UNITED STATES
SECURITIES AND EXCHANGE COMMISSION 
Washington, D. C. 20549 

FORM 8-K 
CURRENT REPORT 
Pursuant to Section 13 or 15 (d) of The Securities Exchange Act of 1934 

November 17, 2004 

Date of Report (Date of Earliest Event Reported)

THE PEOPLES HOLDING COMPANY 

(Exact Name of Registrant as Specified in its Charter)

Mississippi
	1-13253
	64-0676974
	
(State or Other Jurisdiction of Incorporation)	(Commission File Number)	(I.R.S. Employer Identification Number)	

209 Troy Street, Tupelo, Mississippi 38802-0709 

(Address of Principal Executive Offices)(Zip Code)

Registrant’s Telephone Number, including area code: (662) 680-1001 

(Former Name or Former Address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
[   ] 	Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)	
[   ]	Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)	
[   ] 	Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))	
[   ] 	Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))	

ITEM 7.01 REGULATION FD DISCLOSURE. 
On November 17, 2004, The Peoples Holding Company issued a press release announcing the declaration of a quarterly cash dividend on its common stock of $0.21 per share payable January 2, 2005, to its shareholders of record on December 15, 2004. The press release is furnished as Exhibit 99.1 to this Form 8-K. 	
ITEM 9.01 FINANCIAL STATEMENTS AND EXHIBITS. 
		
(c)   The following exhibit is filed herewith:	
 	 	
99.1	Press Release, dated November 17, 2004, issued by The Peoples Holding Company.	

SIGNATURES 
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized. 
 	 	 	
 	THE PEOPLES HOLDING COMPANY
	 	
 	Registrant	 	

DATE: November 18, 2004	/s/ E. Robinson McGraw
	 	
 	E. Robinson McGraw		
 	President & Chief Executive Officer		

EXHIBIT INDEX
	
EXHIBIT NUMBER
	DESCRIPTION
	
99.1	     Press Release, dated November 17, 2004, issued by The Peoples Holding Company.	

Exhibit 99.1

	The Peoples Holding Company (AMEX: PHC)	
	P.O. Box 709	
	Tupelo, MS 38801-0709	
	Phone: (662) 680-1001	
	Fax: (662) 680-1234	
	www.phcfc.com	

Press Release 

For additional information, contact: 
		
	Jim Gray	
	Executive Vice President, Investor Relations & Planning Director	
	(662) 680-1217	
 	 	
	Stuart Johnson	
	Executive Vice President & Chief Financial Officer	
	(662) 680-1472	
 	 	
Date:	November 17, 2004	

The Peoples Holding Company Declares Dividend 
         At the monthly meeting on Tuesday, November 16, 2004, the board of directors of The Peoples Holding Company (AMEX: PHC) approved the payment of a quarterly cash dividend of twenty-one cents ($0.21) per share to be paid January 2, 2005, to shareholders of record December 15, 2004.
        The Peoples Holding Company is the parent of The Peoples Bank & Trust Company, Mississippi's fourth largest commercial bank headquartered in the state, The Peoples Insurance Agency, Inc. and Renasant Bank of Germantown, Tennessee. PHC has assets in excess of $1.7 billion and operates 50 community bank, insurance and financial services offices in 30 cities in Mississippi and Tennessee.