UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D. C. 20549
                                    FORM 10-Q

                   QUARTERLY REPORT UNDER SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

                       For the quarter ended September 30, 1998
                         Commission File Number 1-13253

                           THE PEOPLES HOLDING COMPANY
             -------------------------------------------------------
           (Exact name of the registrant as specified in its charter)

                             MISSISSIPPI 64-0676974
        ------------------------ --------------------------------------
        (State of Incorporation) (I.R.S. Employer Identification Number)

            209 Troy Street, P. O. Box 709, Tupelo, Mississippi 38801
           ----------------------------------------------------------
                    (Address of principal executive offices)

         Registrant's telephone number including area code 601-680-1001

 Indicate by check whether the registrant (1) has filed all reports required to
 be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
 the preceding 12 months, and (2) has been subject to such filing requirements
                             for the past 90 days.
                                 YES__X__NO_____

  Indicate the number of shares outstanding of each of the issuer's classes of
                common stock, as to the latest practicable date.

            Common stock, $5 Par Value, 5,844,472 shares outstanding
                               as of November 12, 1998




















                                       1

THE PEOPLES HOLDING COMPANY INDEX PART 1. FINANCIAL INFORMATION PAGE Item 1. CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED) Consolidated Balance Sheets - September 30, 1998 and December 31, 1997............. 3 Consolidated Statements of Income - Nine Months Ended September 30, 1998 and 1997.................... 4 Consolidated Statements of Income - Three Months Ended September 30, 1998 and 1997.................... 4 Consolidated Statements of Cash Flows Nine Months Ended September 30, 1998 and 1997........ 5 Notes to Consolidated Financial Statements................ 6 Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operations.................. 7 Item 3. Quantitative and Qualitative Disclosures About Market Risk................................... 11 PART II. OTHER INFORMATION Item 1. Legal Proceedings....................................... 12 Item 6.(b) Reports on Form 8-K..................................... 12 Signatures.................................................. 12 2

THE PEOPLES HOLDING COMPANY AND SUBSIDIARY CONSOLIDATED BALANCE SHEETS (in thousands, except share data) SEPTEMBER 30 DECEMBER 31 1998 1997 ------------ ----------- (Unaudited) (Note 1) Assets Cash and due from banks ................ $ 33,954 $ 32,932 Federal Fund Sold ...................... 0 6,000 ---------- --------- 33,954 38,932 Interest bearing balances with banks ... 288 14,973 Securities held-to-maturity (market value-$76,704 and $60,556 at September 30, 1998 and December 31, 1997, respectively) ................. 74,663 59,893 Securities available-for-sale (amortized cost-$224,758 and $187,836 at September 30, 1998 and December 31, 1997, respectively) ................. 229,394 188,738 Loans .................................. 661,625 627,946 Allowance for loan losses ........... (9,637) (9,104) ---------- --------- Net Loans ..................... 651,988 618,842 Premises and equipment ................. 25,178 23,493 Other assets ........................... 26,401 26,184 ---------- --------- Total Assets .................. $ 1,041,866 $ 971,055 ========== ========= Liabilities Deposits: Noninterest-bearing ................. $ 122,552 $ 120,829 Certificates of deposit exceeding $100,000 ........................ 115,656 106,952 Interest bearing .................... 651,851 607,133 ---------- --------- Total Deposits ............ 890,059 834,914 Treasury tax and loan note account ..... 8,444 6,101 Borrowings ............................. 23,680 18,454 Other liabilities ...................... 14,303 13,435 ---------- --------- Total Liabilities ......... 936,486 872,904 Shareholders' Equity Common Stock, $5 par value-15,000,000 authorized, 5,844,472 and 5,859,472 shares issued and outstanding at September 30, 1998 and December 31, 1997, respectively ....... 29,222 29,297 Additional paid-in capital .............. 39,876 39,876 Unrealized gains on securities available-for-sale, net of tax ........ 2,906 566 Retained earnings ....................... 33,376 28,412 ---------- --------- Total Shareholders' Equity .... 105,380 98,151 ---------- --------- Total Liabilities and Shareholders' Equity ........ $ 1,041,866 $ 971,055 ========== ========= See Notes to Consolidated Financial Statements 3

THE PEOPLES HOLDING COMPANY AND SUBSIDIARY CONSOLIDATED STATEMENTS OF INCOME (in thousands, except share data) NINE MONTHS ENDED SEPTEMBER 30 THREE MONTHS ENDED SEPTEMBER 30 1998 1997 1998 1997 ---- ---- ---- ---- (Unaudited) (Unaudited) Interest Income Loans ................................ $ 44,550 $ 40,994 $ 15,239 $ 14,230 Securities: Taxable ......................... 10,051 9,943 3,423 3,332 Tax-exempt ...................... 2,676 2,170 951 739 Other ................................ 687 430 120 70 ------- ------- ------- ------- Total interest income ...... 57,964 53,537 19,733 18,371 Interest Expense Time deposits exceeding $100,000 ..... 4,433 3,735 1,520 1,325 Other deposits ....................... 20,957 18,770 7,239 6,505 Borrowings .......................... 1,094 952 374 326 ------- ------- ------- ------- Total interest expense ..... 26,484 23,457 9,133 8,156 ---------- ---------- ---------- ---------- Net interest income ........ 31,480 30,080 10,600 10,215 Provision for loan losses .................. 1,922 1,710 640 570 --------- --------- --------- --------- Net interest income after provision for loan losses .. 29,558 28,370 9,960 9,645 Noninterest income: Service charges on deposit accounts .. 5,290 4,992 1,792 1,704 Fees and commissions ................. 1,801 1,590 911 599 Trust revenue ........................ 540 449 180 150 Gains on sale of securities and loans. 709 155 282 77 Other ................................ 1,999 1,582 430 529 ------- ------- ------- ------- Total noninterest income ... 10,339 8,768 3,595 3,059 Noninterest expenses: Salaries and employee benefits ....... 15,256 14,588 5,099 5,141 Net occupancy ........................ 2,047 1,866 728 618 Equipment ............................ 1,450 1,329 489 471 Other ................................ 9,271 8,295 3,135 2,869 --------- --------- -------- -------- Total noninterest expenses . 28,024 26,078 9,451 9,099 ---------- ---------- --------- --------- Income before income taxes ................. 11,873 11,060 4,104 3,605 Income taxes ............................... 3,370 3,281 1,170 1,058 --------- --------- --------- --------- Net income ................. $ 8,503 $ 7,779 $ 2,934 $ 2,547 ========== ========== ========== ========== Basic and diluted earnings per share ...... $ 1.45 $ 1.33 $ .50 $ .43 ====== ====== ====== ====== Weighted average shares outstanding ....... 5,856,782 5,859,472 5,851,488 5,859,472 ========= ========= ========= ========= See Notes to Consolidated Financial Statements 4

THE PEOPLES HOLDING COMPANY AND SUBSIDIARY CONSOLIDATED STATEMENTS OF CASH FLOWS (in thousands, except share data) NINE MONTHS ENDED SEPTEMBER 30 1998 1997 ---- ---- (Unaudited) Operating Activities Net Income .............................. $ 8,503 $ 7,779 Adjustments to reconcile net income to net cash provided by operating activities: Provision for loan losses ............... 1,922 1,710 Provision for depreciation and amortization ....................... 1,935 1,727 Net amortization (accretion) of securities premiums/discounts ...... 83 689 Losses (gains) on sale of loans ......... 649 (195) Losses (gains) on sales/calls of securities ......................... 60 41 Increase (decrease) in other liabilities. 868 885 Deferred income taxes (credits).......... 207 (57) Losses (gains) on sales of premises and equipment ............. (131) 155 Increase in other assets ................ (1,899) (18) -------- -------- Net Cash Provided by Operating Activities .................... 12,197 12,716 Investing Activities Net (increase) decrease in balances with other banks ................... 14,685 1,628 Proceeds from maturities/calls of securities held-to-maturity ........ 3,940 3,169 Proceeds from maturities/calls of securities available-for-sale ...... 47,655 47,238 Proceeds from sales of securities available-for-sale ...... 16,242 48,988 Purchases of securities held-to-maturity ................... (18,668) (6,512) Purchases of securities available-for-sale ................. (101,006) (108,840) Net increase in loans ................... (90,468) (72,803) Proceeds from sales of loans ............ 54,375 22,960 Proceeds from sales of premises and equipment ...................... 530 120 Purchases of premises and equipment ..... (3,559) (2,335) ---------- ---------- Net Cash Used in Investing Activities .................... (76,274) (66,387) Financing Activities Net increase (decrease) in noninterest-bearing deposits ....... 1,724 (3,528) Net increase (decrease) in interest-bearing deposits ........... 53,421 22,853 Net increase (decrease) in treasury tax and loan note account .......... 2,343 3,489 Net increase (decrease) in borrowings ... 5,226 24,233 Acquistion of treasury stock ............ (541) 0 Cash dividends paid ..................... (3,074) (2,500) ---------- ---------- Net Cash Provided by Financing Activities ................... 59,099 44,547 ---------- ---------- Decrease in Cash and Cash Equivalents ......... (4,978) (9,124) Cash and Cash Equivalents at beginning of period ............... 38,932 46,875 ---------- ---------- Cash and Cash Equivalents at end of period ..................... $ 33,954 $ 37,751 ============ ============ Non-cash transactions: Transfer of loans to other real estate .............................. $ 1,159 $ 828 ============ ============ See Notes to Consolidated Financial Statements 5

THE PEOPLES HOLDING COMPANY AND SUBSIDIARY NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED) SEPTEMBER 30, 1998 (in thousands, except share data) Note 1 Basis of Presentation: The consolidated balance sheet at December 31, 1997, has been derived from the audited financial statements at that date. The accompanying unaudited consolidated financial statements reflect all adjustments (consisting only of normally recurring accruals) which are, in the opinion of management, necessary for a fair statement of the results for the interim periods presented. The statements should be read in conjunction with the notes to consolidated financial statements included in the Registrant's annual report for the year ended December 31, 1997. Certain information and footnote disclosures normally included in consolidated financial statements prepared in accordance with generally accepted accounting principles have been omitted in accordance with the rules of the Securities and Exchange Commission. Note 2 Comprehensive Income As of January 1, 1998, the Company adopted Statement of Financial Accounting Standards (SFAS) No. 130, "Reporting Comprehensive Income." SFAS No. 130 establishes new rules for the reporting and display of comprehensive income and its components; however, the adoption of this Statement had no impact on the Company's net income or shareholders' equity. SFAS No. 130 requires unrealized gains or losses on the Company's available-for-sale securities, which prior to adoption were reported separately in shareholders' equity, to be included in other comprehensive income. Prior year financial statements have been reclassified to conform to the requirements of SFAS No. 130. For the nine month periods ended September 30, 1998 and 1997, total comprehensive income amounted to $10,843 and $7,966, respectively. For the quarters ended September 30, 1998 and 1997, total comprehensive income amounted to $4,933 and $2,920, respectively. Note 3 Other Accounting Pronouncements In February 1998, SFAS No. 132, "Employers' Disclosures About Pensions and Other Postretirement Benefits," was issued, superseding the disclosure requirements of SFAS No. 87, "Employers' Accounting for Pensions," and SFAS No. 106, "Employers' Accounting for Postretirement Benefits Other Than Pensions." SFAS No. 132 is effective for fiscal years beginning after December 15, 1997, and therefore the Company will adopt the new requirements in its 1998 annual report. SFAS No. 132 suggests a parallel format for presenting information about pensions and other postretirement benefits, but the information disclosed is not substantially different than what is required under current guidance. The adoption of this statement will not have an impact on the Company's consolidated financial condition or results of operations. 6

THE PEOPLES HOLDING COMPANY AND SUBSIDIARY MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS (in thousands, except share data) This Form 10-Q may contain or incorporate by reference statements which may constitute "forward-looking statements' within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21 of the Securities Exchange Act of 1934, as amended. Prospective investors are cautioned that any such forward-looking statements are not guarantees for future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. Important factors currently known to management that could cause actual results to differ materially from those in forward-looking statements include significant fluctuations in interest rates, inflation, economic recession, significant changes in the federal and state legal and regulatory environment, significant underperformance in the Company's portfolio of outstanding loans, and competition in the Company's markets. The Company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results over time. Financial Condition - ------------------- Total assets of The Peoples Holding Company grew from $971,055 on December 31, 1997, to $1,041,866 on September 30, 1998, or 7.29% for the nine month period. Total securities increased from $248,631 on December 31, 1997, to $304,057 on September 30, 1998, with the majority of growth in State, County, and Municipal Bonds and Mortgage-backed securities. Loans, net of unearned income, increased $33,679 or 5.36%. Approximately $19,427 of the increase in loans was in the third quarter of 1998. Total deposits for the first nine months of 1998 grew from $834,914 on December 31, 1997 to $890,059 on September 30, 1998, or an increase of 6.60%, with the majority of growth in public fund checking and time deposits. The equity capital to total assets ratio was 10.11% for September 30, 1998 and December 31, 1997. Capital grew 7.37% from December 31, 1997 to September 30, 1998 due to record earnings. In addition, the Company continued paying higher dividends in 1998 compared to 1997. Results of Operations - --------------------- The Company's net income for the nine month period ending September 30, 1998, was $8,503 representing an increase of $724 or 9.31% over net income for the nine month period ending September 30, 1997 which totaled $7,779. The majority of the increase in net income for the nine month period in 1998 compared to 1997 came from usual and customary deposit gathering and lending operations. Net income was $2,934 and $2,547 for the third quarter ending September 30, 1998 and 1997, respectively. The annualized return on average assets for the nine month periods ending September 30, 1998 and 1997, was 1.12% and 1.13%, respectively. 7

Net interest income, the difference between interest earned on assets and the cost of interest-bearing liabilities, is the largest component of the Company's net income. The primary items of concern in managing net interest income are the mix and maturity balance between interest-sensitive assets and related liabilities. Net interest income for the nine month periods ending September 30, 1998 and 1997 was $31,480 and $30,080, respectively. Net interest income was $10,600 and $10,215 for the three month periods ending September 30, 1998 and 1997, respectively. Earning assets averaged $937.0 million for the nine month period ending September 30, 1998, compared to $853.1 million for the same period in 1997. Net interest margin was 4.77% and 4.91% for the nine month periods ending September 30, 1998 and 1997, respectively. The decrease in net interest margin is due in part to the increase of the investment portfolio as a percentage of the earning asset mix in 1998. Investments by nature of the associated risk carry lower yields than loans. The provision for loan losses charged to operating expense is an amount which, in the judgement of management, is necessary to maintain the allowance for loan losses at a level that is adequate to meet the inherent risks of losses on the Company's current portfolio of loans. The appropriate level of the allowance is based on a quarterly analysis of the loan portfolio including consideration of such factors as the risk rating of individual credits, size and diversity of the portfolio, economic conditions, prior loss experience, and the results of periodic credit reviews by internal loan review and regulators. The provision for loan losses totaled $1,922 and $1,710 for the nine month periods ending September 30, 1998 and 1997, respectively. The provision for loan losses totaled $640 and $570 for the quarters ending September 30, 1998 and 1997, respectively. The allowance for loan losses as a percentage of loans outstanding was 1.46% and 1.45% as of September 30, 1998 and December 31, 1997, respectively. Net charge-offs to average loans was .21% and .25% for the nine month periods ending September 30, 1998 and 1997, respectively. Net charge- offs to average loans was .07% and .05% for the quarters ending September 30, 1998 and 1997, respectively. Noninterest income, excluding gains from the sales of securities and loans, was $9,630 for the nine month period ending September 30, 1998, compared to $8,613 for the same period in 1997, or an increase of 11.81%. The increase between 1998 and 1997 is mainly due to fees associated with the increase in loans and deposits. Non-sufficient fund fees accounted for the majority of the increase in service charges. The increase in fees and commissions is a result of increases in Financial Investment Alternative commissions and mortgage loan fees, while increases in merchant processing, credit card revenue, and skip payment fees caused an increase in other income. Noninterest income, excluding gains from the sales of securities and loans, for the quarter ending September 30, 1998 increased $331 or 11.10% compared to the same period in 1997 due in part to the aforementioned items. Noninterest expenses were $28,024 for the nine month period ending September 30, 1998, compared to $26,078 for the same period in 1997, or an increase of 7.46%. Significant increases in noninterest expenses, comparing the nine months ending September 30, 1998 to same period in 1997, include depreciation of new premises and equipment, computer processing costs associated with loan and deposit growth, and fees related to the Sheshunoff efficiency consulting engagement. The remaining components of noninterest expenses reflect normal increases for banking related expenses and general inflation in the cost of services and supplies purchased by the Company. Noninterest expenses for the quarter ending September 30, 1998 increased $352 or 3.87% compared to the same period in 1997. 8

Income tax expense was $3,370 for the nine month period ending September 30, 1998, compared to $3,281 for the same period in 1997. The increase is due to increased profits for the nine month period ending September 30, 1998 compared to 1997. The Company continues to invest in assets whose earnings are given favorable tax treatment, which lowered the effective tax rate from 29.67% for the nine months ending September 30, 1997 to 28.38% for the same period in 1998. As the year 2000 approaches, an issue impacting all companies has emerged regarding how existing application software and operating systems will properly recognize date sensitive information when the year changes to 2000. The Company is following the guidelines and timetables established by the FDIC in regards to becoming year 2000 compliant. Management has continued the process of working with its software vendors to assure that the Company is prepared for the year 2000. While the Company believes its planning efforts are adequate to address its year 2000 concerns, there can be no guarantee that the systems of other companies on which the Company's systems and operations rely will be converted on a timely basis and will not have a material effect on the Company. Management does not believe that the Company will incur significant operating expenses or be required to invest heavily in computer system improvements to be year 2000 compliant. The Company has targeted December 31, 1998 as the date to have all mission critical renovated systems implemented. Testing was successfully completed for our mission critical applications processed by our third party service provider in October, 1998. There are five systems identified currently that are not compliant. Three of these will be converted by the December 31, 1998 deadline. The remaining two, which are not deemed mission critical, will not be addressed until the first quarter of 1999. The Company currently has no contingency plans in place in the event it does not complete all phases of the Year 2000 program. The Company plans to evaluate the systems after December 31, 1998 to determine what contingency plans are needed. Preliminary contingency plans include testing backup generators in case of electricity failures, and ordering extra cash from the Federal Reserve Bank to meet demands in case of a surge in withdrawals in the month before the new year. Liquidity Risk Liquidity management is the ability to meet the cash flow requirements of customers who may be either depositors wishing to withdraw funds or borrowers needing assurance that sufficient funds will be available to meet their credit needs. Core deposits are a major source of funds used to meet cash flow needs. Maintaining the ability to acquire these funds as needed in a variety of money markets is a key to assuring liquidity. Approximately 87% of the Company's deposits are composed of accounts with balances less than $100,000. When evaluating the movement of these funds even during times of large interest rate changes, it is apparent that the Company continues to attract deposits that can be used to meet cash flow needs. Management continues to monitor the liquidity and potentially volatile liabilities ratios to ensure compliance with Asset-Liability Committee targets. These targets are set to ensure that the Company meets the liquidity requirements deemed necessary by management and regulators. Other sources available for meeting the Company's liquidity needs include available-for-sale securities. The available-for-sale portfolio is composed of securities with a readily available market that can be used to convert to cash if the need arises. In addition, the Company may maintain a federal funds position that provides day-to-day funds to meet liquidity needs and may also obtain advances from the Federal Home Loan Bank (FHLB) or the treasury tax and loan note account. Historically, the Company has not relied upon these sources to meet long-term liquidity needs. Sources of funds derived from the FHLB are used primarily to match mortgage loan originations in order to minimize interest rate risk, but may be used to provide short-term funding. 9

Capital Resources The Bank is subject to various regulatory capital requirements administered by the federal banking agencies. Failure to meet minimum capital requirements can initiate certain mandatory, and possibly additional discretionary, actions by regulators that, if undertaken, could have a direct material effect on the Bank's financial statements. Under capital adequacy guidelines and the regulatory framework for prompt corrective action, the Bank must meet specific capital guidelines that involve quantitative measures of the Bank's assets, liabilities, and certain off-balance-sheet items as calculated under regulatory accounting practices. The Bank's capital amounts and classification are also subject to qualitative judgments by the regulators about components, risk weightings, and other factors. Quantitative measures established by regulation to ensure capital adequacy require the Bank to maintain minimum amounts and ratios. All banks are required to have core capital (Tier I) of at least 4% of risk-weighted assets (as defined), 4% of average assets (as defined), and total capital of 8% of risk-weighted assets (as defined). As of September 30, 1998, the Bank has met all capital adequacy requirements to which it is subject. As of September 30, 1998, the most recent notification from the Federal Deposit Insurance Corporation (FDIC) categorized the Bank as well capitalized under the regulatory framework for prompt corrective action. To be categorized as well capitalized, the Bank must maintain minimum total risk-based, Tier I risk-based, and Tier I leverage ratios of 10%, 6%, and 5%, respectively. In the opinion of management, there are no conditions or events since the last notification that have changed the institution's category. The Bank's actual capital amounts and applicable ratios are as follows: Actual Amount Ratio ------ ----- (000) As of September 30, 1998 Total Capital .................... $ 104,795 15.4% (to Risk Weighted Assets) Tier I Capital ................... $ 96,275 14.2% (to Risk Weighted Assets) Tier I Capital ................... $ 96,275 9.4% (to Adjusted Average Assets) As of December 31, 1997 Total Capital .................... $ 99,223 15.7% (to Risk Weighted Assets) Tier I Capital ................... $ 91,315 14.5% (to Risk Weighted Assets) Tier I Capital ................... $ 91,315 9.9% (to Adjusted Average Assets) Management recognizes the importance of maintaining a strong capital base. As the above ratios indicate, the Company exceeds the requirements for a well capitalized bank. Book value per share was $18.03 and $16.75 at September 30, 1998 and December 31, 1997, respectively. Quarterly cash dividends were $.175 per share during the third quarter of 1998, up from $.1467 per share during the third quarter of 1997. All per-share figures have been restated to reflect the 50% stock dividend issued January 20, 1998. 10

The Company's capital policy is to evaluate future needs based on growth, earnings trends and anticipated acquisitions. Effective July 14, 1998, the Company's board of directors approved a stock repurchase program through which up to 5% or 292,973 shares of the Company's 5,859,472 outstanding shares may be repurchased. Currently, 15,000 shares of common stock have been repurchased. The purpose of this program is to help stabilize the level of capital at approximately 10% of total assets and enable the Company to manage its capital position more efficiently. THE PEOPLES HOLDING COMPANY AND SUBSIDIARY QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK A sudden and substantial change in interest rates may adversely impact the Company's earnings to the extent that the interest rates borne by the assets and liabilities do not change at the same speed, to the same extent, or on the same basis. The Company has an Asset/Liability Committee (ALCO) which monitors the impact of changes in interest rates on its net interest income using several tools. One measure of the Company's exposure to differential changes in interest rates between assets and liabilities is shown in the Company's Maturity and Rate Sensitivity Analysis (GAP Analysis). Another test measures the impact on net interest income and on net portfolio value (NPV) of an immediate change in interest rates in 100 basis point increments. Net Portfolio value is defined as the net present value of assets, liabilities, and off- balance sheet contracts. Following are the estimated impacts of immediate changes in interest rates at the specified levels at September 30, 1998. Percentage Change In: ------------------------------- Change In Interest Rates Net Interest Net Portfolio (In Basis Points) Income (1) Value (2) - ------------------------ ------------ ------------- +400 ........................ (9.0)% (12.3)% +300 ........................ (5.1)% (9.0)% +200 ........................ (1.4)% (5.7)% +100 ........................ 0.6% (2.7)% -100 ........................ 0.0% 2.2% -200 ........................ (1.9)% 0.8% -300 ........................ (3.4)% (1.8)% -400 ........................ (3.6)% (7.9)% (1) The percentage change in this column represents net interest income for 12 months in a stable interest rate environment versus the net interest income in the various rate scenarios. (2) The percentage change in this column represents net portfolio value of the Company in a stable interest rate environment versus the net portfolio value in the various rate scenarios. Under the assumptions used in the table above, immediate rate fluctuations within plus or minus 200 basis points would have minimal effects on pre-tax earnings. An adverse material impact on pre-tax earnings would not occur unless rates experienced an immediate increase of 300 basis points or more, which management feels is unlikely at this time. The results of the interest rate shock are within the limits set by the Board of Directors. The computation of prospective effects of hypothetical interest rate changes are based on numerous assumptions, including relative levels of market interest rates, loan prepayments and deposits decay, and should not be relied upon as indicative of actual results. Further, the computations do not contemplate any actions the ALCO could undertake in response to changes in interest rates. 11

Part II. OTHER INFORMATION Item 1. Legal Proceedings There have been no material proceedings against the Company during the quarter ending September 30, 1998. Item 6(b) Reports on Form 8-K A report on Form 8-K was filed July 31, 1998 to report Item 5: Other Events. The Company approved the hiring of Alex Sheshunoff Management Consulting Services. The focus of their engagement is to re-align work flows by better utilizing technology. Approximately 130 jobs will be eliminated over a period of approximately 9 months. Work should be completed by the end of the first quarter of 1999. The economic impact will not be apparent until 1999, but is expected to generate an additional $3 to $4 million pre-tax. SIGNATURES Pursuant to the requirements of the Securities and Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized. THE PEOPLES HOLDING COMPANY --------------------------- Registrant DATE: November 12, 1998 /s/ John W. Smith --------------------------- John W. Smith President & Chief Executive Officer 12

  

9 1,000 9-MOS DEC-31-1998 SEP-30-1998 33954 288 0 0 229394 74663 76704 661625 9637 1041866 890059 8444 14303 23680 0 0 29222 76158 1041866 44550 12727 687 57964 25390 26484 31480 1922 61 28024 11873 11873 0 0 8503 1.45 1.45 4.77 977 2341 0 0 9104 1771 382 9637 9637 0 9637