----------- ----------- ---------- ---------- Total loans, net of unearned income ... $ 562,752,505 $ 522,313,747 $ 502,047,881 $439,876,598 $ 408,894,458 ============= ============= ============= ============ =============

The securities portfolio is used to provide term investments, to provide a source of meeting liquidity needs, and to supply securities to be used in collateralizing public funds. The types of securities purchased and the terms of those securities depend on management's assessment of future economic conditions. The securities portfolio increased $31,891,305, or 14.89%, at December 31, 1996 compared to 1995. The most significant increase is in Obligations of other U.S. Government agencies and corporations, which increased 59.38%. All other investment categories increased slightly with the exception of preferred stock, which decreased 68.2%. During 1996, the Company elected not to purchase short-term equity securities. The securities portfolio was up 1.9% at December 31, 1995, compared to December 31, 1994. The increase in the securities portfolio is due mainly to the effect of SFAS No. 115, "Accounting for Certain Investments in Debt and Equity Securities," which resulted in an increase in the net unrealized gain on securities classified as available for sale at December 31, 1995, of $7,199,027. The securities portfolio represented 27.6% and 25.5% of assets at December 31, 1996 and 1995, respectively. Management continues to evaluate the Company's tax position in order to maximize earnings from securities. The Company was not in an alternative minimum tax position during 1996 or 1995. Note E of the Notes to the Consolidated Financial Statements provides details of the securities portfolio. Federal funds sold provide a significant source of liquidity. These funds consist of day-to-day loans to correspondent banks. Federal funds sold totaled $8,500,000 and $17,000,000 at December 31, 1996 and 1995, respectively. The changes in these balances between periods are typical of fluctuations caused by changes in deposits, loans, and securities. Nonearning assets include cash and due from banks, premises and equipment, and other assets. Cash and due from banks represented 4.3% and 5.6% of total assets at December 31, 1996 and 1995, respectively. These funds are available for meeting day-to-day cash requirements inclusive of reserves required to be held by the Federal Reserve Bank. The balance in cash may fluctuate significantly based on bank activity. Premises and equipment were $21,559,955 and $20,323,492 at December 31, 1996 and 1995, respectively. The increase from 1996 compared to 1995 is due to additions of equipment for the Technology Center which was constructed in 1995. The Technology Center is designed to house the electronic data processing, proof, purchasing, statement rendering, and voice response operations. Other assets were $23,277,326 and $20,925,126 at December 31, 1996 and 1995, respectively. The major accounts in this category are interest earned not collected, prepaid expenses, intangible assets, deferred taxes, and other real estate owned. Interest earned not collected totaled $9,112,058, up from $8,321,434 at the end of 1995. Prepaid expenses were $1,761,528 and $425,417 at December 31, 1996 and 1995, respectively. The increase in 1996 is due mainly to the increase in prepaid pension cost, resulting from the curtailment of the defined benefit pension plan. Intangible assets, resulting from bank acquisitions, totaled $4,250,139 and $4,759,183 at December 31, 1996 and 1995, respectively. The majority of the intangibles are being amortized over a period of 13 to 15 years. During 1996, the Company capitalized $226,248 to implement FASB Statement No. 122, "Accounting for Mortgage Servicing Rights, an Amendment of FASB Statement No. 65." Mortgage servicing rights are amortized in proportion to, and over the period of, estimated net servicing income. The Company relies on deposits as its major source of funds. Noninterest-bearing deposits were $118,638,526 and $116,894,919 at December 31, 1996 and 1995, respectively. This represented 13.3%and 13.9% of total assets at December 31, 1996 and 1995, respectively. The increase of 1.5% for 1996 compared to 1995 is due to most depositors utilizing interest-bearing products. Interest-bearing deposits were $654,203,482 and $622,650,380 at December 31, 1996 and 1995, respectively, or a 5.1% increase over 1995. The largest growth contributing to this increase came from certificates of deposit as a result of the Company introducing new products.

Interest-bearing deposits at December 31, 1995, increased 7.8% over 1994. The increase is due to deposits obtained as a result of new certificate of deposit products. The Company maintains a note account with the Federal Reserve Bank for which tax deposits are accepted. The account is secured through pledging of securities. On December 31, 1996, the balance in the treasury tax and loan account was $6,354,142, up from $2,400,495 at the end of 1995. This account fluctuates based on the amount of securities pledged to secure the account and the frequency with which the Federal Reserve Bank draws on those funds. During 1996, the Company received advances from the Federal Home Loan Bank (FHLB) totaling $8,092,000. The balance due to the FHLB at December 31, 1996 and 1995 was $11,168,601 and $4,287,833, respectively. These advances are the result of asset/liability management decisions matching certain earning assets (first mortgages and consumer loans) against these advances at positive rate spreads. Other liabilities totaling $12,157,744 and $10,480,085 at December 31, 1996 and 1995, respectively, include accrued interest, accrued expenses, current taxes payable, and dividends payable. Accrued interest payable totaled $4,449,007 and $4,154,065 at December 31, 1996 and 1995, respectively. Risk Management The management of risk is an on-going process. Risks that are associated with the Company include credit, interest rate, and liquidity risks. Credit Risk Inherent in any lending activity is credit risk, that is, the risk of loss should a borrower or trading counterparty default. The Company's credit risk is monitored and managed by a Loan Committee and a Loss Management Committee. Credit quality and policies are major concerns of these committees. The Company tries to maintain diversification within its loan portfolio in order to minimize the effect of economic conditions within a particular industry. The allowance for loan losses is available to absorb inherent credit losses in the entire loan portfolio. The appropriate level of the allowance is based on a quarterly analysis of the loan portfolio and represents an amount that management deems adequate to provide for inherent losses, including losses on loans assessed as impaired under FAS 114, "Accounting by Creditors for Impairment of a Loan." The balance of these loans determined as impaired and their related allowance is included in management's estimation and analysis of the allowance for loan losses. If the allowance is deemed inadequate, management sets aside additional reserves by increasing the charges against income. The allowance for loan losses was $9,309,354 and $8,815,130 at December 31, 1996 and 1995, respectively. This represents a ratio of allowance to year-end loans of 1.65% and 1.69%, respectively. Management deems this allowance adequate for inherent loan losses. The Company's net charge-offs for 1996 and 1995 were $2,318,931 and $2,194,318, respectively. This represented a net charge-offs to average loans ratio of .44% and .42% for the two years. Management continues to monitor loans and explore diligent collection efforts. Nonperforming loans are those on which the accrual of interest has stopped or the loan is contractually past due 90 days. Generally, the accrual of income is discontinued when the full collection of principal or interest is in doubt, or when the payment of principal or interest has been contractually 90 days past due, unless the obligation is both well secured and in the process of collection.

The table below reflects the activity in the allowance for loan losses for the years ended December 31: Allowance for Loan Losses 1996 1995 1994 1993 1992 ---- ---- ---- ---- ---- Balance at Beginning of Year .... $ 8,815,130 $ 8,182,801 $ 6,387,902 $ 6,613,972 $ 5,762,429 Provision for Loan Losses ..... 2,813,155 2,826,647 2,001,010 2,865,530 4,401,001 Charge-Offs Commercial, Financial, and Agricultural .. 273,494 1,286,161 174,051 2,595,750 3,097,115 Real Estate - Mortgage 246,722 93,452 237,104 Consumer ............. 2,072,503 1,058,699 684,208 900,085 785,961 --------- --------- ------- ------- ------- Total Charge-Offs ............. 2,592,719 2,438,312 1,095,363 3,495,835 3,883,076 Recoveries Commercial, Financial, and Agricultural .. 53,867 101,116 562,303 150,087 119,217 Real Estate - Mortgage 48,594 6,631 148,866 Consumer ............. 171,327 136,247 178,083 254,148 214,401 Total Recoveries .............. 273,788 243,994 889,252 404,235 333,618 ------- ------- ------- ------- ------- Net Charge-Offs ............... 2,318,931 2,194,318 206,111 3,091,600 3,549,458 --------- --------- ------- --------- --------- Balance at End of Year .......... $ 9,309,354 $ 8,815,130 $ 8,182,801 $ 6,387,902 $ 6,613,972 ============ ============ ============ ============ ============ Loan Loss Analysis Loans - Average ............... $533,547,898 $516,784,193 $466,137,177 $425,157,580 $412,534,383 Loans - Year End .............. 562,752,505 522,313,747 502,047,881 439,876,598 408,894,458 Net Charge-offs ............... 2,318,931 2,194,318 206,111 3,091,600 3,549,458 Allowance for Loan Losses ..... 9,309,354 8,815,130 8,182,801 6,387,902 6,613,972 Ratios Net Charge-offs to Loans - Average ............. .43% .42% .04% .73% .86% Allowance for Loan Losses ... 24.91% 24.89% 2.52% 48.40% 53.67% Allowance for Loan Losses to Loans - Year End .............. 1.65% 1.69% 1.63% 1.45% 1.62% Nonperforming Loans ........... 211.49% 257.03% 394.57% 137.15% 128.12% Nonperforming Loans to Loans - Year End ..... .78% .66% .41% 1.06% 1.26% Loans - Average ...... .83% .66% .44% 1.10% 1.25%

The following table shows the principal amounts of nonaccrual and restructured loans at December 31 in the years indicated: 1996 1995 1994 1993 1992 ---- ---- ---- ---- ---- Nonperforming Loans Nonaccruing ................ $1,654,650 $ 803,237 $ 877,409 $1,605,076 $ 931,084 Accruing Loans Past Due 90 Days Or More ... 2,747,244 2,626,333 1,196,464 3,052,371 4,231,404 -- --------- --------- --------- --------- --------- Total Nonperforming Loans .... 4,401,894 3,429,570 2,073,873 4,657,447 5,162,488 Restructured Loans Balance Outstanding 223,850 243,230 259,945 278,416 3,139,551 ------- ------- ------- ------- --------- Total Nonperforming Loans Including Restructured ..... $4,625,744 $3,672,800 $2,333,818 $4,935,863 $8,302,039 ========== ========== ========== ========== ========== The following table presents the interest income on restructured loans, if these loans had been current in accordance with their original terms, and the amount of interest income on these loans that was included in income for the periods indicated: 1996 1995 1994 1993 1992 ---- ---- ---- ---- ---- Gross Amount Of Interest That Would Have Been Recorded At The Original Rate ... $ $ $ 3,498 $ 10,784 $ 284,267 Interest That Was Recognized In Income .............. $ 16,477 $ 16,281 $ 20,529 $ 18,500 $ 255,557 --------- --------- --------- --------- --------- Favorable (Unfavorable) Impact On Gross Income ........ $ 16,477 $ 16,281 $ 17,031 $ 7,716 $ (28,710) ========= ========= ========= ========= ========= Nonperforming loans totaled $4,401,894 and $3,429,570 at December 31, 1996 and 1995, respectively. These loans represented .83% and .66% of average loans for 1996 and 1995, respectively. The allowance for loan losses to nonperforming loans was 211.49% and 257.03% for the two years. The increase in nonperforming loans for 1996 is due to a significant loan that was placed on nonaccrual by management. Loans that are considered to be nonperforming are closely monitored by management and the Loss Management Committee. Real estate acquired through the satisfaction of loan indebtedness is recorded at the lower of cost or fair market value based on appraised value, less estimated selling cost at date acquired. Any deficiency between the loan balance and the purchase price of the property is charged to the allowance for loan losses. Subsequent sales of the property may result in gains or losses to the Company. Restructured loans are those for which concessions have been granted to the borrower due to a deterioration of the borrower's financial condition. Such concessions may include a reduction in interest rates, or a deferral of interest or principal payments. Loans that have been restructured due to cash flow requirements totaled $223,850 and $243,230 at December 31, 1996 and 1995, respectively. The Company's loan review staff monitors the performance of these loans. Interest Rate Risk The Company has an Asset/Liability Committee which is duly authorized by the Board of Directors to monitor the position of the Company and to make decisions relating to that process. The Asset/Liability Committee's goal is to maximize net interest income while providing the Company with an acceptable level of market risk due to changes in interest rates. Rate sensitivity analysis is performed on a monthly basis and shows the Company's gap position. A positive gap exists when more rate-sensitive assets are repriced than rate-sensitive liabilities within a defined period. A negative gap exists when more rate-sensitive liabilities are repriced than rate-sensitive assets within a defined period. The mismatches between rate-sensitive assets and rate-sensitive liabilities are evaluated and segregated into monthly, quarterly, annually, two years, three years, and five years and over pools. The Asset/Liability Committee's target is to have a cumulative gap position at the six month period of less than a positive 5%, and greater than a negative 30%. According to the schedule on page 38, the Company will reprice approximately $92,759,000 more rate-sensitive liabilities than assets during the first six months of 1997, resulting in a negative gap of 10.4%. At December 31, 1997, the Company will have repriced approximately $48,600,000 more of rate-sensitive liabilities than rate-sensitive assets. This results in a cumulative one-year negative gap of 5.4%. The securities portfolio is one of the primary sources for positioning the Company's interest rate risk exposure. The interest rate forecast, coupled with the economic forecast, provides tools for management in making decisions about future short- and long-term interest rates. From this information, decisions will be made whether to invest short or long term. Consideration is also given to liquidity needs before long-term investments are made. In addition to evaluating the gap position, the Company performs interest rate shocks on its securities portfolio to evaluate the effect of positive or negative changes in interest rates. Rate shocks were performed at year end from negative 4% to positive 4%. The effect of the interest rate shock was evaluated by management in order to determine the future investment strategy of the Company. Liquidity Risk Liquidity management is the ability to meet the cash flow requirements of customers who may be either depositors wishing to withdraw funds or borrowers needing assurance that sufficient funds will be available to meet their credit needs. Core deposits are a major source of funds used to meet cash flow needs. Maintaining the ability to acquire these funds as needed in a variety of money markets is the key to assuring liquidity. Approximately 88% of the Company's deposits are composed of accounts with balances less than $100,000. When evaluating the movement of these funds, even during large interest rate changes, it is apparent that the Company continues to attract deposits that can be used to meet cash flow needs. Other sources available for meeting the Company's liquidity needs include available-for-sale securities. The available-for-sale portfolio is composed of securities with a readily available market that can be used to convert to cash if the need arises. In addition, the Company maintains a federal funds position that provides day-to-day funds to meet liquidity needs and may also obtain advances from the Federal Home Loan Bank or the treasury tax and loan note account, in order to meet liquidity needs. Repayments and maturities of loans provide a substantial source of liquidity. The Company has approximately 70% of loans maturing within the next twelve months. Capital Resources Total shareholders' equity of the Company was $90,560,820 and $84,960,420 at December 31, 1996 and 1995, respectively. Shareholders' equity grew 6.6% during 1996 and 15.2% during 1995. The growth in capital for both years was attributable to earnings less dividends declared. In 1996, the Company raised dividends in the second quarter and the fourth quarter. In addition, the effect of FASB Statement No. 115 decreased capital by $942,048 in 1996 and increased capital by $4,699,027 in 1995 compared to 1994. Shareholders' equity as a percentage of assets was 10.1% at December 31, 1996 and 1995.

The Federal Reserve Board, the FDIC, and the OCC have issued guidelines for governing the levels of capital that banks are to maintain. Those guidelines specify capital tiers which include the following classification: Tier 1 Risk- Total Risk- Leverage Capital Tiers Based Capital Based Capital Ratio Well capitalized ............. 6% or above 10% or above 5% or above Adequately capitalized ....... 4% or above 8% or above 4% or above Undercapitalized ............. Less than 4% Less than 8% Less than 4% Significantly undercapitalized Less than 3% Less than 6% Less than 3% Critically undercapitalized .. 2% or less The Company met the guidelines for a well capitalized bank for both 1996 and 1995. At December 31, 1996, the total Tier 1 and total risk-based capital was $85.6 million and $92.7 million, respectively. Risk-weighted assets were $569.3 and $528.0 million at December 31, 1996 and 1995, respectively. Tier 1 and total risk-based capital at December 31, 1995, were $78.6 million and $85.2 million, respectively. See Note Q of the Consolidated Financial Statements for capital ratios. In May 1996, the Company declared a fifty percent stock dividend to shareholders of record April 30, 1996. Applicable per share and book value information have been restated for the stock dividend. Cash dividends have increased each year since 1990 (see selected financial information for the previous five years). During 1996, the Company raised cash dividends during the second and fourth quarters; in 1995, cash dividends were raised in the second quarter. Book value per share was $23.18 and $21.75 at December 31, 1996 and 1995, respectively. Management places significant emphasis on internal growth of capital. The increase in capital for both years, excluding the effects of SFAS No. 115, was internally generated due to a retention of earnings of 69.0% and 71.0% during 1996 and 1995, respectively. Results of Operations Net income for the Company was $9,516,252, $9,203,910, and $8,208,920 for 1996, 1995, and 1994, respectively. Net income increased $312,342, or 3.4%, over 1995. Net income increased $994,990, or 12.1%, over 1994. Earnings per share was $2.44, $2.36, and $2.10 for 1996, 1995, and 1994, respectively. Return on average assets for 1996, 1995, and 1994 was 1.10%, 1.13%, and 1.05%, respectively. The decrease in 1996 earnings compared to 1995 is due to several factors. First, a one-time assessment by the Federal Deposit Insurance Corporation (FDIC) totaling $239,868, to re-capitalize the Savings Association Insurance Fund (SAIF) was recorded in 1996. The Company's net interest margin declined in 1996 compared to 1995 from 5.27% to 5.05% due to a change in the composition of interest-bearing assets and interest-bearing liabilities and the interest rates associated with those changes. Also, during 1996, the Company curtailed its defined benefit pension plan, introducing a defined contribution plan and a 401(k) plan. The curtailment of the defined benefit plan, combined with the impact of FASB Statement No. 122 resulted in income of $315,313 after taxes. Management also strengthened the allowance for loan losses by increasing the provision for loan losses, over the normal accrual, by $142,335 after taxes. The result of the non-recurring transactions was an increase in after-tax income of $172,978. But in 1995, the Company realized a reversal of a lender liability lawsuit judgment of approximately $366,000 after taxes rendered against the Bank in 1991 and recorded a gain on the sale of mortgage loans of approximately $367,000 after taxes. The increase in earnings for 1995 compared to 1994 was due to several factors: a higher net interest margin; an increase of 10% in noninterest income over 1994, which included the reversal of a lender liability lawsuit judgment of approximately $575,000; and the gain on sale of mortgage loans, offset by an increase of 3% in noninterest expenses. Net interest income is the largest component of net income for the Company. It is an effective measurement of how well management has balanced the interest sensitive assets and liabilities and is the difference between the interest earned on earning assets and the cost paid on interest-bearing liabilities. Net interest income was $38,181,088, $37,387,716, and $34,179,372 for 1996, 1995, and 1994, respectively. This increase over the three-year period was the result of management's ability to maximize earnings through changes in interest rates and increased volume in earnings assets.

Loan interest income was $50,580,549, $49,321,837, and $40,065,226 for the years ended December 31, 1996, 1995, and 1994, respectively. The increase in 1996 was due to increase in volume over 1995, while the tax equivalent yield decreased slightly from 9.58% in 1995 to 9.52% in 1996. The increase in 1995 over 1994 was due to growth and repricing of loans which increased the yield from 8.60% to 9.58%. Interest income from securities was $14,970,734, $12,678,275, and $12,495,889 for 1996, 1995, and 1994, respectively. The increase in interest income in 1996 compared to 1995 is due to an increase in the average balance of approximately $31.8 million, while the tax equivalent yield on securities has increased in 1996 to 6.88% from 6.84% in 1995. Interest income for 1995 increased 1.7% even though the average balance decreased $21.5 million from 1994. The decrease in average balance and increase in yield was due to management's strategy to sell lower yielding securities and invest in securities yielding a higher rate. The tax equivalent yield on securities for 1995 was 92 basis points higher than 1994, due in part to managementOs decision to sell these securities. The tax equivalent yield on average earning assets was 8.62%, 8.70%, and 7.64% for 1996, 1995, and 1994, respectively. The major source of funds for the Company is deposits. Deposits represented 86.5% and 87.9% of the total assets at December 31, 1996, and 1995, respectively. Interest-bearing accounts funded 73.3% and 74.0% of the assets for those two years. The cost of funds is reflected in interest expense. Interest expense for deposits and borrowings was $28,243,825, $25,621,205, and $18,890,081 for the years ended December 31, 1996, 1995, and 1994, respectively. The increase in interest expenses for 1996 compared to 1995 is due to an increase in the average balance of interest-bearing liabilities of approximately $42.3 million and an increase in the cost of interest-bearing liabilities of 13 basis points. The increase in interest expense for 1995 is due to an increase in the average balance of interest-bearing deposits of approximately $24.0 million and an increase in the interest cost of 98 basis points. The net interest margin reflects the portion of the yield on earning assets that remains after the accrual of all interest expense. Net interest margin on a tax equivalent basis was 5.06%, 5.27%, and 4.99% for the years ending December 31, 1996, 1995, and 1994, respectively. The decrease in net interest margin for 1996 compared to 1995 is due to the Company paying higher rates on deposits in a competitive environment. The increase in the net interest margin for 1995 is due to management's repricing strategy and changes in product mix. The provision for loan losses was $2,813,155, $2,826,647, and $2,001,010 for 1996, 1995, and 1994, respectively. The provision for loan losses for 1996 was relatively stable compared to 1995 due to the adequacy of the allowance for loan losses. The provision for loan losses for 1995 was up $825,637 from 1994, or 41%. Noninterest income totaled $11,030,506, $10,739,776, and $9,828,683 for the years ended December 31, 1996, 1995, and 1994, respectively. This represented 28.9%, 28.7%, and 28.8% of net interest income for the applicable year. Included in noninterest income are service charges on deposit accounts, fees and commissions, trust revenue, securities gains and losses, and other income. Service charges increased $207,650, or 3.3%, in 1996 compared to 1995 due to growth in noninterest-bearing accounts. Service charges were up $446,191, or 7.5%, in 1995 compared to 1994. This increase is due to deposit growth for 1995. Fees and commissions were $1,396,941, $1,215,810, and $1,265,031 for 1996, 1995, and 1994, respectively. Fees have remained stable over the years presented. Securities gains in 1996 totaled $110, 278 compared to securities losses of $507,344 for 1995 and gains in 1994 of $2,701. The losses in securities for 1995 were due to restructuring the portfolio, enabling the Company to reinvest funds to achieve greater yields for 1995 and beyond.

Rate Sensitivity Balance Sheet December 31, 1996 3rd and 1st Qtr 2nd Qtr 4th Qtr 1-3 Years 3-5 Years 5 Years (In Thousands) 1997 1997 1997 1998-1999 2000-2001 and over Total - -------------- ---- ---- ---- --------- --------- -------- ----- Assets Securities U.S. Government and Agency Securities ...... $ 19,703 $ 2,215 $ 13,118 $ 80,587 $ 4,154 $ 5,310 $ 125,087 Other Securities ................ 6,333 5,081 12,526 35,777 3,595 5,298 68,610 Obligations of States and Political Subdivisions . 1,407 1,528 2,374 7,921 12,913 25,908 52,051 Loans, Net of Unearned Income Fixed ........................... 92,116 58,773 76,624 111,732 37,108 18,640 394,993 Variable ........................ 155,886 11,874 167,760 Federal Funds Sold ................ 8,500 8,500 Interest-Bearing Balances with Banks .................. 1,824 1,824 Other Assets ...................... 74,037 74,037 ------------------------------------------------------------------------------------------- Total Assets ................ $ 285,769 $ 67,597 $ 116,516 $ 236,017 $ 57,770 $ 129,193 $ 892,862 =========================================================================================== Liabilities Demand Deposit Accounts ........... $ $ $ $ $ $ 118,639 $ 118,639 Interest-bearing DDA .............. 140,329 140,329 Savings and Money Market Accounts ....................... 94,922 94,922 Certificates of Deposit under $100,000 ................ 59,335 67,413 50,749 91,442 11,617 27 280,583 Time Deposits exceeding $100,000 ............ 30,862 28,697 13,204 13,353 3,205 115 89,436 Individual Retirement Accounts under $100,000 ................ 8,604 8,797 7,566 20,210 3,085 671 48,933 Other Borrowed Funds .............. 6,757 409 838 3,612 4,069 1,844 17,529 Other Liabilities ................. 12,157 12,157 Realized Equity ................... 90,334 90,334 ------------------------------------------------------------------------------------------- Total Liabilities and Equity . $ 340,809 $ 105,316 $ 72,357 $ 128,617 $ 21,976 $ 223,787 $ 892,862 =========================================================================================== GAP ....................................$ (55,040) $ (37,719) $ 44,159 $ 107,400 $ 35,794 (94,594) GAP / Total Assets ..................... (6.2%) (4.2%) 4.9% 12.0% 4.0% (10.6%) Cumulative GAP .........................$ (55,040) $ (92,759) $ (48,600) $ 58,800 $ 94,594 Cumulative GAP / Total Assets .......... (6.2%) (10.4%) (5.4%) 6.6% 10.6% This analysis excludes the impact of SFAS No. 115 which resulted in an unrealized gain on securities available for sale of $362,380, a deferred tax liability of $135,166, and an increase in equity of $227,214.

Other income was $2,315,154, $3,089,856, and $2,100,036 for 1996, 1995, and 1994, respectively. The decrease in other income for 1996 compared to 1995, as well as the increase in 1995 compared to 1994, is due to a gain on the sale of mortgage loans of approximately $585,000 in 1995, and the reversal of a lender liability lawsuit judgment of approximately $575,000 in 1995. Noninterest expenses include salaries and employee benefits, net occupancy, equipment, income taxes, and other. The totals for these expenses for 1996, 1995, and 1994 were $36,882,187, $36,096,935, and $33,798,125, respectively. Noninterest expenses for 1996 were up 2.2%. In 1995 and 1994, expenses were up 6.8% and 9.5%, respectively. Salaries and employee benefits, representing a major portion of the Company's operating expenses, have increased 0.9%, 8.7%, and 9.2% during 1996, 1995, and 1994, respectively. Management monitors these costs through the implementation of a performance evaluation system. Jobs are graded according to levels of difficulty using a point system which provides for salary adjustments through specified ranges. Employee performance, in relation to goal achievement, is a major factor contributing to the employee's salary increase. During 1996, the Company offered an early retirement plan to employees who had attained a certain number of years of service and age. The slight increase in salaries in 1996 compared to 1995 is reflective of these retirees. The increase in 1995 and 1994 is due to merit increases of approximately 4.5% and 4.2% in each year, respectively, and increases in additional staffing due to acquisitions. Included in salaries is an incentive plan adopted by the Board of Directors. The cash incentive for 1996, 1995, and 1994 was $552,377, $685,912, and $158,111, respectively, which also increased salaries and benefits in 1996, 1995, and 1994. Net occupancy expense includes charges for repairs, janitorial, depreciation, rental, and other expenses related to occupancy. Expenses for 1996, 1995, and 1994 were $2,269,122, $2,178,314, and $2,150,588, respectively. Net occupancy expenses have remained stable over the three-year period. Equipment expenses include computer equipment rental, repairs, and depreciation. These expenses totaled $1,594,525, $1,460,488, and $1,149,827 for 1996, 1995, and 1994, respectively. The increase in 1996 and 1995 is due to depreciation and expenses incurred in completing the Technology Center. Other expenses for 1996, 1995, and 1994 were $10,748,255, $10,472,018, and $11,259,195, respectively. Other expenses in 1996 increased over 1995 mainly due to a one-time assessment by the FDIC to re-capitalize the SAIF fund. This assessment, as previously discussed, was $239,868. The decrease in 1995 is mainly due to a reduction in the third quarter of the FDIC premium from $.23 to $.04 per $100 of deposits. This significant reduction is afforded only to those banks that are considered to be well capitalized as defined through regulation. Income tax expense for 1996, 1995, and 1994 was $4,052,064, $3,930,797, and $2,620,904, respectively. The increase in income taxes for 1996 and 1995 compared to 1994 is due to increased profits and the Company paying state of Mississippi taxes after a net operating loss carryforward was depleted in the first quarter of 1995. The effective tax rate was approximately 5% for state income taxes. Effective tax rates were 29.9%, 29.9%, and 24.2% for 1996, 1995, and 1994, respectively. Note L of the Notes to Consolidated Financial Statements provides further details of the provision for income taxes. Impact of Inflation and Changing Prices The majority of assets and liabilities of a financial institution are monetary in nature and therefore differ greatly from most commercial and industrial companies that have significant investments in fixed assets and inventories. Management believes the most significant impact on financial results stems from the Company's ability to react to changes in interest rates. Therefore, management is constantly monitoring the CompanyOs rate sensitivity. SEC Form 10-K A copy of the annual report on Form 10-K, as filed with the Securities and Exchange Commission, may be obtained without charge by directing a written request to: Jeffrey G. Huntington, Assistant Vice President, The Peoples Holding Company, P. O. Box 709, Tupelo, MS 38802-0709.

Three Year Statistical Summary 1996 ---------------------------------- Income Average Or Balance Sheet Yields/ Expense Amounts Rates Earning assets Loans, net of unearned income Commercial ........................... $ 23,797,048 $259,223,178 9.23% TE Consumer ............................. 18,387,480 187,520,391 9.81% Other loans .......................... 8,396,021 86,804,329 9.74% TE --------- ---------- Total Loans, Net ............. 50,580,549 533,547,898 9.52% TE Other ................................ 873,630 16,492,352 5.30% Taxable securities U.S. Government securities .......... 4,843,727 83,009,995 6.03% TE U.S. Government agencies ............ 3,013,416 45,725,003 6.68% TE Mortgage-backed securities .......... 4,122,903 62,214,102 6.63% Other securities .................... 225,906 3,177,515 7.87% TE ------- --------- Total Taxable Securities ....... 12,205,952 194,126,615 6.41% TE Tax-exempt securities Obligations of states and political subdivisions .......... 2,764,782 49,249,802 8.76% TE --------- ---------- Total Securities ..... 14,970,734 243,376,417 6.88% TE ---------- ----------- Total Earning Assets ....... 66,424,913 793,416,667 8.62% TE Cash and due from banks ............... 40,844,620 Other assets, less allowance for loan losses ..... 34,459,380 ---------- Total Assets ..... $868,720,667 ============ Interest-bearing liabilities Interest-bearing demand deposit accounts .......... 4,730,974 $146,367,576 3.23% Savings accounts .................... 2,367,360 101,790,316 2.33% Time deposits ....................... 20,648,907 395,826,585 5.22% ---------- ----------- ---- Total Interest-Bearing Deposits ....... 27,747,241 643,984,477 4.31% Total Other Interest-Bearing Liabilities 496,584 10,009,063 4.96% ------- ---------- ---- Total Interest-Bearing Liabilities ... 28,243,825 653,993,540 4.32% Noninterest-bearing sources Noninterest-bearing deposits ....... 116,633,921 ther liabilities ................... 10,598,454 Shareholders' equity ............... 87,494,752 ---------- Total Liabilities and Shareholders' Equity .......... $868,720,667 ============ Net interest income/net interest margin . $ 38,181,088 5.06% TE ============ TE - Ratios have been calculated on a tax equivalent basis.

1995 ------------------------------------- Income Average Or Balance Sheet Yields/ Expense Amounts Rates ------- ------- ----- Earning assets Loans, net of unearned income Commercial .......................... $ 22,195,292 $238,390,733 9.36%TE Consumer ............................ 18,801,477 193,146,649 9.73% Other loans ......................... 8,325,068 85,246,811 9.84%TE --------- ---------- Total Loans, Net ....... 49,321,837 516,784,193 9.58%TE Other .......................... 1,008,809 17,189,987 5.87% Taxable securities U.S. Government securities ......... 4,922,559 90,215,062 5.74%TE U.S. Government agencies ........... 1,369,710 19,808,620 7.01%TE Mortgage-backed securities ......... 3,547,259 53,937,225 6.58% Other securities ................... 258,193 3,384,496 8.63%TE ------- --------- Total Taxable Securities 10,097,721 167,345,403 6.22%TE Tax-exempt securities Obligations of states and political subdivisions ......... 2,580,554 44,268,670 9.05%TE --------- ---------- Total Securities .... 12,678,275 211,614,073 6.84%TE ---------- ----------- Total Earning Assets ...... 63,008,921 745,588,253 8.70%TE Cash and due from banks .............. 42,604,018 Other assets, less allowance for loan losses .... 29,741,159 ---------- Total Assets .... $817,933,430 ============ Interest-bearing liabilities Interest-bearing demand deposit accounts ......... 3,815,049 $140,218,166 2.72% Savings accounts ................... 2,434,008 99,392,823 2.45% Time deposits ...................... 18,985,385 365,213,540 5.20% ---------- ----------- ---- Total Interest-Bearing Deposits ...... 25,234,441 604,824,529 4.17% Total Other Interest-Bearing Liabilities 386,764 6,881,101 5.62% ------- --------- ---- Total Interest-Bearing Liabilities ... 25,621,205 611,705,630 4.19% Noninterest-bearing sources Noninterest-bearing deposits ...... 115,846,458 Other liabilities ................. 9,977,481 Shareholders' equity .............. 80,403,861 ---------- Total Liabilities and Shareholders' Equity ......... $817,933,430 ============ Net interest income/net interest margin . $37,387,716 5.27% TE =========== 1994 ------------------------------------ Income Average Or Balance Sheet Yields/ Expense Amounts Rates ------- ------- ----- Earning assets Loans, net of unearned income Commercial .......................... $ 17,834,966 $220,690,362 8.08% TE Consumer ............................ 14,289,174 155,593,089 9.18% Other loans ......................... 7,941,086 89,853,726 8.84% TE --------- ---------- Total Loans, Net ............ 40,065,226 466,137,177 8.60% TE Other ................................ 508,338 13,363,563 3.80% Taxable securities U.S. Government securities ........ 6,200,816 124,081,994 5.00% U.S. Government agencies .......... 885,201 12,768,507 6.93% Mortgage-backed securities ........ 2,828,152 51,220,241 5.52% Other securities .................. 174,155 3,862,621 5.90% TE ------- --------- Total Taxable Securities ..... 10,088,324 191,933,363 5.36% TE Tax-exempt securities Obligations of states and political subdivisions .......... 2,407,565 41,159,567 8.86% TE --------- ---------- Total Securities ............. 12,495,889 233,092,930 5.92% TE ---------- ----------- Total Earning Assets ......... 53,069,453 712,593,670 7.64% TE Cash and due from banks ............... 43,446,045 Other assets, less allowance for loan losses .... 25,604,012 ---------- Total Assets .... $781,643,727 ============ Interest-bearing liabilities Interest-bearing demand deposit accounts ......... 3,697,980 $161,066,313 2.30% Savings accounts ................... 2,403,042 106,033,460 2.27% Time deposits ...................... 12,386,018 313,749,274 3.95% ---------- ----------- Total Interest-Bearing Deposits ...... 18,487,040 580,849,047 3.18% Total Other Interest-Bearing Liabilities 403,041 8,342,746 4.83% ------- --------- Total Interest-Bearing Liabilities .. 18,890,081 589,191,793 3.21% Noninterest-bearing sources Noninterest-bearing deposits .... 111,663,641 Other liabilities ............... 7,746,773 Shareholders' equity ............ 73,041,520 ---------- Total Liabilities and Shareholders' Equity ............ $781,643,727 ============ Net interest income/net interest margin $ 34,179,372 4.99% TE ============





                                   EXHIBIT 23

                           THE PEOPLES HOLDING COMPANY

                         CONSENT OF INDEPENDENT AUDITORS

We consent to the incoporation by reference in this Annual Report (Form 10-K) of
The Peoples Holding Company of our report dated January 16, 1997, included in
the 1996 Annual Report to Shareholders of The Peoples Holding Company.

We also consent to the incorporation by reference in the Registration Statement
(Form S-3 No. 33-20108) of our report dated January 16, 1997, with respect to
the consolidated financial statements of The Peoples Holding Company
incorporated herein by reference.



                                              /s/  Ernst & Young LLP


Memphis, Tennessee
March 27, 1997



  

9 1000 YEAR DEC-31-1996 DEC-31-1996 38375 1824 8500 0 52051 193697 194059 562753 9309 893089 772842 6354 12158 11175 0 0 19533 71028 893089 50581 14971 874 66425 27747 28244 38181 2813 110 32830 13568 13568 0 0 9516 2.44 2.44 5.06 1655 2747 224 0 8815 2593 274 9309 9309 0 9309